Covergirl

Marketing Strategy Breakdown

Logo of
Covergirl
An overview of
Covergirl
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Covergirl

- Ecommerce marketing strategy

Interested to gather some elements regarding Covergirl ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -5,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Covergirl could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

On Panoramata, we gather and analyze the entire Covergirl email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Welcome to the COVERGIRL Family!' and 'Welcome to the COVERGIRL Family!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 70 on https://www.covergirl.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Covergirl

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
32.0
characters

What about

Covergirl

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

536.51
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-5.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Covergirl

 gets a score of

-5.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Welcome - to - the - COVERGIRL - Welcome - the

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Covergirl

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Featured Email Marketing Assets from

Covergirl

Welcome to the COVERGIRL Family!

Welcome to the COVERGIRL Family!

Email from

Covergirl

Welcome to the COVERGIRL Family!

Welcome to the COVERGIRL Family!

Email from

Covergirl

Email from

Covergirl

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Featured Ads and Paid Media Examples from

Covergirl

Covergirl
Covergirl

Feed Ad from

Covergirl

Covergirl
Covergirl

Feed Ad from

Covergirl

Covergirl
Covergirl

Feed Ad from

Covergirl

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.covergirl.com/

Domain Rating

70
This is the overall metric that matters most, as it sets
Covergirl
domain SEO authority.

It shows the power of
Covergirl
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.covergirl.com/
, as their domain authority is
70
, their score can be considered under average.

Here, for
https://www.covergirl.com/
, as their domain authority is
70
, their score can be considered average.

Here, for
https://www.covergirl.com/
, as their domain authority is
70
, their score can be considered pretty good! 🙌

Here, for
https://www.covergirl.com/
, as their domain authority is
70
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

71615
One of the most important metrics for
Covergirl
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
35260
) and their Domain Rating.

Total Keywords

35260
Why does this matter for
Covergirl
SEO strategy? 

This is the total number of keywords where 
Covergirl
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

8993
The total number of domain who have a link to  
Covergirl
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Covergirl
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Related Industries

Makeup

brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

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