BabyEarth

Marketing Strategy Breakdown

Logo of
BabyEarth
An overview of
BabyEarth
Marketing Strategy data - their Email Marketing Strategy (some of their
Shopify
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

BabyEarth

- Ecommerce marketing strategy

You can access here some of the data we collect on BabyEarth ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! BabyEarth could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).

Fun fact - they're using emojis in 83.33% of their emails - the main ones they use are 🌱 💐 👶🏽 🌎 ⏰ 🌷.

We display here a overview of BabyEarth email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were '🌷Flowers & Baseball⚾ (and Tacos🌮too!)' and '💐May is for Moms!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 53 on https://www.babyearth.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

BabyEarth

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
30.0
characters

What about

BabyEarth

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1149.01
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

BabyEarth

 gets a score of

-1.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Shopify

Most common words

We're - Glad - You're - Here - Time - Welcome

Emoji use in subject lines

83.33
% of subject lines have emojis

Most popular emojis

🌱 - 💐 - 👶🏽 - 🌎 - ⏰ - 🌷

🌱 - 💐 - 👶🏽 - 🌎 - ⏰ - 🌷

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? Your subject line could also be the space to showcase your values. They're actually doing it by featuring some environmental emojis, such as ♻️, 🌳, 🌿 or 🍃.Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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BabyEarth

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Featured Email Marketing Assets from

BabyEarth

🌷Flowers & Baseball⚾ (and Tacos🌮too!)

🌷Flowers & Baseball⚾ (and Tacos🌮too!)

Email from

BabyEarth

💐May is for Moms!

💐May is for Moms!

Email from

BabyEarth

First Road Trips of Summer🚙🌞

First Road Trips of Summer🚙🌞

Email from

BabyEarth

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Featured Ads and Paid Media Examples from

BabyEarth

BabyEarth
BabyEarth

Feed Ad from

BabyEarth

BabyEarth
BabyEarth

Feed Ad from

BabyEarth

BabyEarth
BabyEarth

Feed Ad from

BabyEarth

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.babyearth.com/

Domain Rating

53
This is the overall metric that matters most, as it sets
BabyEarth
domain SEO authority.

It shows the power of
BabyEarth
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.babyearth.com/
, as their domain authority is
53
, their score can be considered under average.

Here, for
https://www.babyearth.com/
, as their domain authority is
53
, their score can be considered average.

Here, for
https://www.babyearth.com/
, as their domain authority is
53
, their score can be considered pretty good! 🙌

Here, for
https://www.babyearth.com/
, as their domain authority is
53
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2332
One of the most important metrics for
BabyEarth
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
8480
) and their Domain Rating.

Total Keywords

8480
Why does this matter for
BabyEarth
SEO strategy? 

This is the total number of keywords where 
BabyEarth
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3087
The total number of domain who have a link to  
BabyEarth
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1107
What's a backlink? A link from another domain that redirect to  
BabyEarth
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1192

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

538

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Apple Pay

The website accepts payments with Apple Pay.

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Bronto

Bronto

Bronto Marketing Platform gives retailers the ability to orchestrate campaigns across email, mobile, and social channels.

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

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Facebook Pixel

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Google Analytics Classic

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Google AdWords Conversion

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Adwords conversion tracking code.

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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Microdata for Google Shopping

Microdata for Google Shopping

Microdata for adding products to Google Shopping.

widgets

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Printful Shopify App

Printful Shopify App

Print-on-demand drop shipping & warehousing

shop

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, all in one"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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