DWYT
Marketing Strategy Breakdown

Logo of
DWYT
An overview of
DWYT
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Jewelry
ecommerce industry.

DWYT
Ecommerce Marketing Strategy

You can access here some of the data we collect on DWYT ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the DWYT team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 50.0% of their emails - the main ones they use are ⏳.

We display here a overview of DWYT email marketing strategy - along with other brands from the Jewelry industry. Amongst their last emails sent, two of them were 'Bienvenue chez DWYT ⏳!' and 'Pourquoi vivre au présent ? 🕰'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 41 on https://www.dwyt-watch.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

DWYT
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
25.0
characters

What about

DWYT

then?

With their average of

25

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

465.90
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

DWYT

 gets a score of

-2.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

? - vivre - au - présent - Bienvenue - Pourquoi

Emoji use in subject lines

50.0
% of subject lines have emojis

Most popular emojis

Fun emoji take, right? What does that mean for their digital marketing strategy? they seem to be using emojis that are quite unique to their business and their use case, which is also a smart strategy: instead of relying on the emojis everyone else is using, they're standing out the inbox by making some emoji choices that are not that popular.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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DWYT

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Featured Email Marketing Assets from

DWYT

Bienvenue chez DWYT ⏳!

Bienvenue chez DWYT ⏳!

Email from

DWYT

Pourquoi vivre au présent ? 🕰

Pourquoi vivre au présent ? 🕰

Email from

DWYT

Email from

DWYT

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Featured Ads and Paid Media Examples from

DWYT

DWYT
DWYT

Feed Ad from

DWYT

DWYT
DWYT

Feed Ad from

DWYT

DWYT
DWYT

Feed Ad from

DWYT

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.dwyt-watch.com/

Domain Rating

41
This is the overall metric that matters most, as it sets
DWYT
domain SEO authority.

It shows the power of
DWYT
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.dwyt-watch.com/
, as their domain authority is
41
, their score can be considered under average.

Here, for
https://www.dwyt-watch.com/
, as their domain authority is
41
, their score can be considered average.

Here, for
https://www.dwyt-watch.com/
, as their domain authority is
41
, their score can be considered pretty good! 🙌

Here, for
https://www.dwyt-watch.com/
, as their domain authority is
41
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

7007
One of the most important metrics for
DWYT
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2185
) and their Domain Rating.

Total Keywords

2185
Why does this matter for
DWYT
SEO strategy? 

This is the total number of keywords where 
DWYT
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

602
The total number of domain who have a link to  
DWYT
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

28215
What's a backlink? A link from another domain that redirect to  
DWYT
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

27558

Backlinks NoFollow

925

Backlinks Redirect

5

Backlinks Images

7040

Backlinks Frame

3

Backlinks Form

166

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Softwares and Marketing eCommerce Stack

Axeptio

Axeptio

GDPR and CCPA ready consent widget for cookies and personal data processing.

widgets

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
Yoast SEO Premium

Yoast SEO Premium

Premium version of the Yoast WordPress Plugin.

widgets

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WooCommerce

WooCommerce

Transforms your WordPress website into an online store.

shop

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WordPress

WordPress

WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

cms

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