Algenist

Marketing Strategy Breakdown

Logo of
Algenist
An overview of
Algenist
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Algenist

- Ecommerce marketing strategy

Here are some marketing takeaways for Algenist.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! Algenist could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 10.62% of their emails - the main ones they use are 🎉 ⭐ 🛒 👋 💗.

On Panoramata, we gather and analyze the entire Algenist email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Ingredients Are The Core Of Our Business' and 'Memorial Day Saving End Today!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 50 on https://www.algenist.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Algenist

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
35.0
characters

What about

Algenist

then?

With their average of

35

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1687.23
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Algenist

 gets a score of

-1.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Hello - Hello - Hello - Visible - Get - On

Emoji use in subject lines

10.62
% of subject lines have emojis

Most popular emojis

🎉 - ⭐ - 🛒 - 👋 - 💗

🎉 - ⭐ - 🛒 - 👋 - 💗

Fun emoji take, right? What does that mean for their digital marketing strategy? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Algenist

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Featured Email Marketing Assets from

Algenist

Ingredients Are The Core Of Our Business

Ingredients Are The Core Of Our Business

Email from

Algenist

Memorial Day Saving End Today!

Memorial Day Saving End Today!

Email from

Algenist

All You Need for Glowing Supple Skin

All You Need for Glowing Supple Skin

Email from

Algenist

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Featured Ads and Paid Media Examples from

Algenist

Algenist
Algenist

Feed Ad from

Algenist

Algenist
Algenist

Feed Ad from

Algenist

Algenist
Algenist

Feed Ad from

Algenist

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.algenist.com/

Domain Rating

50
This is the overall metric that matters most, as it sets
Algenist
domain SEO authority.

It shows the power of
Algenist
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.algenist.com/
, as their domain authority is
50
, their score can be considered under average.

Here, for
https://www.algenist.com/
, as their domain authority is
50
, their score can be considered average.

Here, for
https://www.algenist.com/
, as their domain authority is
50
, their score can be considered pretty good! 🙌

Here, for
https://www.algenist.com/
, as their domain authority is
50
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

11282
One of the most important metrics for
Algenist
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2700
) and their Domain Rating.

Total Keywords

2700
Why does this matter for
Algenist
SEO strategy? 

This is the total number of keywords where 
Algenist
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1210
The total number of domain who have a link to  
Algenist
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

19181
What's a backlink? A link from another domain that redirect to  
Algenist
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

18505

Backlinks NoFollow

4978

Backlinks Redirect

104

Backlinks Images

1878

Backlinks Frame

0

Backlinks Form

468

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Softwares and Marketing eCommerce Stack

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Google AdWords Conversion

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Adwords conversion tracking code.

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Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Order Limits by MinMAxify

Order Limits by MinMAxify

Minimum/Maximum limits on Shopify products.

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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RevenueHunt

RevenueHunt

Product recommendation quiz for personal shopper experiences.

analytics

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Rise.ai

Rise.ai

Gift Cards, Rewards, Store Credit & Incentives system for Shopify. Previously GiftWizard.

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Secomapp Free Gifts

Secomapp Free Gifts

Free gifts Shopify extension.

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Signifyd

Fraud protection and chargeback prevention for eCommerce merchants.

payment

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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