China Eastern Airlines

Marketing Strategy Breakdown

Logo of
China Eastern Airlines
An overview of
China Eastern Airlines
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Lifestyle
ecommerce industry.

China Eastern Airlines

- Ecommerce marketing strategy

Interested to gather some elements regarding China Eastern Airlines ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 10 characters, they're doing good - they even have room to add some characters and their open rate will remain good!

We display here a overview of China Eastern Airlines email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, one of them was '东方万里行验证码确认'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 79 on https://us.ceair.com/en/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

China Eastern Airlines

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
10.0
characters

What about

China Eastern Airlines

then?

With their average of

10

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

13.01
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

China Eastern Airlines

 gets a score of

-3.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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China Eastern Airlines

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Featured Email Marketing Assets from

China Eastern Airlines

东方万里行验证码确认

东方万里行验证码确认

Email from

China Eastern Airlines

Email from

China Eastern Airlines

Email from

China Eastern Airlines

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Featured Ads and Paid Media Examples from

China Eastern Airlines

China Eastern Airlines
China Eastern Airlines

Feed Ad from

China Eastern Airlines

China Eastern Airlines
China Eastern Airlines

China Eastern Airlines

China Eastern Airlines

Feed Ad from

China Eastern Airlines

China Eastern Airlines
China Eastern Airlines

China Eastern Airlines

China Eastern Airlines

Feed Ad from

China Eastern Airlines

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://us.ceair.com/en/

Domain Rating

79
This is the overall metric that matters most, as it sets
China Eastern Airlines
domain SEO authority.

It shows the power of
China Eastern Airlines
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://us.ceair.com/en/
, as their domain authority is
79
, their score can be considered under average.

Here, for
https://us.ceair.com/en/
, as their domain authority is
79
, their score can be considered average.

Here, for
https://us.ceair.com/en/
, as their domain authority is
79
, their score can be considered pretty good! 🙌

Here, for
https://us.ceair.com/en/
, as their domain authority is
79
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

9314
One of the most important metrics for
China Eastern Airlines
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2476
) and their Domain Rating.

Total Keywords

2476
Why does this matter for
China Eastern Airlines
SEO strategy? 

This is the total number of keywords where 
China Eastern Airlines
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
China Eastern Airlines
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

33389
What's a backlink? A link from another domain that redirect to  
China Eastern Airlines
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

33387

Backlinks NoFollow

22838

Backlinks Redirect

2

Backlinks Images

1011

Backlinks Frame

0

Backlinks Form

0

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