Clinique

Marketing Strategy Breakdown

Logo of
Clinique
An overview of
Clinique
Marketing Strategy data - their Email Marketing Strategy (some of their
Email aptitude
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Clinique

- Ecommerce marketing strategy

You can access here some of the data we collect on Clinique ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,5 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 42 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Email aptitude .

Fun fact - they're using emojis in 38.02% of their emails - the main ones they use are ⏰ 💋 🌟 ❤️ 💦 ✨.

On Panoramata, we gather and analyze the entire Clinique email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Ahhhh 💦 Instant summer skin refreshers.' and 'Want more out of your Summer Gift? Add this…'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 75 on https://www.clinique.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Clinique

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
42.0
characters

What about

Clinique

then?

With their average of

42

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1335.08
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Clinique

 gets a score of

-2.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Email aptitude

Most common words

GO - 30% - off - select - Last - with

Emoji use in subject lines

38.02
% of subject lines have emojis

Most popular emojis

⏰ - 💋 - 🌟 - ❤️ - 💦 - ✨

⏰ - 💋 - 🌟 - ❤️ - 💦 - ✨

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Clinique

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Featured Email Marketing Assets from

Clinique

Ahhhh 💦 Instant summer skin refreshers.

Ahhhh 💦 Instant summer skin refreshers.

Email from

Clinique

Want more out of your Summer Gift? Add this…

Want more out of your Summer Gift? Add this…

Email from

Clinique

😍 Good news just arrived.

😍 Good news just arrived.

Email from

Clinique

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Featured Ads and Paid Media Examples from

Clinique

Clinique
Clinique

Feed Ad from

Clinique

Clinique
Clinique

We make skin happy here. Free shipping and free returns on all orders.

Free shipping on all orders.

Free shipping on all orders.

Feed Ad from

Clinique

Clinique
Clinique

Clinique

Clinique

Feed Ad from

Clinique

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.clinique.com/

Domain Rating

75
This is the overall metric that matters most, as it sets
Clinique
domain SEO authority.

It shows the power of
Clinique
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.clinique.com/
, as their domain authority is
75
, their score can be considered under average.

Here, for
https://www.clinique.com/
, as their domain authority is
75
, their score can be considered average.

Here, for
https://www.clinique.com/
, as their domain authority is
75
, their score can be considered pretty good! 🙌

Here, for
https://www.clinique.com/
, as their domain authority is
75
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

719029
One of the most important metrics for
Clinique
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
124091
) and their Domain Rating.

Total Keywords

124091
Why does this matter for
Clinique
SEO strategy? 

This is the total number of keywords where 
Clinique
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

13941
The total number of domain who have a link to  
Clinique
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

6295
What's a backlink? A link from another domain that redirect to  
Clinique
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

6297

Backlinks NoFollow

1102

Backlinks Redirect

1

Backlinks Images

1188

Backlinks Frame

0

Backlinks Form

0

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