Corpus

Marketing Strategy Breakdown

Logo of
Corpus
An overview of
Corpus
Marketing Strategy data - their Email Marketing Strategy (some of their
Retention science
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Corpus

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Corpus.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -0,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Corpus team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Retention science .

Fun fact - they're using emojis in 1.41% of their emails - the main ones they use are 🌿.

We display here a overview of Corpus email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'How our fragrances are built' and 'Good Chemistry'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 46 on https://corpusnaturals.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Corpus

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
29.0
characters

What about

Corpus

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1647.51
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Corpus

 gets a score of

-0.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Retention science

Most common words

Resolute - Paradise - Stick - Green - NEW: - Everyone's

Emoji use in subject lines

1.41
% of subject lines have emojis

Most popular emojis

🌿

🌿

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? Looking at their emoji usage, they're also using emojis for their environnemental pledge, showing their value right from the subject line, so the audience doesn't even have to open the email to actually understand what value they're pledging.They don't use that much emojis that are widely used by other brands, which is a good thing!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Corpus

Featured Email Marketing Assets from

Corpus

How our fragrances are built

How our fragrances are built

Email from

Corpus

Good Chemistry

Good Chemistry

Email from

Corpus

CORPUS is fundamentally different...

CORPUS is fundamentally different...

Email from

Corpus

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Corpus

Featured Ads and Paid Media Assets from

Corpus

Corpus
Corpus

Feed Ad from

Corpus

Corpus
Corpus

Feed Ad from

Corpus

Corpus
Corpus

Feed Ad from

Corpus

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://corpusnaturals.com/

Domain Rating

46
This is the overall metric that matters most, as it sets
Corpus
domain SEO authority.

It shows the power of
Corpus
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://corpusnaturals.com/
, as their domain authority is
46
, their score can be considered under average.

Here, for
https://corpusnaturals.com/
, as their domain authority is
46
, their score can be considered average.

Here, for
https://corpusnaturals.com/
, as their domain authority is
46
, their score can be considered pretty good! 🙌

Here, for
https://corpusnaturals.com/
, as their domain authority is
46
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2693
One of the most important metrics for
Corpus
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1747
) and their Domain Rating.

Total Keywords

1747
Why does this matter for
Corpus
SEO strategy? 

This is the total number of keywords where 
Corpus
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

743
The total number of domain who have a link to  
Corpus
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

3791
What's a backlink? A link from another domain that redirect to  
Corpus
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3751

Backlinks NoFollow

1793

Backlinks Redirect

40

Backlinks Images

924

Backlinks Frame

0

Backlinks Form

0

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Corpus

Softwares and Marketing eCommerce Stack

accessiBe

accessiBe

Website accessibility monitoring and auditing platform.

analytics

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AWIN

AWIN

Affiliate tracking application.

ads

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Carro

Carro

All in one marketing platform for eCommerce.

analytics

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Digioh

Digioh

Lead generation system with targeting.

analytics

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Impact

Impact

A marketing technology company, working to help brands grow by optimizing their paid marketing and media spend. Providing native integration of solutions in ad fraud prevention, marketing intelligence and partner marketing.

ads

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Microdata for Google Shopping

Microdata for Google Shopping

Microdata for adding products to Google Shopping.

widgets

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Privy for Shopify

Privy for Shopify

Free email popups with exit intent for Shopify.

shop

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Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

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Retention Science

Retention Science

ReSci help companies maximize customer lifetime value and retention using predictive technology.

analytics

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Sendgrid

Sendgrid

SendGrid's cloud-based email infrastructure provides businesses with email delivery management.

mx

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Smile IO

Smile IO

Customer loyalty rewards incentive program widget for shops previously known as Sweet Tooth.

widgets

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Smile.io for Shopify

Smile.io for Shopify

Points, VIP reward program plugin for Shopify.

shop

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Taboola

Taboola

Personalized recommendations technology.

ads

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Vimeo CDN

Vimeo CDN

This page uses content from the Vimeo CDN.

cdn

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Vimeo

Vimeo

Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.

media

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