Fig.1

Marketing Strategy Breakdown

Logo of

Fig.1

We're a dermatologist- and chemist-led community of skincare experts, and we're dedicated to your skin health. That's why we pair refillable, science-backed skincare for $42 or less with free access to licensed estheticians for skincare advice, 7 days a week. Welcome to Fig.1!

An overview of

Fig.1

Marketing Strategy data - their Email Marketing Strategy (some of their

Klaviyo

emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same

Personal Care

ecommerce industry.

Visit their website →

Our analysis
Email Marketing and Advertising
Email Examples
Ad Examples
Video Analysis
SEO and Organic
Marketing Softwares
Related brands
Insights
Related industries

Fig.1

- Ecommerce marketing strategy

Interested to gather some elements regarding Fig.1 ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, at the limit since it's -0,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Fig.1 could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 33.33% of their emails - the main ones they use are ☕ 🧡 🎁 🍂 🧪 ✨.

On Panoramata, we gather and analyze the entire Fig.1 email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Introducing Ashley Graham Fig.1 Investor & Partner' and 'Try our Skincare Sampler Set for $5!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 28 on https://fig-1.co/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Fig.1

: Email Marketing and Advertising Statistics

Average subject lenght

🟢

🔴

34.0

characters

What about

Fig.1

then?

With their average of

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2255.05

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢

🔴

-0.6

(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Fig.1

gets a score of

-0.6

. What does that mean exactly for their email marketing strategy ?
‍

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Did - you - hear? - Our - Forgetting - Coffee

Emoji use in subject lines

33.33

% of subject lines have emojis

Featured Email Marketing Assets from

Fig.1

Introducing Ashley Graham Fig.1 Investor & Partner

Email from

Fig.1

Try our Skincare Sampler Set for $5!

Email from

Fig.1

Skincare sets for every skin mood.

Email from

Fig.1

Featured Ads and Paid Media Assets from

Fig.1

@tenlietmourning's "all in," and we can't contain our excitement 😍 Check out our skincare sets, tailored to specific skin moods or states, at fig-1.co: 🧡 "All In" 🧡 Balanced 🧡 Dry or Sensitive 🧡 Oily 🧡 Pregnant or Nursing

Fig 1 Co

Feed Ad from

Fig.1

As featured on Allure, W, Byrdie, and Glamour. All of our products are 🌱 Vegan 🐰 Cruelty-Free ☁️ Fragrance-Free ♻️ Packaged with refillable inners ⭐️ Developed by dermatologists, just for you

Get Free Shipping on all US Orders!

Feed Ad from

Fig.1

All of our products are expert-developed, and tested by dermatologist on all skin types and tones. 👩🏻‍🔬 We are committed to using science-backed ingredients 🧪 that are better for your skin and for you. ✨

Fig 1 Co

Feed Ad from

Fig.1

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://fig-1.co/

Domain Rating

This is the overall metric that matters most, as it sets

Fig.1

domain SEO authority.

It shows the power of

Fig.1

domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for

https://fig-1.co/

, as their domain authority is

, their score can be considered under average.

Here, for

https://fig-1.co/

, as their domain authority is

, their score can be considered average.

Here, for

https://fig-1.co/

, as their domain authority is

, their score can be considered pretty good! 🙌

Here, for

https://fig-1.co/

, as their domain authority is

, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1391

One of the most important metrics for

Fig.1

SEO strategy!

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (

1163

) and their Domain Rating.

Total Keywords

1163

Why does this matter for

Fig.1

SEO strategy?

This is the total number of keywords where

Fig.1

SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

345

The total number of domain who have a link to

Fig.1

website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

What's a backlink? A link from another domain that redirect to

Fig.1

website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

Backlinks NoFollow

Backlinks Redirect

Backlinks Images

Backlinks Frame

Backlinks Form

Softwares and Marketing eCommerce Stack

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Fig.1

Marketing Strategy Breakdown

Fig.1

- Ecommerce marketing strategy

Fig.1

: Email Marketing and Advertising Statistics

Need more data?Unlock all the data about

Fig.1

Featured Email Marketing Assets from

Fig.1

Download our free 104 Email Marketing Ideas playbook, including

Fig.1

Featured Ads and Paid Media Assets from

Fig.1

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://fig-1.co/

Need more assets?Unlock all the assets on

Fig.1

Softwares and Marketing eCommerce Stack

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