Jouer Cosmetics

Marketing Strategy Breakdown

Logo of
Jouer Cosmetics
An overview of
Jouer Cosmetics
Marketing Strategy data - their Email Marketing Strategy (some of their
Retention science
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Jouer Cosmetics

- Ecommerce marketing strategy

You can access here some of the data we collect on Jouer Cosmetics ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Jouer Cosmetics could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Retention science .

Fun fact - they're using emojis in 40.0% of their emails - the main ones they use are ✨ ⭐ 🎁 💌 📲 🤩.

On Panoramata, we gather and analyze the entire Jouer Cosmetics email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Free 2-Day Priority Shipping on U.S. orders $55+' and '25% Off Starts Now!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 54 on https://www.jouercosmetics.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Jouer Cosmetics

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
34.0
characters

What about

Jouer Cosmetics

then?

With their average of

34

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

700.86
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Jouer Cosmetics

 gets a score of

-3.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Retention science

Most common words

CHANCE: - Buy - One - Get - NEW: - Official

Emoji use in subject lines

40.0
% of subject lines have emojis

Most popular emojis

✨ - ⭐ - 🎁 - 💌 - 📲 - 🤩

✨ - ⭐ - 🎁 - 💌 - 📲 - 🤩

Let's take a moment to review their emoji use. First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Jouer Cosmetics

Featured Email Marketing Assets from

Jouer Cosmetics

Free 2-Day Priority Shipping on U.S. orders $55+

Free 2-Day Priority Shipping on U.S. orders $55+

Email from

Jouer Cosmetics

25% Off Starts Now!

25% Off Starts Now!

Email from

Jouer Cosmetics

Don't miss 25% off!

Don't miss 25% off!

Email from

Jouer Cosmetics

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Jouer Cosmetics

Featured Ads and Paid Media Assets from

Jouer Cosmetics

Jouer Cosmetics
Jouer Cosmetics

Feed Ad from

Jouer Cosmetics

Jouer Cosmetics
Jouer Cosmetics

Feed Ad from

Jouer Cosmetics

Jouer Cosmetics
Jouer Cosmetics

Feed Ad from

Jouer Cosmetics

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.jouercosmetics.com/

Domain Rating

54
This is the overall metric that matters most, as it sets
Jouer Cosmetics
domain SEO authority.

It shows the power of
Jouer Cosmetics
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.jouercosmetics.com/
, as their domain authority is
54
, their score can be considered under average.

Here, for
https://www.jouercosmetics.com/
, as their domain authority is
54
, their score can be considered average.

Here, for
https://www.jouercosmetics.com/
, as their domain authority is
54
, their score can be considered pretty good! 🙌

Here, for
https://www.jouercosmetics.com/
, as their domain authority is
54
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

21111
One of the most important metrics for
Jouer Cosmetics
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4329
) and their Domain Rating.

Total Keywords

4329
Why does this matter for
Jouer Cosmetics
SEO strategy? 

This is the total number of keywords where 
Jouer Cosmetics
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1892
The total number of domain who have a link to  
Jouer Cosmetics
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

26271
What's a backlink? A link from another domain that redirect to  
Jouer Cosmetics
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

25968

Backlinks NoFollow

6989

Backlinks Redirect

295

Backlinks Images

1799

Backlinks Frame

0

Backlinks Form

3

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Jouer Cosmetics

Softwares and Marketing eCommerce Stack

accessiBe

accessiBe

Website accessibility monitoring and auditing platform.

analytics

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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AWIN

AWIN

Affiliate tracking application.

ads

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bold Brain

Bold Brain

Product recommendations and data analysis from Bold Commerce.

shop

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Bold Checkout

Bold Checkout

Checkout solution for high conversion rates from Bold Commerce.

shop

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Bold Bundles

Bold Bundles

Attempts to boost order size by bundling products.

shop

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Bold Custom Pricing

Bold Custom Pricing

Offer VIP and wholesale pricing options on Shopify from Bold.

shop

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Bold Motivator

Bold Motivator

Try to get customers to spend more plugin for Shopify from Bold Commerce.

shop

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Bold UpSell

Bold UpSell

Product Upsell, Cross-sell & Smart Funnels from Bold Commerce.

shop

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Foursixty

Foursixty

Makes an Instagram feed into an eCommerce store.

widgets

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Product Upsell

Product Upsell

Upsell & Cross-sell app for Shopify from Bold Commerce.

shop

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Retention Science

Retention Science

ReSci help companies maximize customer lifetime value and retention using predictive technology.

analytics

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Refersion

Refersion

Affiliate tracking management program.

ads

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Searchanise

Searchanise

eCommerce search system.

widgets

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Searchanise for Shopify

Searchanise for Shopify

Smart & Instant Search for Shopify.

shop

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Sezzle

Sezzle

Shop now pay later system.

payment

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Signifyd

Signifyd

Fraud protection and chargeback prevention for eCommerce merchants.

payment

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Signifyd for Shopify

Signifyd for Shopify

Signifyd automatically reviews the order and tells you whether to ship it or not. Chargeback prevention.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

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Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

Discover →More details →
Zendesk Embeddables

Zendesk Embeddables

Embeddables seamlessly integrate Zendesk functionality into any native environment.

widgets

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Related Industries

Makeup

brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

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