Billie

Marketing Strategy Breakdown

Logo of
Billie
An overview of
Billie
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailgun
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Billie

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Billie? You're in the right place!

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, at the limit since it's -0,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 23 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Billie team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailgun .

Fun fact - they're using emojis in 28.0% of their emails - the main ones they use are ✨ 💥 ⭐ 💌 💫 ☁️.

On Panoramata, we gather and analyze the entire Billie email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'NEW! ✨ ☁️ ✨' and 'Eco-friendlier than ever!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 68 on https://mybillie.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Billie

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
23.0
characters

What about

Billie

then?

With their average of

23

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2140.37
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Billie

 gets a score of

-0.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailgun

Most common words

Shave - Set - A - free - Did - liked?

Emoji use in subject lines

28.0
% of subject lines have emojis

Most popular emojis

✨ - 💥 - ⭐ - 💌 - 💫 - ☁️

✨ - 💥 - ⭐ - 💌 - 💫 - ☁️

Yes, these emojis are pretty. But what are their usage telling us? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Billie

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Featured Email Marketing Assets from

Billie

NEW! ✨ ☁️ ✨

NEW! ✨ ☁️ ✨

Email from

Billie

Eco-friendlier than ever!

Eco-friendlier than ever!

Email from

Billie

A free gift from us 💌

A free gift from us 💌

Email from

Billie

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Featured Ads and Paid Media Examples from

Billie

Billie
Billie

Take 10% off everything you need to get bump-free, smooooooth skin:🏆 Award-winning razor🧼 Ingrown-preventing exfoliating bar☁️ Marshmallowy-soft shave cream Use code ICONIC10 for 10% off your Iconic Trio Shave Set.

Exfoliate + Shave | SAVE 10% with code ICONIC10

Exfoliate + Shave | SAVE 10% with code ICONIC10

Feed Ad from

Billie

Billie
Billie

Take 10% off everything you need to get bump-free, smooooooth skin:🏆 Award-winning razor🧼 Ingrown-preventing exfoliating bar☁️ Marshmallowy-soft shave cream Use code ICONIC10 for 10% off your Iconic Trio Shave Set.

Exfoliate + Shave | SAVE 10% with code ICONIC10

Exfoliate + Shave | SAVE 10% with code ICONIC10

Feed Ad from

Billie

Billie
Billie

Take 10% off everything you need to get bump-free, smooooooth skin:🏆 Award-winning razor🧼 Ingrown-preventing exfoliating bar☁️ Marshmallowy-soft shave cream Use code ICONIC10 for 10% off your Iconic Trio Shave Set.

Exfoliate + Shave | SAVE 10% with code ICONIC10

Exfoliate + Shave | SAVE 10% with code ICONIC10

Feed Ad from

Billie

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://mybillie.com/

Domain Rating

68
This is the overall metric that matters most, as it sets
Billie
domain SEO authority.

It shows the power of
Billie
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://mybillie.com/
, as their domain authority is
68
, their score can be considered under average.

Here, for
https://mybillie.com/
, as their domain authority is
68
, their score can be considered average.

Here, for
https://mybillie.com/
, as their domain authority is
68
, their score can be considered pretty good! 🙌

Here, for
https://mybillie.com/
, as their domain authority is
68
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

185186
One of the most important metrics for
Billie
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4719
) and their Domain Rating.

Total Keywords

4719
Why does this matter for
Billie
SEO strategy? 

This is the total number of keywords where 
Billie
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2927
The total number of domain who have a link to  
Billie
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

19185
What's a backlink? A link from another domain that redirect to  
Billie
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

19158

Backlinks NoFollow

9529

Backlinks Redirect

27

Backlinks Images

2687

Backlinks Frame

0

Backlinks Form

0

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