Color Wow

Marketing Strategy Breakdown

Logo of
Color Wow
An overview of
Color Wow
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Color Wow

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Color Wow ecommerce marketing strategy - and from other brands from the Personal Care industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Color Wow could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 55.75% of their emails - the main ones they use are ⏰ ✨ 🙌 🤯 😳 ♀️.

We display here a overview of Color Wow email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '🤯 This transformation is jaw dropping' and 'So. Much. ✨NEW!✨'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 60 on https://www.colorwowhair.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Color Wow

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Color Wow

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2112.35
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Color Wow

 gets a score of

-2.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

slam - gifts - for - everyone - Is - is

Emoji use in subject lines

55.75
% of subject lines have emojis

Most popular emojis

⏰ - ✨ - 🙌 - 🤯 - 😳 - ♀️

⏰ - ✨ - 🙌 - 🤯 - 😳 - ♀️

Fun emoji take, right? What does that mean for their digital marketing strategy? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Color Wow

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Featured Email Marketing Assets from

Color Wow

🤯 This transformation is jaw dropping

🤯 This transformation is jaw dropping

Email from

Color Wow

So. Much. ✨NEW!✨

So. Much. ✨NEW!✨

Email from

Color Wow

💦 Is your hair parched and thirsty?

💦 Is your hair parched and thirsty?

Email from

Color Wow

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Featured Ads and Paid Media Examples from

Color Wow

Color Wow
Color Wow

Feed Ad from

Color Wow

Color Wow
Color Wow

Feed Ad from

Color Wow

Color Wow
Color Wow

Feed Ad from

Color Wow

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.colorwowhair.com/

Domain Rating

60
This is the overall metric that matters most, as it sets
Color Wow
domain SEO authority.

It shows the power of
Color Wow
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.colorwowhair.com/
, as their domain authority is
60
, their score can be considered under average.

Here, for
https://www.colorwowhair.com/
, as their domain authority is
60
, their score can be considered average.

Here, for
https://www.colorwowhair.com/
, as their domain authority is
60
, their score can be considered pretty good! 🙌

Here, for
https://www.colorwowhair.com/
, as their domain authority is
60
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

124
One of the most important metrics for
Color Wow
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
526
) and their Domain Rating.

Total Keywords

526
Why does this matter for
Color Wow
SEO strategy? 

This is the total number of keywords where 
Color Wow
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3362
The total number of domain who have a link to  
Color Wow
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

21546
What's a backlink? A link from another domain that redirect to  
Color Wow
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

21354

Backlinks NoFollow

10627

Backlinks Redirect

47

Backlinks Images

7573

Backlinks Frame

0

Backlinks Form

138

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

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Facebook Pixel

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Impact

A marketing technology company, working to help brands grow by optimizing their paid marketing and media spend. Providing native integration of solutions in ad fraud prevention, marketing intelligence and partner marketing.

ads

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Magento 2

Magento ecommerce solution version 2 rewrite.

shop

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Magento

Hosted and self hosted eCommerce CMS system. Owned by Adobe.

shop

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

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, all in one"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
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awesome ideas
in 5'"
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what my competitors are doing
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Related Industries

Haircare

brands overview

Hair care products are a big business for men and women. Products include coloring, shampoos, conditioners, oils, sheens, gels, relaxant products, and curling products. Women are the primary consumers of hair care products. Retailers include beauty supply shops and hair salons. The Haircare industry's growth is attributed to the demand for more naturally derived ingredients coupled with technologically advanced hair care products. 

Haircare
brands →

Personal Care

brands overview

Personal Care
brands →

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