Blume

Marketing Strategy Breakdown

Logo of
Blume

Hi, we're Blume and we're all up in your bathroom with products that are good for you, and the environment. Skin care, period care and body care made clean, cruelty free & vegan in North America.

An overview of
Blume
Marketing Strategy data - their Email Marketing Strategy (some of their
Retention science
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Blume

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Blume? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Blume could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Retention science .

Fun fact - they're using emojis in 47.3% of their emails - the main ones they use are 🌟 ⭐ 🤩 👀 ☀️ 💖.

We display here a overview of Blume email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Buy Superpower get Milky Fade 20% off!' and 'Last chance to get super faded 💫'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 66 on https://www.blume.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Blume

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
31.0
characters

What about

Blume

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1306.50
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Blume

 gets a score of

-1.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Retention science

Most common words

call - for - bundled - up - How - order

Emoji use in subject lines

47.3
% of subject lines have emojis

Most popular emojis

🌟 - ⭐ - 🤩 - 👀 - ☀️ - 💖

🌟 - ⭐ - 🤩 - 👀 - ☀️ - 💖

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Blume

Featured Email Marketing Assets from

Blume

Buy Superpower get Milky Fade 20% off!

Buy Superpower get Milky Fade 20% off!

Email from

Blume

Last chance to get super faded 💫

Last chance to get super faded 💫

Email from

Blume

Blume Mystery Box is BACK 🎁

Blume Mystery Box is BACK 🎁

Email from

Blume

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Blume

Featured Ads and Paid Media Assets from

Blume

Blume
Blume

Give your skin a little self care this summer with our skin-strengthening formulas. Blume products are made with natural ingredients & work on all skin types.

Free Shipping On Orders $50+

Free Shipping On Orders $50+

Feed Ad from

Blume

Blume
Blume

Try the best-selling Meltdown Acne Oil for acne-prone skin by Blume: healthy, hydrating, and clear 🍃

Free Shipping On Orders $50+

Free Shipping On Orders $50+

Feed Ad from

Blume

Blume
Blume

See a difference in your skin with our Milky Fade Serum! This smooth, skin-strengthening formula works hard to fade stubborn spots for all skin types.

Replenish Your Skin Barrier

Replenish Your Skin Barrier

Feed Ad from

Blume

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.blume.com/

Domain Rating

66
This is the overall metric that matters most, as it sets
Blume
domain SEO authority.

It shows the power of
Blume
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.blume.com/
, as their domain authority is
66
, their score can be considered under average.

Here, for
https://www.blume.com/
, as their domain authority is
66
, their score can be considered average.

Here, for
https://www.blume.com/
, as their domain authority is
66
, their score can be considered pretty good! 🙌

Here, for
https://www.blume.com/
, as their domain authority is
66
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

23083
One of the most important metrics for
Blume
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
17568
) and their Domain Rating.

Total Keywords

17568
Why does this matter for
Blume
SEO strategy? 

This is the total number of keywords where 
Blume
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

178
The total number of domain who have a link to  
Blume
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

9667
What's a backlink? A link from another domain that redirect to  
Blume
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

9567

Backlinks NoFollow

3726

Backlinks Redirect

51

Backlinks Images

2122

Backlinks Frame

2

Backlinks Form

47

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Blume

Softwares and Marketing eCommerce Stack

Gorgias

Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Octane AI

Octane AI

The most powerful quiz platform for Shopify

widgets

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bold Subscriptions

Bold Subscriptions

Subscription box system for Shopify.

shop

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Carro

Carro

All in one marketing platform for eCommerce.

analytics

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Digioh

Digioh

Lead generation system with targeting.

analytics

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FullStory

FullStory

FullStory lets product and support teams understand everything about the customer experience.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

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Junip

Junip

Review based widget.

widgets

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Postscript

Postscript

SMS and MMS marketing for Shopify.

shop

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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pushowl

pushowl

Push notifications to customers even after they have left your store.

shop

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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SEO Manager

SEO Manager

SEO Manager for Shopify.

widgets

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QuadPay

QuadPay

Buy now pay later system - now owned by ZipPay.

payment

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Smile IO

Smile IO

Customer loyalty rewards incentive program widget for shops previously known as Sweet Tooth.

widgets

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Smile.io for Shopify

Smile.io for Shopify

Points, VIP reward program plugin for Shopify.

shop

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Talkable

Talkable

Talkable is a customer referral platform that is fully customizable. Previously known as Curebit.

Referral

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WisePops

WisePops

Pop up platform to help increase conversion.

widgets

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

Discover →More details →
Zipify

Zipify

Apps for eCommerce based websites.

widgets

Discover →More details →

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Related Industries

Deodorants

brands overview

Deodorants are formulated to eliminate armpit odor. They're typically alcohol-based. When applied, they turn your skin acidic, which makes it less attractive to bacteria. Deodorants also commonly contain perfume to mask odor. 

Deodorants
brands →

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

Skincare
brands →

Personal Care

brands overview

Personal Care
brands →

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