On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for BAUR.
The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it not good since it's -0,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 60 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.
We display here a overview of BAUR email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, one of them was 'Bitte bestätige deine Newsletter Anmeldung lieber Abonnent!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 66 on https://www.baur.de/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
BAUR
then?
With their average of
60
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
BAUR
gets a score of
-0.1
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
deine - Abonnent - Anmeldung - lieber - Bitte - Newsletter
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Bitte bestätige deine Newsletter Anmeldung lieber Abonnent!
Email from
BAUR
Email from
BAUR
Email from
BAUR
💜💜 Entdecke deine Shopping-Highlights in der BAUR Welt 💜💜
Feed Ad from
BAUR
💜💜 Entdecke deine Shopping-Highlights in der BAUR Welt 💜💜
Feed Ad from
BAUR
💜💜 Entdecke deine Shopping-Highlights in der BAUR Welt 💜💜
Feed Ad from
BAUR
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
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Underwear is an interesting market as it evolved a lot during these recent years! It has been sold with fashion arguments and benefits, but also style, and functionality. In order for DTC brands to remain competitive in this growing market, it’s important to understand what’s happening now and how to improve your strategies. Being able to adapt to trends is a great way to effectively reach and engage your target audience.
![Underwear Brands: Best Email Marketing Strategies [+ Examples]](https://assets-global.website-files.com/60d08d8f7ed64b84fb3552cd/64d48b275281ca5553105261_Blog%20Post%20Thumbnail.png)
Analyzing and benchmarking existing email campaigns is the fastest way to hit the ground running when it comes to learning, understanding, and implementing effective email marketing strategies for your brand. Benchmarking email marketing campaigns -- be it frequency of emails sent, the type of automated email journeys brands (in your industry or others), creatives, angles, and offers -- doesn’t have to be hard though.
Are you staring at a blank slate when it comes to email design? Email marketing is critical for eCommerce marketing.
