Scuf

Marketing Strategy Breakdown

Logo of
Scuf
An overview of
Scuf
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Lifestyle
ecommerce industry.

Scuf

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Scuf, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Scuf could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

We display here a overview of Scuf email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Confirm Your Subscription' and 'It looks like you left something behind'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 70 on https://scufgaming.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Scuf

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
31.0
characters

What about

Scuf

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1026.84
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Scuf

 gets a score of

-1.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Have - Items - in - Your - It - to

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Scuf

Featured Email Marketing Assets from

Scuf

Confirm Your Subscription

Confirm Your Subscription

Email from

Scuf

It looks like you left something behind

It looks like you left something behind

Email from

Scuf

Your cart is about to expire.

Your cart is about to expire.

Email from

Scuf

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Scuf

Featured Ads and Paid Media Assets from

Scuf

Scuf
Scuf

Feed Ad from

Scuf

Scuf
Scuf

Feed Ad from

Scuf

Scuf
Scuf

Feed Ad from

Scuf

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://scufgaming.com/

Domain Rating

70
This is the overall metric that matters most, as it sets
Scuf
domain SEO authority.

It shows the power of
Scuf
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://scufgaming.com/
, as their domain authority is
70
, their score can be considered under average.

Here, for
https://scufgaming.com/
, as their domain authority is
70
, their score can be considered average.

Here, for
https://scufgaming.com/
, as their domain authority is
70
, their score can be considered pretty good! 🙌

Here, for
https://scufgaming.com/
, as their domain authority is
70
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

894728
One of the most important metrics for
Scuf
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
125793
) and their Domain Rating.

Total Keywords

125793
Why does this matter for
Scuf
SEO strategy? 

This is the total number of keywords where 
Scuf
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

7137
The total number of domain who have a link to  
Scuf
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

235625
What's a backlink? A link from another domain that redirect to  
Scuf
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

233606

Backlinks NoFollow

56219

Backlinks Redirect

1985

Backlinks Images

130871

Backlinks Frame

0

Backlinks Form

17

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Scuf

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Affirm

Affirm

Monthly payment option for purchases.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Braintree

Braintree

Braintree is the easiest way to accept payments online and on a mobile app. Owned by PayPal.

payment

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Magento 2 Enterprise

Magento 2 Enterprise

Enterprise version of Magento 2.

shop

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Magento 2

Magento 2

Magento ecommerce solution version 2 rewrite.

shop

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Magento

Magento

Hosted and self hosted eCommerce CMS system. Owned by Adobe.

shop

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Magento Enterprise

Magento Enterprise

Magento Enterprise Edition is a eCommerce platform that can scale to support the largest of online stores. Owned by Adobe.

shop

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Mouseflow

Mouseflow

Mouseflow records videos of your site visitors and generates heatmaps highlighting areas users are clicking, scrolling and ignoring.

analytics

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mParticle

mParticle

Add new partners without code changes or waiting for app store approval.

analytics

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Pubmatic

Pubmatic

PubMatic Enables Ad Optimization Across Every Ad Network

ads

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Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

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Rubicon Project

Rubicon Project

Advertising optimization service.

ads

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Sendgrid

Sendgrid

SendGrid's cloud-based email infrastructure provides businesses with email delivery management.

mx

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The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

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Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

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Twitter Website Universal Tag

Twitter Website Universal Tag

A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.

analytics

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Twitter Analytics

Twitter Analytics

A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.

analytics

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Vimeo CDN

Vimeo CDN

This page uses content from the Vimeo CDN.

cdn

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WooCommerce

WooCommerce

Transforms your WordPress website into an online store.

shop

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Yahoo Small Business

Yahoo Small Business

Yahoo advertising network and search engine marketing solutions.

ads

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WordPress

WordPress

WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

cms

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YouTube

YouTube

Embedded videos from YouTube.

media

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Zendesk

Zendesk

Organize, prioritize and engage with others on support requests.

mx

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Zopim

Zopim

Provide live customer help instantaneously. Now known as Zendesk Chat.

widgets

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