M.M. LaFleur

Marketing Strategy Breakdown

Logo of
M.M. LaFleur
An overview of
M.M. LaFleur
Marketing Strategy data - their Email Marketing Strategy (some of their
Double click
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

M.M. LaFleur

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand M.M. LaFleur ecommerce marketing strategy - and from other brands from the Fashion industry.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! M.M. LaFleur could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Double click .

We display here a overview of M.M. LaFleur email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'New bundle styles added!' and 'No you don't have to wear color this summer.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 67 on https://mmlafleur.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

M.M. LaFleur

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
33.0
characters

What about

M.M. LaFleur

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2305.42
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

M.M. LaFleur

 gets a score of

-1.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Double click

Most common words

up - with - habanero. - Comfortable - How - call

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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M.M. LaFleur

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Featured Email Marketing Assets from

M.M. LaFleur

New bundle styles added!

New bundle styles added!

Email from

M.M. LaFleur

No you don't have to wear color this summer.

No you don't have to wear color this summer.

Email from

M.M. LaFleur

Back in stock: travel-friendly favorites.

Back in stock: travel-friendly favorites.

Email from

M.M. LaFleur

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Featured Ads and Paid Media Examples from

M.M. LaFleur

M.M. LaFleur
M.M. LaFleur

Feed Ad from

M.M. LaFleur

M.M. LaFleur
M.M. LaFleur

Feed Ad from

M.M. LaFleur

M.M. LaFleur
M.M. LaFleur

Feed Ad from

M.M. LaFleur

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://mmlafleur.com/

Domain Rating

67
This is the overall metric that matters most, as it sets
M.M. LaFleur
domain SEO authority.

It shows the power of
M.M. LaFleur
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://mmlafleur.com/
, as their domain authority is
67
, their score can be considered under average.

Here, for
https://mmlafleur.com/
, as their domain authority is
67
, their score can be considered average.

Here, for
https://mmlafleur.com/
, as their domain authority is
67
, their score can be considered pretty good! 🙌

Here, for
https://mmlafleur.com/
, as their domain authority is
67
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

40815
One of the most important metrics for
M.M. LaFleur
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
25309
) and their Domain Rating.

Total Keywords

25309
Why does this matter for
M.M. LaFleur
SEO strategy? 

This is the total number of keywords where 
M.M. LaFleur
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3430
The total number of domain who have a link to  
M.M. LaFleur
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

55632
What's a backlink? A link from another domain that redirect to  
M.M. LaFleur
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

54640

Backlinks NoFollow

20113

Backlinks Redirect

153

Backlinks Images

23615

Backlinks Frame

7

Backlinks Form

588

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Softwares and Marketing eCommerce Stack

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Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

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AdRoll

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ads

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Algolia

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widgets

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Affirm

Monthly payment option for purchases.

payment

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Bing Universal Event Tracking

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analytics

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Braintree

Braintree is the easiest way to accept payments online and on a mobile app. Owned by PayPal.

payment

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CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Customer.io

Customer.io

Email people automatically based on what they do (or don't do) in your app.

analytics

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Customer Privacy Banner

Customer Privacy Banner

Tracking consent banner for EU customers

shop

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Customer.io Mail

Customer.io Mail

Customer.io helps you send targeted human messages to your users.

mx

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Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Forter

Forter

Fraud prevention decision as a service system.

analytics

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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