Bazar Bio
Marketing Strategy Breakdown

Logo of
Bazar Bio
An overview of
Bazar Bio
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Campaign monitor
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Bazar Bio
Ecommerce Marketing Strategy

You're looking for Email Ecommerce Marketing data for Bazar Bio? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Bazar Bio team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Campaign monitor (very well known email marketing automation software, includes some ecommerce features but not its main specialization).

Fun fact - they're using emojis in 1.64% of their emails - the main ones they use are 🇸 🇺.

We display here a overview of Bazar Bio email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '5 Soins Effet Whaou !' and 'Nouveauté : Le masque LED Bazar Bio Tools'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 44 on https://www.bazar-bio.fr/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Recent marketing updates

Email Marketing

Social Advertising

Bazar Bio
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
26.0
characters

What about

Bazar Bio

then?

With their average of

26

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

579.47
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Bazar Bio

 gets a score of

-2.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Campaign monitor

Most common words

L'Exfoliation - Nouveautés - Nouveautés - Nouveautés - Nouveautés - -

Emoji use in subject lines

1.64
% of subject lines have emojis

Most popular emojis

🇸 - 🇺

🇸 - 🇺

Let's take a moment to review their emoji use. There are regular emojis, that every brand can use - mainly because they relate to emotions, rather than lines of business (even if it's not the majority of the cases). Here, what's interesting is that they seem to be using emojis that are specific to their positionning/industry/line of business - which is great because they can stand out in any inbox cluttered with emojis that everyone uses!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Bazar Bio

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Featured Email Marketing Assets from

Bazar Bio

5 Soins Effet Whaou !

5 Soins Effet Whaou !

Email from

Bazar Bio

Nouveauté : Le masque LED Bazar Bio Tools

Nouveauté : Le masque LED Bazar Bio Tools

Email from

Bazar Bio

Fête des Mères : -10% sur tout le site !

Fête des Mères : -10% sur tout le site !

Email from

Bazar Bio

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Featured Ads and Paid Media Examples from

Bazar Bio

Bazar Bio
Bazar Bio

Boutique Bazar Bio : La beauté alternative au coeur de Nice

Cosmétiques bio et naturels

Cosmétiques bio et naturels

Feed Ad from

Bazar Bio

Bazar Bio
Bazar Bio

La Cabine de Soins Bazar Bio

Soins Signatures Holistiques sur Mesure

Soins Signatures Holistiques sur Mesure

Feed Ad from

Bazar Bio

Bazar Bio
Bazar Bio

Nouveau ! Led Mask Bazar Bio Tools. Mettez à niveau votre routine beauté 💋

Bazar Bio, le N°1 des soins bio et naturels.

Bazar Bio, le N°1 des soins bio et naturels.

Feed Ad from

Bazar Bio

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.bazar-bio.fr/

Domain Rating

44
This is the overall metric that matters most, as it sets
Bazar Bio
domain SEO authority.

It shows the power of
Bazar Bio
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.bazar-bio.fr/
, as their domain authority is
44
, their score can be considered under average.

Here, for
https://www.bazar-bio.fr/
, as their domain authority is
44
, their score can be considered average.

Here, for
https://www.bazar-bio.fr/
, as their domain authority is
44
, their score can be considered pretty good! 🙌

Here, for
https://www.bazar-bio.fr/
, as their domain authority is
44
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

14950
One of the most important metrics for
Bazar Bio
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
6197
) and their Domain Rating.

Total Keywords

6197
Why does this matter for
Bazar Bio
SEO strategy? 

This is the total number of keywords where 
Bazar Bio
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

920
The total number of domain who have a link to  
Bazar Bio
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

11366
What's a backlink? A link from another domain that redirect to  
Bazar Bio
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

11285

Backlinks NoFollow

1374

Backlinks Redirect

36

Backlinks Images

503

Backlinks Frame

45

Backlinks Form

0

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