Bôhten
Marketing Strategy Breakdown

Logo of
Bôhten

Designed in Ghana, Bôhten produces handmade frames sourced from sustainable material in Africa.

An overview of
Bôhten
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Bôhten
Ecommerce Marketing Strategy

There’s a lot to learn from Bôhten ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, at the limit since it's -0,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Bôhten improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 21.43% of their emails - the main ones they use are 😎 🔥 🕶️ 🎉 🌎 👓.

On Panoramata, we gather and analyze the entire Bôhten email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Bôhten X Anthropologie // A Huge Announcement' and 'Virtual Try-on | Eyewear Shopping Simplified'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 33 on https://bohten.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Recent marketing updates

Email Marketing

Social Advertising

Bôhten
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
39.0
characters

What about

Bôhten

then?

With their average of

39

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1255.60
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Bôhten

 gets a score of

-0.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Bôhten - turns - 9 - You've - Experience - You

Emoji use in subject lines

21.43
% of subject lines have emojis

Most popular emojis

😎 - 🔥 - 🕶️ - 🎉 - 🌎 - 👓

😎 - 🔥 - 🕶️ - 🎉 - 🌎 - 👓

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!They're also using environemental/green emojis (such as ♻️, 🌳, 🌿 or 🍃) to actually showcase to their audience that they're driven by this commitment, right from the subject line.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Bôhten

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Featured Email Marketing Assets from

Bôhten

Bôhten X Anthropologie // A Huge Announcement

Bôhten X Anthropologie // A Huge Announcement

Email from

Bôhten

Virtual Try-on | Eyewear Shopping Simplified

Virtual Try-on | Eyewear Shopping Simplified

Email from

Bôhten

Bohten Memorial Day Sale - 30% off plus free tool kit!

Bohten Memorial Day Sale - 30% off plus free tool kit!

Email from

Bôhten

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Featured Ads and Paid Media Examples from

Bôhten

Bôhten
Bôhten

Feed Ad from

Bôhten

Bôhten
Bôhten

Feed Ad from

Bôhten

Bôhten
Bôhten

Feed Ad from

Bôhten

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://bohten.com/

Domain Rating

33
This is the overall metric that matters most, as it sets
Bôhten
domain SEO authority.

It shows the power of
Bôhten
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://bohten.com/
, as their domain authority is
33
, their score can be considered under average.

Here, for
https://bohten.com/
, as their domain authority is
33
, their score can be considered average.

Here, for
https://bohten.com/
, as their domain authority is
33
, their score can be considered pretty good! 🙌

Here, for
https://bohten.com/
, as their domain authority is
33
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1233
One of the most important metrics for
Bôhten
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1696
) and their Domain Rating.

Total Keywords

1696
Why does this matter for
Bôhten
SEO strategy? 

This is the total number of keywords where 
Bôhten
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

463
The total number of domain who have a link to  
Bôhten
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

2528
What's a backlink? A link from another domain that redirect to  
Bôhten
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

2523

Backlinks NoFollow

575

Backlinks Redirect

5

Backlinks Images

262

Backlinks Frame

0

Backlinks Form

0

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"Incredible benchmarks"
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, all in one"
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in 30s"
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, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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how much things I learned
on competitors"
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find the perfect example
"
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on competitors"
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"
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The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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