Selfridges

Marketing Strategy Breakdown

Logo of
Selfridges
An overview of
Selfridges
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Selfridges

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Selfridges ecommerce marketing strategy - and from other brands from the Fashion industry.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -4,3 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Selfridges improve their open rate, especially on mobile devices.

We display here a overview of Selfridges email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Welcome to Selfridges' and 'Express yourself with this season's womenswear'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 81 on https://www.selfridges.com/US/en/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Selfridges

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
37.0
characters

What about

Selfridges

then?

With their average of

37

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1108.42
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Selfridges

 gets a score of

-4.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

whole - year? - Welcome - to - Dresses - Fancy

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Selfridges

Featured Email Marketing Assets from

Selfridges

Welcome to Selfridges

Welcome to Selfridges

Email from

Selfridges

Express yourself with this season's womenswear

Express yourself with this season's womenswear

Email from

Selfridges

Fancy unlimited complimentary deliveries for a whole year?

Fancy unlimited complimentary deliveries for a whole year?

Email from

Selfridges

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Selfridges

Featured Ads and Paid Media Assets from

Selfridges

Selfridges
Selfridges

Feed Ad from

Selfridges

Selfridges
Selfridges

Feed Ad from

Selfridges

Selfridges
Selfridges

Feed Ad from

Selfridges

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.selfridges.com/US/en/

Domain Rating

81
This is the overall metric that matters most, as it sets
Selfridges
domain SEO authority.

It shows the power of
Selfridges
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.selfridges.com/US/en/
, as their domain authority is
81
, their score can be considered under average.

Here, for
https://www.selfridges.com/US/en/
, as their domain authority is
81
, their score can be considered average.

Here, for
https://www.selfridges.com/US/en/
, as their domain authority is
81
, their score can be considered pretty good! 🙌

Here, for
https://www.selfridges.com/US/en/
, as their domain authority is
81
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

262321
One of the most important metrics for
Selfridges
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
167935
) and their Domain Rating.

Total Keywords

167935
Why does this matter for
Selfridges
SEO strategy? 

This is the total number of keywords where 
Selfridges
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Selfridges
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Selfridges
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Selfridges

Softwares and Marketing eCommerce Stack

AWIN

AWIN

Affiliate tracking application.

ads

Discover →More details →
CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Sendgrid

Sendgrid

SendGrid's cloud-based email infrastructure provides businesses with email delivery management.

mx

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

Discover →More details →
Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

Discover →More details →
Twitter Platform

Twitter Platform

The page embeds the Twitter platform in one method or another.

javascript

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Twitter Analytics

Twitter Analytics

A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.

analytics

Discover →More details →
YouTube

YouTube

Embedded videos from YouTube.

media

Discover →More details →

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Related Industries

Shoes

brands overview

The shoe industry (sometimes called the footwear industry) is the entire apparatus involved in designing, producing, and selling shoes. Shoes are always in demand anytime of the year hence everybody needs a good pair of shoes. This makes it a very lucrative business.

Shoes
brands →

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

Clothes
brands →

Bags

brands overview

The bag industry has always been a trending market in the fashion industry.  Bags have become an important accessory and are often used as completion pieces for a woman’s wardrobe. They promote growth in the fashion industry, and designers are including handbags in their collections more often to increase revenue.

Bags
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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