Bubs Warehouse

Marketing Strategy Breakdown

Logo of
Bubs Warehouse
An overview of
Bubs Warehouse
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

Bubs Warehouse

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Bubs Warehouse, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Bubs Warehouse team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 56.52% of their emails - the main ones they use are 🎁 🚨 🤣 👪 😱 👶.

We display here a overview of Bubs Warehouse email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Winter Essentials & Best Sellers!' and '🎁 NEW Australian Brands at Bubs!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 40 on https://www.bubswarehouse.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Bubs Warehouse

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
29.0
characters

What about

Bubs Warehouse

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2639.66
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Bubs Warehouse

 gets a score of

-4.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

For - Parents - TODAY - ONLY - Have - Expiring

Emoji use in subject lines

56.52
% of subject lines have emojis

Most popular emojis

🎁 - 🚨 - 🤣 - 👪 - 😱 - 👶

🎁 - 🚨 - 🤣 - 👪 - 😱 - 👶

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Bubs Warehouse

with Panoramata

Featured Email Marketing Assets from

Bubs Warehouse

Winter Essentials & Best Sellers!

Winter Essentials & Best Sellers!

Email from

Bubs Warehouse

🎁 NEW Australian Brands at Bubs!

🎁 NEW Australian Brands at Bubs!

Email from

Bubs Warehouse

June 2022 New Arrivals

June 2022 New Arrivals

Email from

Bubs Warehouse

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Bubs Warehouse

Bubs Warehouse
Bubs Warehouse

Feed Ad from

Bubs Warehouse

Bubs Warehouse
Bubs Warehouse

Feed Ad from

Bubs Warehouse

Bubs Warehouse
Bubs Warehouse

Feed Ad from

Bubs Warehouse

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.bubswarehouse.com/

Domain Rating

40
This is the overall metric that matters most, as it sets
Bubs Warehouse
domain SEO authority.

It shows the power of
Bubs Warehouse
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.bubswarehouse.com/
, as their domain authority is
40
, their score can be considered under average.

Here, for
https://www.bubswarehouse.com/
, as their domain authority is
40
, their score can be considered average.

Here, for
https://www.bubswarehouse.com/
, as their domain authority is
40
, their score can be considered pretty good! 🙌

Here, for
https://www.bubswarehouse.com/
, as their domain authority is
40
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

3783
One of the most important metrics for
Bubs Warehouse
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
5912
) and their Domain Rating.

Total Keywords

5912
Why does this matter for
Bubs Warehouse
SEO strategy? 

This is the total number of keywords where 
Bubs Warehouse
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

599
The total number of domain who have a link to  
Bubs Warehouse
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

3037
What's a backlink? A link from another domain that redirect to  
Bubs Warehouse
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3037

Backlinks NoFollow

1285

Backlinks Redirect

0

Backlinks Images

574

Backlinks Frame

0

Backlinks Form

0

Happening right now: 
Benchmark and track your competitors automatically

Upcoming Learning Session - Online Webinar

Tune in to find our how to automatically benchmark monitor your competitors' marketing strategy (or any inspirational
brand) & get endless marketing inspiration.

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

Discover →More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

Discover →More details →
Beeketing for Shopify

Beeketing for Shopify

Salespop / Countdown Cart and Facebook Chat functionality for Shopify from Beeketing.

shop

Discover →More details →
Elfsight

Elfsight

Social website widget provider.

widgets

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Hextom

Hextom

Shopify plugin experts.

shop

Discover →More details →
Instant Search Plus

Instant Search Plus

Search system for eCommerce sites by Fast Simon.

widgets

Discover →More details →
Infinite Options by ShopPad

Infinite Options by ShopPad

Create unlimited product options for any product configurations.

shop

Discover →More details →
Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

Discover →More details →
LimeSpot

LimeSpot

Website personalization service for eCommerce.

analytics

Discover →More details →

Discover the best way to track brands (like

Bubs Warehouse

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book a Demo

with Mehdi, our founder

★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Prada - French

Fashion

More details →

Zazzle

Accessories

More details →

Timbuk2

Accessories

More details →

Goulet Pens

Accessories

More details →

Ayla and Co

Accessories

More details →

Paul Smith

Fashion

More details →

Related Insights

Why DTC Brands Fail? 

We’ve seen it all - but we wanted in this article to lay down a few reasons we often notice. If you are wondering why DTC brands fail, there are often solid reasons for it. 

Marketing
Why DTC Brands Fail? 

A Step-By-Step Guide to Building Your Marketing Calendar from Scratch

Are you an e-commerce marketer feeling overwhelmed by the chaos of planning and executing your marketing strategies? Fear not because there's a solution that can revolutionize the way you work. In this comprehensive guide, we'll walk you through the step-by-step process of creating a marketing calendar. 

Marketing
A Step-By-Step Guide to Building Your Marketing Calendar from Scratch

5 Best Tools For Ecommerce Competitor Analysis

Good brands work hard to get their creative juices flowing and to get campaigns out. Smart eCommerce brands cut the “learning curve” by directly learning from their competitors. Competitor tracking is essential for any eCommerce brand’s success.

Marketing
5 Best Tools For Ecommerce Competitor Analysis

Related Industries

Baby

brands overview

Baby
brands →

Accessories

brands overview

Accessories
brands →

Ready to dive in?
Get started today.