Dunelm

Marketing Strategy Breakdown

Logo of
Dunelm
An overview of
Dunelm
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Dunelm

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Dunelm ecommerce marketing strategy - and from other brands from the Home industry.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -9,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! Dunelm could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

Fun fact - they're using emojis in 36.17% of their emails - the main ones they use are ☀️ 🚨 💸 👑 💖 ✨.

On Panoramata, we gather and analyze the entire Dunelm email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Last-minute party prep (for under £30!)' and 'Up to 50% off beautiful bedrooms'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 73 on https://www.dunelm.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Dunelm

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
35.0
characters

What about

Dunelm

then?

With their average of

35

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1692.44
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-9.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Dunelm

 gets a score of

-9.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

you - don't - want - to - Exclusive: - Everything

Emoji use in subject lines

36.17
% of subject lines have emojis

Most popular emojis

☀️ - 🚨 - 💸 - 👑 - 💖 - ✨

☀️ - 🚨 - 💸 - 👑 - 💖 - ✨

Let's take a moment to review their emoji use. They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Dunelm

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Featured Email Marketing Assets from

Dunelm

Last-minute party prep (for under £30!)

Last-minute party prep (for under £30!)

Email from

Dunelm

Up to 50% off beautiful bedrooms

Up to 50% off beautiful bedrooms

Email from

Dunelm

We're serving up sweet Sale buys

We're serving up sweet Sale buys

Email from

Dunelm

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Featured Ads and Paid Media Examples from

Dunelm

Dunelm
Dunelm

Feed Ad from

Dunelm

Dunelm
Dunelm

Feed Ad from

Dunelm

Dunelm
Dunelm

Feed Ad from

Dunelm

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.dunelm.com/

Domain Rating

73
This is the overall metric that matters most, as it sets
Dunelm
domain SEO authority.

It shows the power of
Dunelm
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.dunelm.com/
, as their domain authority is
73
, their score can be considered under average.

Here, for
https://www.dunelm.com/
, as their domain authority is
73
, their score can be considered average.

Here, for
https://www.dunelm.com/
, as their domain authority is
73
, their score can be considered pretty good! 🙌

Here, for
https://www.dunelm.com/
, as their domain authority is
73
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

9205857
One of the most important metrics for
Dunelm
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
962851
) and their Domain Rating.

Total Keywords

962851
Why does this matter for
Dunelm
SEO strategy? 

This is the total number of keywords where 
Dunelm
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Dunelm
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

234584
What's a backlink? A link from another domain that redirect to  
Dunelm
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

231268

Backlinks NoFollow

90541

Backlinks Redirect

2538

Backlinks Images

39457

Backlinks Frame

22

Backlinks Form

651

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