unbottled

Marketing Strategy Breakdown

Logo of
unbottled

Ici on se bat pour libérer vos salles de bain du plastique et des produits chimiques 🐳 Unbottled veut vous faire oublier vos produits en bouteille. #dropthebottle

An overview of
unbottled
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

unbottled

- Ecommerce marketing strategy

There’s a lot to learn from unbottled ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! unbottled could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 79.1% of their emails - the main ones they use are 🎁 🎉 😜 👀 ☀️ 😉.

On Panoramata, we gather and analyze the entire unbottled email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'J-14 avant... ? ⏰' and 'On vous emmène en week-end 😎'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 46 on https://unbottled.co/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

unbottled

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
33.0
characters

What about

unbottled

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4846.45
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

unbottled

 gets a score of

-1.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

le - nombre - d - Et - Votre - est

Emoji use in subject lines

79.1
% of subject lines have emojis

Most popular emojis

🎁 - 🎉 - 😜 - 👀 - ☀️ - 😉

🎁 - 🎉 - 😜 - 👀 - ☀️ - 😉

Let's take a moment to review their emoji use. The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

unbottled

Featured Email Marketing Assets from

unbottled

J-14 avant... ? ⏰

J-14 avant... ? ⏰

Email from

unbottled

On vous emmène en week-end 😎

On vous emmène en week-end 😎

Email from

unbottled

Unbottled x Alexandra Rosenfeld

Unbottled x Alexandra Rosenfeld

Email from

unbottled

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

unbottled

Featured Ads and Paid Media Assets from

unbottled

unbottled
unbottled

Quel est le meilleur nettoyant visage pour les peaux à problèmes ?

Quel est le meilleur nettoyant visage pour les peaux à problèmes ?

Feed Ad from

unbottled

unbottled
unbottled

Points noirs? Pores dilatés? Excès de sébum? Boutons ou comédons? Si ces mots vous parlent, vous souffrez sans doute d'une peau à problèmes. Découvrez-en vite les raisons... et nos solutions ! 👇

Bye bye les boutons

Bye bye les boutons

Feed Ad from

unbottled

unbottled
unbottled

Points noirs? Pores dilatés? Excès de sébum? Boutons ou comédons? Si ces mots vous parlent, vous souffrez sans doute d'une peau à problèmes. Découvrez-en vite les raisons... et nos solutions ! 👇

Bye bye les boutons

Bye bye les boutons

Feed Ad from

unbottled

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://unbottled.co/

Domain Rating

46
This is the overall metric that matters most, as it sets
unbottled
domain SEO authority.

It shows the power of
unbottled
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://unbottled.co/
, as their domain authority is
46
, their score can be considered under average.

Here, for
https://unbottled.co/
, as their domain authority is
46
, their score can be considered average.

Here, for
https://unbottled.co/
, as their domain authority is
46
, their score can be considered pretty good! 🙌

Here, for
https://unbottled.co/
, as their domain authority is
46
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

28309
One of the most important metrics for
unbottled
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3136
) and their Domain Rating.

Total Keywords

3136
Why does this matter for
unbottled
SEO strategy? 

This is the total number of keywords where 
unbottled
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

402
The total number of domain who have a link to  
unbottled
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1118
What's a backlink? A link from another domain that redirect to  
unbottled
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1112

Backlinks NoFollow

304

Backlinks Redirect

4

Backlinks Images

93

Backlinks Frame

0

Backlinks Form

2

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unbottled

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Hotjar for Shopify

Hotjar for Shopify

Install Hotjar on your Shopify store. Hotjar is a suite of analytic tools to assist in the gathering of qualitative data, providing feedback through tools such as heatmaps, session recordings, and surveys.

shop

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

Discover →More details →
Axeptio

Axeptio

GDPR and CCPA ready consent widget for cookies and personal data processing.

widgets

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Bold UpSell

Bold UpSell

Product Upsell, Cross-sell & Smart Funnels from Bold Commerce.

shop

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CartKit

CartKit

Cart abandonment recovery system for Shopify.

analytics

Discover →More details →
Conjured Referrals

Conjured Referrals

Service enables "Refer-A-Friend" style referral programs for eCommerce sites.

widgets

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Crisp

Crisp

Multi-channel customer support platform for startups and SMBs.

widgets

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Elfsight

Elfsight

Social website widget provider.

widgets

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

Discover →More details →
Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Judge Me

Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

widgets

Discover →More details →
MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

Discover →More details →
MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

Discover →More details →
Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

Discover →More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Section Feed by Maestrooo

Section Feed by Maestrooo

Showcase your Instagram feed on Shopify.

shop

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SendinBlue

SendinBlue

Marketing campaigns, Transactional Emails, and SMS messages all in one platform.

mx

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

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Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

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TikTok

TikTok

TikTok videos mentions.

media

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TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

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Wheelio

Wheelio

Gamified pop-up app for lead generation.

analytics

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Wix Premium

Wix Premium

Premium version (paid for) Wix hosted website.

cms

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Wix

Wix

Free flash website creation system.

cms

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YouTube

YouTube

Embedded videos from YouTube.

media

Discover →More details →

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