Coop

Marketing Strategy Breakdown

Logo of
Coop
An overview of
Coop
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Coop

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Coop.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, just average since it's -0,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Coop team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 29.46% of their emails - the main ones they use are 💤 🚨 😴 ☁️ ✨ 🥵.

We display here a overview of Coop email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'How's Your Sleep Posture?' and 'Sleepy and Expecting? We've Got You.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 48 on https://coophomegoods.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Coop

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
26.0
characters

What about

Coop

then?

With their average of

26

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2427.71
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Coop

 gets a score of

-0.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

(pets) - lives - A - mattress - Crick - Last

Emoji use in subject lines

29.46
% of subject lines have emojis

Most popular emojis

💤 - 🚨 - 😴 - ☁️ - ✨ - 🥵

💤 - 🚨 - 😴 - ☁️ - ✨ - 🥵

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Coop

Featured Email Marketing Assets from

Coop

How's Your Sleep Posture?

How's Your Sleep Posture?

Email from

Coop

Sleepy and Expecting? We've Got You.

Sleepy and Expecting? We've Got You.

Email from

Coop

⏰15% Off: Sleep Now or Never

⏰15% Off: Sleep Now or Never

Email from

Coop

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Coop

Featured Ads and Paid Media Assets from

Coop

Coop
Coop

Say hello to the world's most ❤️ loved pillow. With Coop, you can customize your pillow to achieve your ideal loft and density for deep sleep and energized mornings.

Original Pillow (2 Pack) Set

Original Pillow (2 Pack) Set

Feed Ad from

Coop

Coop
Coop

"Best pillow ever! - This pillow has changed my sleeping experience. I have gone from using multiple pillows to one — the coop original. I usually sleep on my side but I sometimes sleep on my back. The pillow is great either way. I bought it after ordering the toddler pillow for our 3 year old. He used to throw his old toddler pillow off the bed. He uses the coop pillow every night and loves it." - Susan M. (Verified Buyer)

Sleep Better Nights with Coop

Sleep Better Nights with Coop

Feed Ad from

Coop

Coop
Coop

Say hello to the world's most ❤️ loved pillow. With Coop, you can customize your pillow to achieve your ideal loft and density for deep sleep and energized mornings.

Ultra-Tech Pillow Protector

Ultra-Tech Pillow Protector

Feed Ad from

Coop

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://coophomegoods.com/

Domain Rating

48
This is the overall metric that matters most, as it sets
Coop
domain SEO authority.

It shows the power of
Coop
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://coophomegoods.com/
, as their domain authority is
48
, their score can be considered under average.

Here, for
https://coophomegoods.com/
, as their domain authority is
48
, their score can be considered average.

Here, for
https://coophomegoods.com/
, as their domain authority is
48
, their score can be considered pretty good! 🙌

Here, for
https://coophomegoods.com/
, as their domain authority is
48
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

19154
One of the most important metrics for
Coop
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
8339
) and their Domain Rating.

Total Keywords

8339
Why does this matter for
Coop
SEO strategy? 

This is the total number of keywords where 
Coop
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1144
The total number of domain who have a link to  
Coop
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

19599
What's a backlink? A link from another domain that redirect to  
Coop
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

19571

Backlinks NoFollow

7564

Backlinks Redirect

26

Backlinks Images

1971

Backlinks Frame

0

Backlinks Form

0

Need more assets?
Unlock all the assets on

Coop

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Hotjar for Shopify

Hotjar for Shopify

Install Hotjar on your Shopify store. Hotjar is a suite of analytic tools to assist in the gathering of qualitative data, providing feedback through tools such as heatmaps, session recordings, and surveys.

shop

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

Discover →More details →
AdRoll for Shopify

AdRoll for Shopify

Attract new audiences and convert your site abandoners.

shop

Discover →More details →
AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

Discover →More details →
Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

Discover →More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

Discover →More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

Discover →More details →
Beeketing for Shopify

Beeketing for Shopify

Salespop / Countdown Cart and Facebook Chat functionality for Shopify from Beeketing.

shop

Discover →More details →
Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

Discover →More details →
Bold Motivator

Bold Motivator

Try to get customers to spend more plugin for Shopify from Bold Commerce.

shop

Discover →More details →
Bold UpSell

Bold UpSell

Product Upsell, Cross-sell & Smart Funnels from Bold Commerce.

shop

Discover →More details →
Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

Discover →More details →
CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

Discover →More details →
Conjured Referrals

Conjured Referrals

Service enables "Refer-A-Friend" style referral programs for eCommerce sites.

widgets

Discover →More details →
Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

Discover →More details →
Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

Discover →More details →
Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

Discover →More details →
GDPR CCPA iSenseLabs

GDPR CCPA iSenseLabs

Preferences popup in order to be fully compliant. GDPR Backup.

shop

Discover →More details →
FullStory

FullStory

FullStory lets product and support teams understand everything about the customer experience.

analytics

Discover →More details →
Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

Discover →More details →
Freshdesk Chat

Freshdesk Chat

Chat with us tool from customer support management software provider Freshdesk.

widgets

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Hextom

Hextom

Shopify plugin experts.

shop

Discover →More details →
In Cart UpSell

In Cart UpSell

Make more money on every sale by offering additional products right inside your shopping cart.

shop

Discover →More details →
Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

Discover →More details →
JustUno

JustUno

Social marketing technology that attempts to generate more sales through social marketing.

widgets

Discover →More details →
LimeSpot

LimeSpot

Website personalization service for eCommerce.

analytics

Discover →More details →
Last Second Coupon by Hextom

Last Second Coupon by Hextom

Tries to increase revenue by turning more window shoppers into paying customers.

shop

Discover →More details →
Loyalty Lion

Loyalty Lion

Reward custom activity and gain customer insight.

analytics

Discover →More details →
LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

Discover →More details →
MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

Discover →More details →
Order Limits by MinMAxify

Order Limits by MinMAxify

Minimum/Maximum limits on Shopify products.

shop

Discover →More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

Discover →More details →
PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

Discover →More details →
PayPal

PayPal

The website accepts payments with PayPal.

payment

Discover →More details →
Privy for Shopify

Privy for Shopify

Free email popups with exit intent for Shopify.

shop

Discover →More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

Discover →More details →
Product Upsell

Product Upsell

Upsell & Cross-sell app for Shopify from Bold Commerce.

shop

Discover →More details →
Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

Discover →More details →
Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

Discover →More details →
Refersion

Refersion

Affiliate tracking management program.

ads

Discover →More details →
Product Reviews Addon

Product Reviews Addon

Stamped.io app for Shopify. Product Reviews Addon allows you to automatically send emails to your customers requesting reviews of their recent purchase with you.

shop

Discover →More details →
Shoelace

Shoelace

Retargeting automation for online stores.

analytics

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

Discover →More details →
Shopify Unlimited

Shopify Unlimited

Shopify Unlimited Version

shop

Discover →More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Smile IO

Smile IO

Customer loyalty rewards incentive program widget for shops previously known as Sweet Tooth.

widgets

Discover →More details →
Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

Discover →More details →
Smile.io for Shopify

Smile.io for Shopify

Points, VIP reward program plugin for Shopify.

shop

Discover →More details →
Taboola

Taboola

Personalized recommendations technology.

ads

Discover →More details →
SumoMe for Shopify

SumoMe for Shopify

Increase your email subscribers with smart popups. Heatmaps, clickmaps, A/B testing and other advanced customizable options.

shop

Discover →More details →
SumoMe

SumoMe

A script toolkit which allows users to install a growing number of apps on their site.

widgets

Discover →More details →
Visual Website Optimizer

Visual Website Optimizer

VWO provides A/B, split and multivariate testing software.

analytics

Discover →More details →
Viral Loops

Viral Loops

All-in-one viral marketing platform to launch referral programs, sweepstakes, competitions and pre-launch campaigns.

widgets

Discover →More details →
Wheelio

Wheelio

Gamified pop-up app for lead generation.

analytics

Discover →More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

Discover →More details →
YouTube

YouTube

Embedded videos from YouTube.

media

Discover →More details →

Ready to dive in?
Get started today.

People are also tracking these brands marketing strategy

Yana Sleep

Home

More details →

AeroPress

Home

More details →

Bassett Furniture

Home

More details →

American Signature

Home

More details →

Related Insights

How to Spy on ecommerce Competitors

Learning how to spy on eCommerce competitors is one of those smart things you can do to revisit your own marketing strategy.

Marketing
How to Spy on ecommerce Competitors

Alcohol and Wine Industry eCommerce Digital Marketing Strategy: Inspiration and Best Practices

Many alcohol and wine industries are having difficulty in the midst of competition. With the key points we share below, we aim to help combat these challenges.

Marketing
Alcohol and Wine Industry eCommerce Digital Marketing Strategy: Inspiration and Best Practices

Back to School: What To Put In Email Marketing Calendars [+ Inspiration & Examples]

Back to School is a prime season for retailers and eCommerce businesses (and the product categories vary from regular school supplies, all the way to electronics, apparel, footwear, and more).

Marketing
Back to School: What To Put In Email Marketing Calendars [+ Inspiration & Examples]

Related Industries

Sleeping

brands overview

Sleeping
brands →

Home

brands overview

Home
brands →

Ready to dive in?
Get started today.