Blissim

Marketing Strategy Breakdown

Logo of
Blissim

Blissim, c’est le numéro un de la box beauté en France. Chaque mois, nous dénichons pour vous la crème des produits aux 4 coins du globe, entre grandes marques et petites pépites qui deviendront vos chouchous absolus. Blissim c’est aussi et surtout une offre beauté inspirante accessible à toutes. Notre e-shop rempli de milliers de merveilles, nos coffrets en édition limitée, nos nouvelles marques exclusives…

An overview of
Blissim
Marketing Strategy data - their Email Marketing Strategy (some of their
Splio
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Blissim

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Blissim, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, at the limit since it's -0,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 41 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Splio .

Fun fact - they're using emojis in 73.61% of their emails - the main ones they use are 🎁 ⭐ ✨ 💄 💥 🌿.

On Panoramata, we gather and analyze the entire Blissim email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'La recette secrète de la peau douce ! 🌿' and 'Dernier week-end pour faire vos cadeaux 🎅🏻'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 64 on https://blissim.fr/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Blissim

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
41.0
characters

What about

Blissim

then?

With their average of

41

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1719.47
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Blissim

 gets a score of

-0.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Splio

Most common words

cadeau - Garancia - se - glisse - On - l'été

Emoji use in subject lines

73.61
% of subject lines have emojis

Most popular emojis

🎁 - ⭐ - ✨ - 💄 - 💥 - 🌿

🎁 - ⭐ - ✨ - 💄 - 💥 - 🌿

Fun emoji take, right? What does that mean for their digital marketing strategy? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.Looking at their emoji usage, they're also using emojis for their environnemental pledge, showing their value right from the subject line, so the audience doesn't even have to open the email to actually understand what value they're pledging.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Blissim

Featured Email Marketing Assets from

Blissim

La recette secrète de la peau douce ! 🌿

La recette secrète de la peau douce ! 🌿

Email from

Blissim

Dernier week-end pour faire vos cadeaux 🎅🏻

Dernier week-end pour faire vos cadeaux 🎅🏻

Email from

Blissim

Votre box beauté personnalisée pour 1€ 💌

Votre box beauté personnalisée pour 1€ 💌

Email from

Blissim

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Blissim

Featured Ads and Paid Media Assets from

Blissim

Blissim
Blissim

Pour l'achat de votre box de l'été, on vous offre un mascara de la marque Benefit 🤩

Offert avec votre summer box ☀️

Offert avec votre summer box ☀️

Feed Ad from

Blissim

Blissim
Blissim

Cap sur le sud, sa chaleur et sa douceur de vivre avec LA summer box ☀️10 essentiels beauté pour seulement 29,80€ dans votre cabas de l'été 🛍

Feed Ad from

Blissim

Blissim
Blissim

Profitez de -20% sur votre commande Blissim avec le code SUMMERVIBES ! 💄

Crème hydratante aux Sources des Glaciers                                - Polaar

Crème hydratante aux Sources des Glaciers - Polaar

Feed Ad from

Blissim

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://blissim.fr/

Domain Rating

64
This is the overall metric that matters most, as it sets
Blissim
domain SEO authority.

It shows the power of
Blissim
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://blissim.fr/
, as their domain authority is
64
, their score can be considered under average.

Here, for
https://blissim.fr/
, as their domain authority is
64
, their score can be considered average.

Here, for
https://blissim.fr/
, as their domain authority is
64
, their score can be considered pretty good! 🙌

Here, for
https://blissim.fr/
, as their domain authority is
64
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

263045
One of the most important metrics for
Blissim
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
60578
) and their Domain Rating.

Total Keywords

60578
Why does this matter for
Blissim
SEO strategy? 

This is the total number of keywords where 
Blissim
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3193
The total number of domain who have a link to  
Blissim
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

3734930
What's a backlink? A link from another domain that redirect to  
Blissim
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3730563

Backlinks NoFollow

8699

Backlinks Redirect

4103

Backlinks Images

10315

Backlinks Frame

263

Backlinks Form

1

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Unlock all the assets on

Blissim

Softwares and Marketing eCommerce Stack

Adyen

Adyen

Adyen is a leading provider of omni-channel payment solutions with over 250 payment methods and 187 transaction currencies.

payment

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AB Tasty

AB Tasty

French based A/B testing solution.

analytics

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Algolia

Algolia

Algolia's Search API makes it possible to deliver a search experience in your apps & websites.

widgets

Discover →More details →
AWIN

AWIN

Affiliate tracking application.

ads

Discover →More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

Discover →More details →
Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

Discover →More details →
Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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Next.js

Next.js

React.js framework for static site generator apps. Owned by Vercel.

framework

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

Discover →More details →
Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

Discover →More details →
TikTok

TikTok

TikTok videos mentions.

media

Discover →More details →
TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

Discover →More details →
Trustpilot

Trustpilot

Trustpilot is an open, community-based platform for sharing real reviews of shopping experiences online.

analytics

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Twitter Platform

Twitter Platform

The page embeds the Twitter platform in one method or another.

javascript

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WordPress

WordPress

WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

cms

Discover →More details →
Zendesk

Zendesk

Organize, prioritize and engage with others on support requests.

mx

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Zendesk Embeddables

Zendesk Embeddables

Embeddables seamlessly integrate Zendesk functionality into any native environment.

widgets

Discover →More details →
Zopim

Zopim

Provide live customer help instantaneously. Now known as Zendesk Chat.

widgets

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