Brandless

Marketing Strategy Breakdown

Logo of
Brandless
An overview of
Brandless
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

Brandless

- Ecommerce marketing strategy

Interested to gather some elements regarding Brandless ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it not good since it's -0,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Brandless could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 18.18% of their emails - the main ones they use are 🚨 🎁.

On Panoramata, we gather and analyze the entire Brandless email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Treat Yourself' and '25% Off ALL Brandless Gift Cards! 🎁'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 69 on https://brandless.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Brandless

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
32.0
characters

What about

Brandless

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

729.79
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Brandless

 gets a score of

-0.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

so - good - Super - September - Treat - Cards

Emoji use in subject lines

18.18
% of subject lines have emojis

Most popular emojis

🚨 - 🎁

🚨 - 🎁

Let's take a moment to review their emoji use. First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Brandless

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Featured Email Marketing Assets from

Brandless

Treat Yourself

Treat Yourself

Email from

Brandless

25% Off ALL Brandless Gift Cards!  🎁

25% Off ALL Brandless Gift Cards! 🎁

Email from

Brandless

Smoothies Shakes & Bakes: Healthy Powders Are Here!

Smoothies Shakes & Bakes: Healthy Powders Are Here!

Email from

Brandless

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Featured Ads and Paid Media Examples from

Brandless

Brandless
Brandless

Perfectly Smooth Mix, Every Time. Up to 55% Off! Catch These Deals While You Can!

Get 6 Free Gifts

Get 6 Free Gifts

Feed Ad from

Brandless

Brandless
Brandless

Perfectly Smooth Mix, Every Time. Get Your Brandless Pro-Blender Today!

Feed Ad from

Brandless

Brandless
Brandless

Perfectly Smooth Mix, Every Time. Up to 55% Off! Catch These Deals While You Can!

Get 6 Free Gifts

Get 6 Free Gifts

Feed Ad from

Brandless

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://brandless.com/

Domain Rating

69
This is the overall metric that matters most, as it sets
Brandless
domain SEO authority.

It shows the power of
Brandless
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://brandless.com/
, as their domain authority is
69
, their score can be considered under average.

Here, for
https://brandless.com/
, as their domain authority is
69
, their score can be considered average.

Here, for
https://brandless.com/
, as their domain authority is
69
, their score can be considered pretty good! 🙌

Here, for
https://brandless.com/
, as their domain authority is
69
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

15170
One of the most important metrics for
Brandless
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
6630
) and their Domain Rating.

Total Keywords

6630
Why does this matter for
Brandless
SEO strategy? 

This is the total number of keywords where 
Brandless
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2630
The total number of domain who have a link to  
Brandless
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

20297
What's a backlink? A link from another domain that redirect to  
Brandless
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

19875

Backlinks NoFollow

5710

Backlinks Redirect

421

Backlinks Images

1629

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

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Unbounce

Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages.

cms

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AddShoppers

Reward sharing and measure ROI with AdShopper button.

widgets

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Algolia

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Algolia's Search API makes it possible to deliver a search experience in your apps & websites.

widgets

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Contentful

Contentful

A headless CMS with an API at its core.

cms

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Customer Privacy Banner

Customer Privacy Banner

Tracking consent banner for EU customers

shop

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Dovetale

Dovetale

Influencer marketing platform for Shopify.

shop

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Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

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Drip

Drip

Drip is an ecommerce CRM that is built to help online brands by using on-site consumer behavior data to deliver personalized and scalable marketing journeys.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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FullStory

FullStory

FullStory lets product and support teams understand everything about the customer experience.

analytics

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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