Fig.1

Marketing Strategy Breakdown

Logo of
Fig.1

We're a dermatologist- and chemist-led community of skincare experts, and we're dedicated to your skin health. That's why we pair refillable, science-backed skincare for $42 or less with free access to licensed estheticians for skincare advice, 7 days a week. Welcome to Fig.1!

An overview of
Fig.1
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Fig.1

- Ecommerce marketing strategy

Interested to gather some elements regarding Fig.1 ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, at the limit since it's -0,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Fig.1 could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 33.33% of their emails - the main ones they use are ☕ 🧡 🎁 🍂 🧪 ✨.

On Panoramata, we gather and analyze the entire Fig.1 email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Introducing Ashley Graham Fig.1 Investor & Partner' and 'Try our Skincare Sampler Set for $5!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 28 on https://fig-1.co/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Fig.1

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
34.0
characters

What about

Fig.1

then?

With their average of

34

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2255.05
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Fig.1

 gets a score of

-0.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Did - you - hear? - Our - Forgetting - Coffee

Emoji use in subject lines

33.33
% of subject lines have emojis

Most popular emojis

☕ - 🧡 - 🎁 - 🍂 - 🧪 - ✨

☕ - 🧡 - 🎁 - 🍂 - 🧪 - ✨

Let's take a moment to review their emoji use. First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Fig.1

Featured Email Marketing Assets from

Fig.1

Introducing Ashley Graham Fig.1 Investor & Partner

Introducing Ashley Graham Fig.1 Investor & Partner

Email from

Fig.1

Try our Skincare Sampler Set for $5!

Try our Skincare Sampler Set for $5!

Email from

Fig.1

Skincare sets for every skin mood.

Skincare sets for every skin mood.

Email from

Fig.1

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Fig.1

Featured Ads and Paid Media Assets from

Fig.1

Fig.1
Fig.1

@tenlietmourning's "all in," and we can't contain our excitement 😍 Check out our skincare sets, tailored to specific skin moods or states, at fig-1.co: 🧡 "All In" 🧡 Balanced 🧡 Dry or Sensitive 🧡 Oily 🧡 Pregnant or Nursing

Fig 1 Co

Fig 1 Co

Feed Ad from

Fig.1

Fig.1
Fig.1

As featured on Allure, W, Byrdie, and Glamour. All of our products are 🌱 Vegan 🐰 Cruelty-Free ☁️ Fragrance-Free ♻️ Packaged with refillable inners ⭐️ Developed by dermatologists, just for you

Get Free Shipping on all US Orders!

Get Free Shipping on all US Orders!

Feed Ad from

Fig.1

Fig.1
Fig.1

All of our products are expert-developed, and tested by dermatologist on all skin types and tones. 👩🏻‍🔬 We are committed to using science-backed ingredients 🧪 that are better for your skin and for you. ✨

Fig 1 Co

Fig 1 Co

Feed Ad from

Fig.1

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://fig-1.co/

Domain Rating

28
This is the overall metric that matters most, as it sets
Fig.1
domain SEO authority.

It shows the power of
Fig.1
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://fig-1.co/
, as their domain authority is
28
, their score can be considered under average.

Here, for
https://fig-1.co/
, as their domain authority is
28
, their score can be considered average.

Here, for
https://fig-1.co/
, as their domain authority is
28
, their score can be considered pretty good! 🙌

Here, for
https://fig-1.co/
, as their domain authority is
28
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1391
One of the most important metrics for
Fig.1
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1163
) and their Domain Rating.

Total Keywords

1163
Why does this matter for
Fig.1
SEO strategy? 

This is the total number of keywords where 
Fig.1
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

345
The total number of domain who have a link to  
Fig.1
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Fig.1
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

1

Backlinks Frame

0

Backlinks Form

0

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Fig.1

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

Discover →More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

Discover →More details →
Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

Discover →More details →
Contentful

Contentful

A headless CMS with an API at its core.

cms

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
FullStory

FullStory

FullStory lets product and support teams understand everything about the customer experience.

analytics

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Next.js

Next.js

React.js framework for static site generator apps. Owned by Vercel.

framework

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

Discover →More details →
Zendesk

Zendesk

Organize, prioritize and engage with others on support requests.

mx

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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Personal Care

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