Dippin Daisy's

Marketing Strategy Breakdown

Logo of
Dippin Daisy's
An overview of
Dippin Daisy's
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Dippin Daisy's

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Dippin Daisy's ecommerce marketing strategy - and from other brands from the Fashion industry.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Dippin Daisy's could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 75.36% of their emails - the main ones they use are ✨ 🏴 🔥 🎁 🦋 🌸.

We display here a overview of Dippin Daisy's email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were '⚠️LAST CALL!⚠️ Ends tonight! 🛍️' and '✨NEW TO SALE ✨'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 41 on https://www.dippindaisys.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Dippin Daisy's

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
33.0
characters

What about

Dippin Daisy's

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2085.75
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Dippin Daisy's

 gets a score of

-1.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

hats - sunnies - hair - clips - ur - chillin

Emoji use in subject lines

75.36
% of subject lines have emojis

Most popular emojis

✨ - 🏴 - 🔥 - 🎁 - 🦋 - 🌸

✨ - 🏴 - 🔥 - 🎁 - 🦋 - 🌸

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategy

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Dippin Daisy's

Featured Email Marketing Assets from

Dippin Daisy's

⚠️LAST CALL!⚠️ Ends tonight! 🛍️

⚠️LAST CALL!⚠️ Ends tonight! 🛍️

Email from

Dippin Daisy's

✨NEW TO SALE ✨

✨NEW TO SALE ✨

Email from

Dippin Daisy's

Calling all kiwi kuties 🥝

Calling all kiwi kuties 🥝

Email from

Dippin Daisy's

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Dippin Daisy's

Featured Ads and Paid Media Assets from

Dippin Daisy's

Dippin Daisy's
Dippin Daisy's

Feed Ad from

Dippin Daisy's

Dippin Daisy's
Dippin Daisy's

Feed Ad from

Dippin Daisy's

Dippin Daisy's
Dippin Daisy's

Feed Ad from

Dippin Daisy's

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.dippindaisys.com/

Domain Rating

41
This is the overall metric that matters most, as it sets
Dippin Daisy's
domain SEO authority.

It shows the power of
Dippin Daisy's
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.dippindaisys.com/
, as their domain authority is
41
, their score can be considered under average.

Here, for
https://www.dippindaisys.com/
, as their domain authority is
41
, their score can be considered average.

Here, for
https://www.dippindaisys.com/
, as their domain authority is
41
, their score can be considered pretty good! 🙌

Here, for
https://www.dippindaisys.com/
, as their domain authority is
41
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

22423
One of the most important metrics for
Dippin Daisy's
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3254
) and their Domain Rating.

Total Keywords

3254
Why does this matter for
Dippin Daisy's
SEO strategy? 

This is the total number of keywords where 
Dippin Daisy's
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

544
The total number of domain who have a link to  
Dippin Daisy's
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

4303
What's a backlink? A link from another domain that redirect to  
Dippin Daisy's
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

4132

Backlinks NoFollow

3140

Backlinks Redirect

164

Backlinks Images

2022

Backlinks Frame

0

Backlinks Form

7

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Dippin Daisy's

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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AWIN

AWIN

Affiliate tracking application.

ads

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Customer Privacy Banner

Customer Privacy Banner

Tracking consent banner for EU customers

shop

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hextom

Hextom

Shopify plugin experts.

shop

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HulkApps FormBuilder

HulkApps FormBuilder

Tool for creating contact forms in Shopify.

shop

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HulkApps Volume Discount

HulkApps Volume Discount

Volumne discount plugin for Shopify.

shop

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HulkApps Infinite Product Options

HulkApps Infinite Product Options

Unlimited Custom Options for Products .

shop

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HulkApps

HulkApps

Shopify apps builder.

shop

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Kiwi Sizing

Kiwi Sizing

Clothes size recommendation system.

widgets

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Lucky Orange

Lucky Orange

Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.

analytics

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Order Limits by MinMAxify

Order Limits by MinMAxify

Minimum/Maximum limits on Shopify products.

shop

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Persistent Cart

Persistent Cart

Increases customer retention by making sure customers never lose their shopping carts.

shop

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Searchanise

Searchanise

eCommerce search system.

widgets

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Searchanise for Shopify

Searchanise for Shopify

Smart & Instant Search for Shopify.

shop

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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SkimLinks

SkimLinks

A content-to-commerce platform for publishers to attempt to monetize their content through automatic affiliation of product links, and sharing the resulting shopping-intent data with marketers.

ads

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

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Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

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TikTok

TikTok

TikTok videos mentions.

media

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TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

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Twitter Platform

Twitter Platform

The page embeds the Twitter platform in one method or another.

javascript

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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Related Industries

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brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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