Baina

Marketing Strategy Breakdown

Logo of
Baina
An overview of
Baina
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Baina

- Ecommerce marketing strategy

There’s a lot to learn from Baina ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -5,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Baina team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

We display here a overview of Baina email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'New Style • Introducing Eyre' and 'Coming Soon'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 35 on https://shopbaina.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Baina

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
28.0
characters

What about

Baina

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2088.14
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-5.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Baina

 gets a score of

-5.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

Final - Hours - BAINA - Bathe - Tending - first

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Baina

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Featured Email Marketing Assets from

Baina

New Style • Introducing Eyre

New Style • Introducing Eyre

Email from

Baina

Coming Soon

Coming Soon

Email from

Baina

BAINA Bathe Vol 05. Neada Deters

BAINA Bathe Vol 05. Neada Deters

Email from

Baina

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Featured Ads and Paid Media Examples from

Baina

Baina
Baina

Feed Ad from

Baina

Baina
Baina

Feed Ad from

Baina

Baina
Baina

Feed Ad from

Baina

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://shopbaina.com/

Domain Rating

35
This is the overall metric that matters most, as it sets
Baina
domain SEO authority.

It shows the power of
Baina
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://shopbaina.com/
, as their domain authority is
35
, their score can be considered under average.

Here, for
https://shopbaina.com/
, as their domain authority is
35
, their score can be considered average.

Here, for
https://shopbaina.com/
, as their domain authority is
35
, their score can be considered pretty good! 🙌

Here, for
https://shopbaina.com/
, as their domain authority is
35
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2590
One of the most important metrics for
Baina
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
260
) and their Domain Rating.

Total Keywords

260
Why does this matter for
Baina
SEO strategy? 

This is the total number of keywords where 
Baina
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

19
The total number of domain who have a link to  
Baina
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

3040
What's a backlink? A link from another domain that redirect to  
Baina
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3031

Backlinks NoFollow

664

Backlinks Redirect

1

Backlinks Images

235

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Google Analytics

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Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

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Headless collaborative CMS.

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Serverless hosting platform. Previously known as ZEIT.

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