Casio (German)

Marketing Strategy Breakdown

Logo of
Casio (German)
An overview of
Casio (German)
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

Casio (German)

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Casio (German)? You're in the right place!

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it not good since it's -0,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Casio (German) could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

Fun fact - they're using emojis in 33.33% of their emails - the main ones they use are 👈 📧.

On Panoramata, we gather and analyze the entire Casio (German) email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were '📧 👈 Bitte bestätigen Sie Ihre Newsletter Anmeldung' and 'Ihre Newsletter Anmeldung ist bestätigt'.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Casio (German)

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
36.0
characters

What about

Casio (German)

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

196.49
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Casio (German)

 gets a score of

-0.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Ihre - Newsletter - Anmeldung - ist - Neuheiten - Ihre

Emoji use in subject lines

33.33
% of subject lines have emojis

Most popular emojis

👈 - 📧

👈 - 📧

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? they seem to be using emojis that are quite unique to their business and their use case, which is also a smart strategy: instead of relying on the emojis everyone else is using, they're standing out the inbox by making some emoji choices that are not that popular.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Casio (German)

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Featured Email Marketing Assets from

Casio (German)

📧 👈 Bitte bestätigen Sie Ihre Newsletter Anmeldung

📧 👈 Bitte bestätigen Sie Ihre Newsletter Anmeldung

Email from

Casio (German)

Ihre Newsletter Anmeldung ist bestätigt

Ihre Newsletter Anmeldung ist bestätigt

Email from

Casio (German)

Email from

Casio (German)

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Featured Ads and Paid Media Examples from

Casio (German)

Casio (German)
Casio (German)

Feed Ad from

Casio (German)

Casio (German)
Casio (German)

Feed Ad from

Casio (German)

Casio (German)
Casio (German)

Feed Ad from

Casio (German)

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://casio-shop.eu/

Domain Rating

This is the overall metric that matters most, as it sets
Casio (German)
domain SEO authority.

It shows the power of
Casio (German)
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://casio-shop.eu/
, as their domain authority is
, their score can be considered under average.

Here, for
https://casio-shop.eu/
, as their domain authority is
, their score can be considered average.

Here, for
https://casio-shop.eu/
, as their domain authority is
, their score can be considered pretty good! 🙌

Here, for
https://casio-shop.eu/
, as their domain authority is
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

One of the most important metrics for
Casio (German)
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
) and their Domain Rating.

Total Keywords

Why does this matter for
Casio (German)
SEO strategy? 

This is the total number of keywords where 
Casio (German)
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

The total number of domain who have a link to  
Casio (German)
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

What's a backlink? A link from another domain that redirect to  
Casio (German)
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

Backlinks NoFollow

Backlinks Redirect

Backlinks Images

Backlinks Frame

Backlinks Form

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Softwares and Marketing eCommerce Stack

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Bing Universal Event Tracking

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The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

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Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

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Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

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PayPal

The website accepts payments with PayPal.

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Rubicon Project

Advertising optimization service.

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