Coop

Marketing Strategy Breakdown

Logo of
Coop
An overview of
Coop
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Coop

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Coop.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, just average since it's -0,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Coop team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 29.46% of their emails - the main ones they use are 💤 🚨 😴 ☁️ ✨ 🥵.

We display here a overview of Coop email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'How's Your Sleep Posture?' and 'Sleepy and Expecting? We've Got You.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 48 on https://coophomegoods.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Coop

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
26.0
characters

What about

Coop

then?

With their average of

26

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2427.71
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Coop

 gets a score of

-0.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

(pets) - lives - A - mattress - Crick - Last

Emoji use in subject lines

29.46
% of subject lines have emojis

Most popular emojis

💤 - 🚨 - 😴 - ☁️ - ✨ - 🥵

💤 - 🚨 - 😴 - ☁️ - ✨ - 🥵

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Coop

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Featured Email Marketing Assets from

Coop

How's Your Sleep Posture?

How's Your Sleep Posture?

Email from

Coop

Sleepy and Expecting? We've Got You.

Sleepy and Expecting? We've Got You.

Email from

Coop

⏰15% Off: Sleep Now or Never

⏰15% Off: Sleep Now or Never

Email from

Coop

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Featured Ads and Paid Media Examples from

Coop

Coop
Coop

Say hello to the world's most ❤️ loved pillow. With Coop, you can customize your pillow to achieve your ideal loft and density for deep sleep and energized mornings.

Original Pillow (2 Pack) Set

Original Pillow (2 Pack) Set

Feed Ad from

Coop

Coop
Coop

"Best pillow ever! - This pillow has changed my sleeping experience. I have gone from using multiple pillows to one — the coop original. I usually sleep on my side but I sometimes sleep on my back. The pillow is great either way. I bought it after ordering the toddler pillow for our 3 year old. He used to throw his old toddler pillow off the bed. He uses the coop pillow every night and loves it." - Susan M. (Verified Buyer)

Sleep Better Nights with Coop

Sleep Better Nights with Coop

Feed Ad from

Coop

Coop
Coop

Say hello to the world's most ❤️ loved pillow. With Coop, you can customize your pillow to achieve your ideal loft and density for deep sleep and energized mornings.

Ultra-Tech Pillow Protector

Ultra-Tech Pillow Protector

Feed Ad from

Coop

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://coophomegoods.com/

Domain Rating

48
This is the overall metric that matters most, as it sets
Coop
domain SEO authority.

It shows the power of
Coop
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://coophomegoods.com/
, as their domain authority is
48
, their score can be considered under average.

Here, for
https://coophomegoods.com/
, as their domain authority is
48
, their score can be considered average.

Here, for
https://coophomegoods.com/
, as their domain authority is
48
, their score can be considered pretty good! 🙌

Here, for
https://coophomegoods.com/
, as their domain authority is
48
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

19154
One of the most important metrics for
Coop
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
8339
) and their Domain Rating.

Total Keywords

8339
Why does this matter for
Coop
SEO strategy? 

This is the total number of keywords where 
Coop
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1144
The total number of domain who have a link to  
Coop
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

19599
What's a backlink? A link from another domain that redirect to  
Coop
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

19571

Backlinks NoFollow

7564

Backlinks Redirect

26

Backlinks Images

1971

Backlinks Frame

0

Backlinks Form

0

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Apple Pay

The website accepts payments with Apple Pay.

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widgets

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