Bon Parfumeur Paris

Marketing Strategy Breakdown

Logo of
Bon Parfumeur Paris
An overview of
Bon Parfumeur Paris
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Lifestyle
ecommerce industry.

Bon Parfumeur Paris

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Bon Parfumeur Paris.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Bon Parfumeur Paris could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 44873% of their emails - the main ones they use are 🎄 🎁.

On Panoramata, we gather and analyze the entire Bon Parfumeur Paris email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Treat your mamas 🎁' and 'SPOTTED: new perfume diffusers at Bon Parfumeur!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 50 on https://www.bonparfumeur.com/fr. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Bon Parfumeur Paris

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
33.0
characters

What about

Bon Parfumeur Paris

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

601.52
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Bon Parfumeur Paris

 gets a score of

-2.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

continued - Made - in - France - Your - Happy

Emoji use in subject lines

8.11
% of subject lines have emojis

Most popular emojis

🎄 - 🎁

🎄 - 🎁

Fun emoji take, right? What does that mean for their digital marketing strategy? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Bon Parfumeur Paris

Featured Email Marketing Assets from

Bon Parfumeur Paris

Treat your mamas 🎁

Treat your mamas 🎁

Email from

Bon Parfumeur Paris

SPOTTED: new perfume diffusers at Bon Parfumeur!

SPOTTED: new perfume diffusers at Bon Parfumeur!

Email from

Bon Parfumeur Paris

The 102 why does it have a pink label?

The 102 why does it have a pink label?

Email from

Bon Parfumeur Paris

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Bon Parfumeur Paris

Featured Ads and Paid Media Assets from

Bon Parfumeur Paris

Bon Parfumeur Paris
Bon Parfumeur Paris

Tous nos parfums sont fabriqués en France par des parfumeurs de renom avec des matières premières exceptionnelles.Profitez de -10% sur votre premier achat !

Des parfums vraiment pas comme les autres

Des parfums vraiment pas comme les autres

Feed Ad from

Bon Parfumeur Paris

Bon Parfumeur Paris
Bon Parfumeur Paris

Recevez -10% sur votre première commande en rejoignant notre communauté. 🇫🇷 100% made in France 🌱 Des fragrances unisexes 📦 Livraison gratuite

Des parfums pas comme les autres

Des parfums pas comme les autres

Feed Ad from

Bon Parfumeur Paris

Bon Parfumeur Paris
Bon Parfumeur Paris

Vous avez essayé nos échantillons chez vous? Bénéficiez dès maintenant d'une remise de 15€ sur votre prochain flacon 30ml ou 100ml. La remise s'effectuera automatiquement à l'étape du paiement.

15€ de réduction sur votre prochain flacon

15€ de réduction sur votre prochain flacon

Feed Ad from

Bon Parfumeur Paris

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.bonparfumeur.com/fr

Domain Rating

50
This is the overall metric that matters most, as it sets
Bon Parfumeur Paris
domain SEO authority.

It shows the power of
Bon Parfumeur Paris
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.bonparfumeur.com/fr
, as their domain authority is
50
, their score can be considered under average.

Here, for
https://www.bonparfumeur.com/fr
, as their domain authority is
50
, their score can be considered average.

Here, for
https://www.bonparfumeur.com/fr
, as their domain authority is
50
, their score can be considered pretty good! 🙌

Here, for
https://www.bonparfumeur.com/fr
, as their domain authority is
50
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

4130
One of the most important metrics for
Bon Parfumeur Paris
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1000
) and their Domain Rating.

Total Keywords

1000
Why does this matter for
Bon Parfumeur Paris
SEO strategy? 

This is the total number of keywords where 
Bon Parfumeur Paris
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

55
The total number of domain who have a link to  
Bon Parfumeur Paris
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

4198
What's a backlink? A link from another domain that redirect to  
Bon Parfumeur Paris
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3596

Backlinks NoFollow

16

Backlinks Redirect

0

Backlinks Images

158

Backlinks Frame

0

Backlinks Form

544

Need more assets?
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Bon Parfumeur Paris

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

Discover →More details →
Bold Checkout

Bold Checkout

Checkout solution for high conversion rates from Bold Commerce.

shop

Discover →More details →
Bold UpSell

Bold UpSell

Product Upsell, Cross-sell & Smart Funnels from Bold Commerce.

shop

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Bold Multi-Currency

Bold Multi-Currency

Currency converter with real-time rates

shop

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Conjured Referrals

Conjured Referrals

Service enables "Refer-A-Friend" style referral programs for eCommerce sites.

widgets

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Cross Sell for Shopify

Cross Sell for Shopify

Cross-Sell allows you to hand pick the related items that you would like to show alongside each product in your store. By Keeping Shop Ltd.

shop

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Elfsight

Elfsight

Social website widget provider.

widgets

Discover →More details →
Easy Redirects by ESC

Easy Redirects by ESC

Bulk 301 Redirects & 404 Error Management for Shopify by Eastside Co.

shop

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Easy GDPR

Easy GDPR

GDPR compliant plugin by Innonic.

widgets

Discover →More details →
GemPages

GemPages

Create simple one page layouts for Shopify.

shop

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Judge Me

Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

widgets

Discover →More details →
PageFly

PageFly

eCommerce conversion rate optimization solution for Shopify.

analytics

Discover →More details →
qikify

qikify

Advanced Shopify navigation system.

shop

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →

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