There’s a lot to learn from Dermaflash ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Dermaflash could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 34.92% of their emails - the main ones they use are ⭐ 🚨 ⏰ ✨ 🏆 🎁.
We display here a overview of Dermaflash email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '\"My skin has never been so smooth\" ⭐⭐⭐⭐⭐' and '30% OFF EVERYTHING'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 44 on https://dermaflash.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject lenght
What about
Dermaflash
then?
With their average of
31
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Dermaflash
gets a score of
-1.7
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Early - Access - Starts - NOW - TOMORROW - Get
Emoji use in subject lines
Most popular emojis
⭐ - 🚨 - ⏰ - ✨ - 🏆 - 🎁
⭐ - 🚨 - ⏰ - ✨ - 🏆 - 🎁
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
\"My skin has never been so smooth\" ⭐⭐⭐⭐⭐
Email from
Dermaflash
30% OFF EVERYTHING
Email from
Dermaflash
Final hours! 30% OFF SITEWIDE
Email from
Dermaflash
Want to improve your skin instantly + over time? We've got receipts—i.e. CLINICALLY PROVEN results with our NEW LUXE+ sonic dermaplaning device
Feed Ad from
Dermaflash
Want to improve your skin instantly + over time? We've got receipts—i.e. CLINICALLY PROVEN results with our NEW LUXE+ sonic dermaplaning device
Feed Ad from
Dermaflash
Clearly a winner!🥇 Ultrasonic technology gently unclogs pores + removes blackheads.
Feed Ad from
Dermaflash
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
Gorgias
Customer support helpdesk system for eCommerce. Provide exceptional customer support.
Customer Support and Helpdesk
Discover →More details →Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
Email Marketing
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With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.
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Combination of technology and personalized services that help brands build online communities that drive business goals.
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Discover →More details →Bing Universal Event Tracking
Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.
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Discover →More details →Bold Motivator
Try to get customers to spend more plugin for Shopify from Bold Commerce.
shop
Discover →More details →Bold Commerce
Shopify app development and partner to help increase sales. Previously Shappify.
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The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.
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Discover →More details →Demandware
Tailored shopping experiences for consumers across all digital channels, including web, mobile and call center. Now known as Salesforce Commerce Cloud.
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Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
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Discover →More details →GDPR CCPA iSenseLabs
Preferences popup in order to be fully compliant. GDPR Backup.
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Discover →More details →Google Analytics Classic
Classic Google Analytics - sites that are using non-universal analytics code.
analytics
Discover →More details →Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
analytics
Discover →More details →Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
analytics
Discover →More details →Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
analytics
Discover →More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
Discover →More details →Microsoft Advertising
Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.
ads
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Optimizely empowers companies to deliver more relevant and effective digital experiences on websites and mobile through A/B testing and personalization.
analytics
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Tag that allows you to track actions people take on your website after viewing your Promoted Pin.
analytics
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This page contains content from PayPal which includes checkout buttons.
payment
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Tools to grow your email list by using website banners, popups and exit intent.
widgets
Discover →More details →Shopify Conversions
This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.
shop
Discover →More details →Shopify
Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.
shop
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Shopify Pay - PCI compliant end to end payment solution from Shopify.
payment
Discover →More details →Vimeo
Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.
media
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WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.
cms
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A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.
widgets
Discover →More details →Are you looking for discount email ideas, promotion ideas, email marketing ideas for sales or promotions?
In the highly competitive e-commerce industry, following the best competitors of your brand’s industry and spying on their best practices is very important to guarantee the growth and success of your brand. Also, creating benchmarks of the best competitors you are following is a good practice for good analysis.
Track and learn from your competitors and you’d put yourself on an effective path. You pick from what’s already working for your competitors. No second-guessing, and there’s no need to reinvent the wheel.
Let’s take a closer look at some of the best marketing practices by Lululemon.