Monitoring Website Traffic Organic SEO data and Email Marketing Data for Scuf, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Scuf could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
We display here a overview of Scuf email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Confirm Your Subscription' and 'It looks like you left something behind'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 70 on https://scufgaming.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
Scuf
then?
With their average of
31
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Scuf
gets a score of
-1.9
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Have - Items - in - Your - It - to
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Confirm Your Subscription
Email from
Scuf
It looks like you left something behind
Email from
Scuf
Your cart is about to expire.
Email from
Scuf
Feed Ad from
Scuf
Feed Ad from
Scuf
Feed Ad from
Scuf
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
WordPress
WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.
cms
More details →Yahoo Small Business
Yahoo advertising network and search engine marketing solutions.
ads
More details →Twitter Analytics
A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.
analytics
More details →Twitter Website Universal Tag
A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.
analytics
More details →
Twitter Ads
Twitter advertising includes conversion tracking and re-marketing tools.
ads
More details →
The Trade Desk
Data-driven marketing suite that offers marketers a single place to buy all forms of online media.
ads
More details →
Sendgrid
SendGrid's cloud-based email infrastructure provides businesses with email delivery management.
mx
More details →
Rapleaf
Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.
analytics
More details →
mParticle
Add new partners without code changes or waiting for app store approval.
analytics
More details →
Mouseflow
Mouseflow records videos of your site visitors and generates heatmaps highlighting areas users are clicking, scrolling and ignoring.
analytics
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
The industry your business operates in is constantly evolving, changing, and growing. From product development to the stories you share; from evolving customer preferences to customer choices that change faster than you can read this.
Learn how to conduct an effective SWOT analysis for your business with this guide (plus download templates you can use right away).
Email newsletters have a place in your overall email marketing strategy. This is what good email newsletters help you achieve:
![How to Write Good Email Ecommerce Newsletters [5 Tips]](https://cdn.prod.website-files.com/60d08d8f7ed64b84fb3552cd/6369521adcc08ef9b78a0e65_kmkmmk.jpg)
