4.5.6 Skin

Marketing Strategy Breakdown

Logo of
4.5.6 Skin
An overview of
4.5.6 Skin
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

4.5.6 Skin

- Ecommerce marketing strategy

There’s a lot to learn from 4.5.6 Skin ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -0,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help 4.5.6 Skin improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 11.48% of their emails - the main ones they use are 🌱 🎃 👩 ⚕️ ⭐ ☀️.

We display here a overview of 4.5.6 Skin email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Strengthen your skin barrier today!' and 'Taking a sneek peek inside our dermatologists skincare routine'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 31 on https://456skin.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

4.5.6 Skin

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
39.0
characters

What about

4.5.6 Skin

then?

With their average of

39

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3381.05
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

4.5.6 Skin

 gets a score of

-0.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Resolutions. - The - true - worth - Your - on

Emoji use in subject lines

11.48
% of subject lines have emojis

Most popular emojis

🌱 - 🎃 - 👩 - ⚕️ - ⭐ - ☀️

🌱 - 🎃 - 👩 - ⚕️ - ⭐ - ☀️

Yes, these emojis are pretty. But what are their usage telling us? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.They're also using environemental/green emojis (such as ♻️, 🌳, 🌿 or 🍃) to actually showcase to their audience that they're driven by this commitment, right from the subject line.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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4.5.6 Skin

Featured Email Marketing Assets from

4.5.6 Skin

Strengthen your skin barrier today!

Strengthen your skin barrier today!

Email from

4.5.6 Skin

Taking a sneek peek inside our dermatologists skincare routine

Taking a sneek peek inside our dermatologists skincare routine

Email from

4.5.6 Skin

Have darker skin tones? Then you need this!

Have darker skin tones? Then you need this!

Email from

4.5.6 Skin

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

4.5.6 Skin

Featured Ads and Paid Media Assets from

4.5.6 Skin

4.5.6 Skin
4.5.6 Skin

No Hydroquinone, mineral oils, DEA/TEA, parabens, or phenoxyethanol. Only natural, biocompatible and safe ingredients backed by science. Build your skin's resilience, maintain its barrier and give you the fittest skin you've ever had with 4.5.6 Skin.

Get Personalised Skincare Solutions Now

Get Personalised Skincare Solutions Now

Feed Ad from

4.5.6 Skin

4.5.6 Skin
4.5.6 Skin

No Hydroquinone, mineral oils, DEA/TEA, parabens, or phenoxyethanol. Only natural, biocompatible and safe ingredients backed by science. Build your skin's resilience, maintain its barrier and give you the fittest skin you've ever had with 4.5.6 Skin.

Get Personalised Skincare Solutions Now

Get Personalised Skincare Solutions Now

Feed Ad from

4.5.6 Skin

4.5.6 Skin
4.5.6 Skin

No Hydroquinone, mineral oils, DEA/TEA, parabens, or phenoxyethanol. Only natural, biocompatible and safe ingredients backed by science. Build your skin's resilience, maintain its barrier and give you the fittest skin you've ever had with 4.5.6 Skin.

Get Personalised Skincare Solutions Now

Get Personalised Skincare Solutions Now

Feed Ad from

4.5.6 Skin

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://456skin.com/

Domain Rating

31
This is the overall metric that matters most, as it sets
4.5.6 Skin
domain SEO authority.

It shows the power of
4.5.6 Skin
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://456skin.com/
, as their domain authority is
31
, their score can be considered under average.

Here, for
https://456skin.com/
, as their domain authority is
31
, their score can be considered average.

Here, for
https://456skin.com/
, as their domain authority is
31
, their score can be considered pretty good! 🙌

Here, for
https://456skin.com/
, as their domain authority is
31
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

292
One of the most important metrics for
4.5.6 Skin
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
569
) and their Domain Rating.

Total Keywords

569
Why does this matter for
4.5.6 Skin
SEO strategy? 

This is the total number of keywords where 
4.5.6 Skin
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

50
The total number of domain who have a link to  
4.5.6 Skin
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

2103
What's a backlink? A link from another domain that redirect to  
4.5.6 Skin
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

2037

Backlinks NoFollow

834

Backlinks Redirect

66

Backlinks Images

263

Backlinks Frame

0

Backlinks Form

0

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4.5.6 Skin

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AWIN

AWIN

Affiliate tracking application.

ads

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Intercom

Intercom

Intercom is a customer relationship management and messaging tool for web app owners

widgets

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Judge Me

Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

widgets

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Netlify

Netlify

Netlify is a platform that automates your code to create web sites.

cms

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Next.js

Next.js

React.js framework for static site generator apps. Owned by Vercel.

framework

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

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Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

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Yoast SEO Premium

Yoast SEO Premium

Premium version of the Yoast WordPress Plugin.

widgets

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WordPress

WordPress

WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

cms

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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