Dermaflash

Marketing Strategy Breakdown

Logo of
Dermaflash
An overview of
Dermaflash
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Dermaflash

- Ecommerce marketing strategy

There’s a lot to learn from Dermaflash ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Dermaflash could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 34.92% of their emails - the main ones they use are ⭐ 🚨 ⏰ ✨ 🏆 🎁.

We display here a overview of Dermaflash email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '\"My skin has never been so smooth\" ⭐⭐⭐⭐⭐' and '30% OFF EVERYTHING'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 44 on https://dermaflash.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Dermaflash

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Dermaflash

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2645.63
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Dermaflash

 gets a score of

-1.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Early - Access - Starts - NOW - TOMORROW - Get

Emoji use in subject lines

34.92
% of subject lines have emojis

Most popular emojis

⭐ - 🚨 - ⏰ - ✨ - 🏆 - 🎁

⭐ - 🚨 - ⏰ - ✨ - 🏆 - 🎁

Yes, these emojis are pretty. But what are their usage telling us? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Dermaflash

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Featured Email Marketing Assets from

Dermaflash

\"My skin has never been so smooth\" ⭐⭐⭐⭐⭐

\"My skin has never been so smooth\" ⭐⭐⭐⭐⭐

Email from

Dermaflash

30% OFF EVERYTHING

30% OFF EVERYTHING

Email from

Dermaflash

Final hours! 30% OFF SITEWIDE

Final hours! 30% OFF SITEWIDE

Email from

Dermaflash

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Featured Ads and Paid Media Examples from

Dermaflash

Dermaflash
Dermaflash

Want to improve your skin instantly + over time? We've got receipts—i.e. CLINICALLY PROVEN results with our NEW LUXE+ sonic dermaplaning device

Safe + gentle exfoliation

Safe + gentle exfoliation

Feed Ad from

Dermaflash

Dermaflash
Dermaflash

Want to improve your skin instantly + over time? We've got receipts—i.e. CLINICALLY PROVEN results with our NEW LUXE+ sonic dermaplaning device

Safe + gentle exfoliation

Safe + gentle exfoliation

Feed Ad from

Dermaflash

Dermaflash
Dermaflash

Clearly a winner!🥇 Ultrasonic technology gently unclogs pores + removes blackheads.

Clearer pores instantly

Clearer pores instantly

Feed Ad from

Dermaflash

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://dermaflash.com/

Domain Rating

44
This is the overall metric that matters most, as it sets
Dermaflash
domain SEO authority.

It shows the power of
Dermaflash
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://dermaflash.com/
, as their domain authority is
44
, their score can be considered under average.

Here, for
https://dermaflash.com/
, as their domain authority is
44
, their score can be considered average.

Here, for
https://dermaflash.com/
, as their domain authority is
44
, their score can be considered pretty good! 🙌

Here, for
https://dermaflash.com/
, as their domain authority is
44
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

8124
One of the most important metrics for
Dermaflash
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3164
) and their Domain Rating.

Total Keywords

3164
Why does this matter for
Dermaflash
SEO strategy? 

This is the total number of keywords where 
Dermaflash
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

884
The total number of domain who have a link to  
Dermaflash
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

6858
What's a backlink? A link from another domain that redirect to  
Dermaflash
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

6799

Backlinks NoFollow

4296

Backlinks Redirect

58

Backlinks Images

870

Backlinks Frame

1

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Gorgias

Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Omnisend

Top Level eCommerce Marketing Automation platform

Email Marketing

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accessiBe

Website accessibility monitoring and auditing platform.

analytics

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Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Bazaarvoice

Combination of technology and personalized services that help brands build online communities that drive business goals.

analytics

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Bold Motivator

Bold Motivator

Try to get customers to spend more plugin for Shopify from Bold Commerce.

shop

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Demandware

Demandware

Tailored shopping experiences for consumers across all digital channels, including web, mobile and call center. Now known as Salesforce Commerce Cloud.

shop

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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GDPR CCPA iSenseLabs

GDPR CCPA iSenseLabs

Preferences popup in order to be fully compliant. GDPR Backup.

shop

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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in 30s"
"We offer much more value to our clients"
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, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
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on competitors"
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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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