UNIF

Marketing Strategy Breakdown

Logo of
UNIF
An overview of
UNIF
Marketing Strategy data - their Email Marketing Strategy (some of their
Shopify
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

UNIF

- Ecommerce marketing strategy

There’s a lot to learn from UNIF ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 1,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the UNIF team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).

We display here a overview of UNIF email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Customer account confirmation' and 'We're holding your stuff... ✧'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 49 on https://www.unifclothing.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

UNIF

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
29.0
characters

What about

UNIF

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

797.34
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
1.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

UNIF

 gets a score of

1.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Shopify

Most common words

A - Special - Discount - for - Customer - your

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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UNIF

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Featured Email Marketing Assets from

UNIF

Customer account confirmation

Customer account confirmation

Email from

UNIF

We're holding your stuff... ✧

We're holding your stuff... ✧

Email from

UNIF

Email from

UNIF

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Featured Ads and Paid Media Examples from

UNIF

UNIF
UNIF

Feed Ad from

UNIF

UNIF
UNIF

Feed Ad from

UNIF

UNIF
UNIF

Feed Ad from

UNIF

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.unifclothing.com/

Domain Rating

49
This is the overall metric that matters most, as it sets
UNIF
domain SEO authority.

It shows the power of
UNIF
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.unifclothing.com/
, as their domain authority is
49
, their score can be considered under average.

Here, for
https://www.unifclothing.com/
, as their domain authority is
49
, their score can be considered average.

Here, for
https://www.unifclothing.com/
, as their domain authority is
49
, their score can be considered pretty good! 🙌

Here, for
https://www.unifclothing.com/
, as their domain authority is
49
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

109333
One of the most important metrics for
UNIF
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
7824
) and their Domain Rating.

Total Keywords

7824
Why does this matter for
UNIF
SEO strategy? 

This is the total number of keywords where 
UNIF
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2032
The total number of domain who have a link to  
UNIF
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

65588
What's a backlink? A link from another domain that redirect to  
UNIF
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

65372

Backlinks NoFollow

8781

Backlinks Redirect

26

Backlinks Images

36641

Backlinks Frame

0

Backlinks Form

12

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Softwares and Marketing eCommerce Stack

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Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

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Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Facebook Pixel

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analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Foursixty

Makes an Instagram feed into an eCommerce store.

widgets

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Kustomer

Kustomer

Platform for Customer Experience, Service and Support.

widgets

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Klevu

Klevu

Ecommerce Personalization. AI-powered discovery suite that learns in real time. Connect shoppers with the products they want to buy.

widgets

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Nosto

Nosto

Nosto enables online retailers to deliver their customers a personalized shopping experience.

analytics

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pushowl

pushowl

Push notifications to customers even after they have left your store.

shop

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route

route

Shipping protection for merchants.

shipping

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Secure Login by Oxi Apps

Secure Login by Oxi Apps

Easier and Faster Login with Facebook, Google, Twitter, LinkedIn & Amazon for Shopify.

shop

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Tracktor Order Tracking

Tracktor Order Tracking

Real-time package tracking and order status for Shopify.

shop

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"We offer much more value to our clients"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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on competitors"
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Related Industries

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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