unbottled

Marketing Strategy Breakdown

Logo of
unbottled

Ici on se bat pour libérer vos salles de bain du plastique et des produits chimiques 🐳 Unbottled veut vous faire oublier vos produits en bouteille. #dropthebottle

An overview of
unbottled
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

unbottled

- Ecommerce marketing strategy

There’s a lot to learn from unbottled ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! unbottled could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 79.1% of their emails - the main ones they use are 🎁 🎉 😜 👀 ☀️ 😉.

On Panoramata, we gather and analyze the entire unbottled email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'J-14 avant... ? ⏰' and 'On vous emmène en week-end 😎'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 46 on https://unbottled.co/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

unbottled

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
33.0
characters

What about

unbottled

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4846.45
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

unbottled

 gets a score of

-1.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

le - nombre - d - Et - Votre - est

Emoji use in subject lines

79.1
% of subject lines have emojis

Most popular emojis

🎁 - 🎉 - 😜 - 👀 - ☀️ - 😉

🎁 - 🎉 - 😜 - 👀 - ☀️ - 😉

Let's take a moment to review their emoji use. The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

unbottled

with Panoramata

Featured Email Marketing Assets from

unbottled

J-14 avant... ? ⏰

J-14 avant... ? ⏰

Email from

unbottled

On vous emmène en week-end 😎

On vous emmène en week-end 😎

Email from

unbottled

Unbottled x Alexandra Rosenfeld

Unbottled x Alexandra Rosenfeld

Email from

unbottled

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

unbottled

unbottled
unbottled

Quel est le meilleur nettoyant visage pour les peaux à problèmes ?

Quel est le meilleur nettoyant visage pour les peaux à problèmes ?

Feed Ad from

unbottled

unbottled
unbottled

Points noirs? Pores dilatés? Excès de sébum? Boutons ou comédons? Si ces mots vous parlent, vous souffrez sans doute d'une peau à problèmes. Découvrez-en vite les raisons... et nos solutions ! 👇

Bye bye les boutons

Bye bye les boutons

Feed Ad from

unbottled

unbottled
unbottled

Points noirs? Pores dilatés? Excès de sébum? Boutons ou comédons? Si ces mots vous parlent, vous souffrez sans doute d'une peau à problèmes. Découvrez-en vite les raisons... et nos solutions ! 👇

Bye bye les boutons

Bye bye les boutons

Feed Ad from

unbottled

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://unbottled.co/

Domain Rating

46
This is the overall metric that matters most, as it sets
unbottled
domain SEO authority.

It shows the power of
unbottled
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://unbottled.co/
, as their domain authority is
46
, their score can be considered under average.

Here, for
https://unbottled.co/
, as their domain authority is
46
, their score can be considered average.

Here, for
https://unbottled.co/
, as their domain authority is
46
, their score can be considered pretty good! 🙌

Here, for
https://unbottled.co/
, as their domain authority is
46
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

28309
One of the most important metrics for
unbottled
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3136
) and their Domain Rating.

Total Keywords

3136
Why does this matter for
unbottled
SEO strategy? 

This is the total number of keywords where 
unbottled
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

402
The total number of domain who have a link to  
unbottled
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1118
What's a backlink? A link from another domain that redirect to  
unbottled
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1112

Backlinks NoFollow

304

Backlinks Redirect

4

Backlinks Images

93

Backlinks Frame

0

Backlinks Form

2

Happening right now: 
Benchmark and track your competitors automatically

Upcoming Learning Session - Online Webinar

Tune in to find our how to automatically benchmark monitor your competitors' marketing strategy (or any inspirational
brand) & get endless marketing inspiration.

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Hotjar for Shopify

Hotjar for Shopify

Install Hotjar on your Shopify store. Hotjar is a suite of analytic tools to assist in the gathering of qualitative data, providing feedback through tools such as heatmaps, session recordings, and surveys.

shop

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

Discover →More details →
Axeptio

Axeptio

GDPR and CCPA ready consent widget for cookies and personal data processing.

widgets

Discover →More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

Discover →More details →
Bold UpSell

Bold UpSell

Product Upsell, Cross-sell & Smart Funnels from Bold Commerce.

shop

Discover →More details →
CartKit

CartKit

Cart abandonment recovery system for Shopify.

analytics

Discover →More details →
Conjured Referrals

Conjured Referrals

Service enables "Refer-A-Friend" style referral programs for eCommerce sites.

widgets

Discover →More details →
Crisp

Crisp

Multi-channel customer support platform for startups and SMBs.

widgets

Discover →More details →
Elfsight

Elfsight

Social website widget provider.

widgets

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

Discover →More details →
Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

Discover →More details →

Discover the best way to track brands (like

unbottled

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

My name's Mehdi, I'm the founder. See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book Demo with Mehdi

Schedule a time

★★★★★

"I feel like I'm saving a day a week.
I don't miss anything anymore."
★★★★★

"It's crazy good, it's my own Pinterest x Emails x Ads Libraries"
★★★★★

"It's way easier to plan any big campaign like Black Friday."

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Hyper Skin

Personal Care

More details →

Dark and Lovely

Personal Care

More details →

Jouer Cosmetics

Personal Care

More details →

Yves Rocher

Personal Care

More details →

Dr. Squatch

Personal Care

More details →

Freshly Cosmetics - ES

Personal Care

More details →

Related Insights

Fix your Abandoned Cart issue with this example [Supplements Case Study]

Today, we’ll review Beam Lost Checkout Journey. Why? Because it’s a great example with many different best practices you can pick and implement yourself.

Marketing
Fix your Abandoned Cart issue with this example [Supplements Case Study]

Abandoned Cart Email: Examples and Best Practices

Ever had that heart-sinking moment when you check your e-commerce dashboard only to find a slew of abandoned carts staring back at you? In this blog post, we're arming you with the tools and techniques you need to craft compelling abandoned cart emails tp drive your customers back to complete their purchase.

Marketing
Abandoned Cart Email: Examples and Best Practices

Jewelry Brands - Newsletter Trends and Marketing Best Practices

We reviewed hundreds of brands in the Jewelry Industry to see what are the current trends in email marketing. What are the brands doing right now? What are the new and interesting content they’re delivering to their audience? And what eCommerce best practices can we take home?

Marketing
Jewelry Brands - Newsletter Trends and Marketing Best Practices

Related Industries

Cleaning

brands overview

The household cleaning products industry consists of several sub-markets such as laundry detergent, laundry care, household cleaners, dishwashing detergent, and cleaning tools. They play an essential role in maintaining household hygiene and health.

Cleaning
brands →

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

Skincare
brands →

Personal Care

brands overview

Personal Care
brands →

Ready to dive in?
Get started today.