War Paint For Men

Marketing Strategy Breakdown

Logo of
War Paint For Men

Discover War Paint Makeup For Men UK. Our ethos is to break the stigma that makeup is solely for women. We are all about making men feel comfortable to shout about wearing makeup.

An overview of
War Paint For Men
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

War Paint For Men

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand War Paint For Men ecommerce marketing strategy - and from other brands from the Personal Care industry.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it not good since it's -0,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! War Paint For Men could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

We display here a overview of War Paint For Men email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '4 For 3 Across The War Paint Range.' and 'Get 26% Off For 26 Hours'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 45 on https://warpaintformen.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

War Paint For Men

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
31.0
characters

What about

War Paint For Men

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

790.06
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

War Paint For Men

 gets a score of

-0.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Only - 4 - Hours - Left - It - Your

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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War Paint For Men

Featured Email Marketing Assets from

War Paint For Men

4 For 3 Across The War Paint Range.

4 For 3 Across The War Paint Range.

Email from

War Paint For Men

Get 26% Off For 26 Hours

Get 26% Off For 26 Hours

Email from

War Paint For Men

4 For 3 Across War Paint

4 For 3 Across War Paint

Email from

War Paint For Men

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

War Paint For Men

Featured Ads and Paid Media Assets from

War Paint For Men

War Paint For Men
War Paint For Men

20% OFF Any Set Right Now! Grab our best selling products in a set and save 20%! 👉To get you started we have created the perfect set, everything you need to start wearing makeup and then all the tools you need to remove it at the end of the day!PrimerTinted MoisturiserFoundationConcealerAnti-shine PowderBronzerRemoverBeard and Brow GelFace SpongeApplication BrushMetal Powder BrushBamboo & Cotton Remover PadsComeback & Save With The Ultimate Set! Order yours now! 👉

THE FIX & FILL POCKET SET

THE FIX & FILL POCKET SET

Feed Ad from

War Paint For Men

War Paint For Men
War Paint For Men

20% OFF Any Set Right Now! Grab our best selling products in a set and save 20%! 👉To get you started we have created the perfect set, everything you need to start wearing makeup and then all the tools you need to remove it at the end of the day!PrimerTinted MoisturiserFoundationConcealerAnti-shine PowderBronzerRemoverBeard and Brow GelFace SpongeApplication BrushMetal Powder BrushBamboo & Cotton Remover PadsComeback & Save With The Ultimate Set! Order yours now! 👉

ULTIMATE SET

ULTIMATE SET

Feed Ad from

War Paint For Men

War Paint For Men
War Paint For Men

🔥 Get An Extra 20% Off With Code SET20."Loving this product. Used make up a lot on shoots but this is by far my fave. I now wear daily. Wouldn't be without it. It's about time the world decide it's ok to wear makeup as a man. Massive thank you to warpaint for making it happen and bringing everything up to date" - Nick H✅ Over 200,000 Products Sold✅ Buy Now, Pay Later With Klarna Offer can be removed at any time

Discreet & Easy To Apply War Paint

Discreet & Easy To Apply War Paint

Feed Ad from

War Paint For Men

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://warpaintformen.com/

Domain Rating

45
This is the overall metric that matters most, as it sets
War Paint For Men
domain SEO authority.

It shows the power of
War Paint For Men
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://warpaintformen.com/
, as their domain authority is
45
, their score can be considered under average.

Here, for
https://warpaintformen.com/
, as their domain authority is
45
, their score can be considered average.

Here, for
https://warpaintformen.com/
, as their domain authority is
45
, their score can be considered pretty good! 🙌

Here, for
https://warpaintformen.com/
, as their domain authority is
45
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

9745
One of the most important metrics for
War Paint For Men
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4033
) and their Domain Rating.

Total Keywords

4033
Why does this matter for
War Paint For Men
SEO strategy? 

This is the total number of keywords where 
War Paint For Men
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

81
The total number of domain who have a link to  
War Paint For Men
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

17252
What's a backlink? A link from another domain that redirect to  
War Paint For Men
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

16136

Backlinks NoFollow

1985

Backlinks Redirect

8

Backlinks Images

4881

Backlinks Frame

0

Backlinks Form

0

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War Paint For Men

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Unbounce

Unbounce

Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages.

cms

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AdRoll for Shopify

AdRoll for Shopify

Attract new audiences and convert your site abandoners.

shop

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Axeptio

Axeptio

GDPR and CCPA ready consent widget for cookies and personal data processing.

widgets

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Beeketing for Shopify

Beeketing for Shopify

Salespop / Countdown Cart and Facebook Chat functionality for Shopify from Beeketing.

shop

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Bold Bundles

Bold Bundles

Attempts to boost order size by bundling products.

shop

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Bold Motivator

Bold Motivator

Try to get customers to spend more plugin for Shopify from Bold Commerce.

shop

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Bold UpSell

Bold UpSell

Product Upsell, Cross-sell & Smart Funnels from Bold Commerce.

shop

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Bold Multi-Currency

Bold Multi-Currency

Currency converter with real-time rates

shop

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Boost Commerce

Boost Commerce

Provides product filter and smart site search for online stores.

widgets

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Dovetale

Dovetale

Influencer marketing platform for Shopify.

shop

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Elfsight

Elfsight

Social website widget provider.

widgets

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Fera

Fera

Conversion optimization tool for eCommerce sites using urgency and social proof.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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GemPages

GemPages

Create simple one page layouts for Shopify.

shop

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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HulkApps FormBuilder

HulkApps FormBuilder

Tool for creating contact forms in Shopify.

shop

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HulkApps

HulkApps

Shopify apps builder.

shop

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Intercom

Intercom

Intercom is a customer relationship management and messaging tool for web app owners

widgets

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Intercom for Shopify

Intercom for Shopify

Use Intercom Engage or Respond to engage, support and convert your users at scale.

shop

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Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

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Klarna Checkout

Klarna Checkout

Klarna Checkout is a iframe checkout with localized and personalized payment methods.

payment

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Klarna

Klarna

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

payment

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Loox

Loox

Visual reviews for Shopify webstores.

shop

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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Microdata for Google Shopping

Microdata for Google Shopping

Microdata for adding products to Google Shopping.

widgets

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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Olark

Olark

Chat with your website visitors while they browse, using your mobile device or instant messenger.

widgets

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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Personizely

Personizely

Conversion marketing toolkit provider.

analytics

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Pixel Union

Pixel Union

Premium themes, apps, and custom eCommerce solutions for Shopify.

shop

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POWr for Shopify

POWr for Shopify

POWr plugins for Shopify.

shop

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POWr

POWr

Plugins for websites including social, galleries, forms etc..

widgets

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Product Upsell

Product Upsell

Upsell & Cross-sell app for Shopify from Bold Commerce.

shop

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pushowl

pushowl

Push notifications to customers even after they have left your store.

shop

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qikify

qikify

Advanced Shopify navigation system.

shop

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Refersion for Shopify

Refersion for Shopify

Affiliate tracking system.

shop

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Refersion

Refersion

Affiliate tracking management program.

ads

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

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Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

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TikTok

TikTok

TikTok videos mentions.

media

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TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

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Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

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Twitter Platform

Twitter Platform

The page embeds the Twitter platform in one method or another.

javascript

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Twitter Website Universal Tag

Twitter Website Universal Tag

A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.

analytics

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Vimeo

Vimeo

Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.

media

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Yieldify

Yieldify

Shop cart abandonment and lead generation service.

analytics

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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YouTube

YouTube

Embedded videos from YouTube.

media

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Related Industries

Makeup

brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

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