Jack Henry

Marketing Strategy Breakdown

Logo of
Jack Henry
An overview of
Jack Henry
Marketing Strategy data - their Email Marketing Strategy (some of their
Retention science
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Jack Henry

- Ecommerce marketing strategy

We'll explore here some marketing assets of Jack Henry , especially regarding their ecommerce email marketing strategy.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 22 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Jack Henry team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Retention science .

Fun fact - they're using emojis in 2.86% of their emails - the main ones they use are 💧 🍦 ⚡.

We display here a overview of Jack Henry email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'save on shampoo this weekend' and 'SUPER FACE CREAM 25% OFF'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 27 on https://jackhenry.co/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Jack Henry

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
22.0
characters

What about

Jack Henry

then?

With their average of

22

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3769.84
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Jack Henry

 gets a score of

-2.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Retention science

Most common words

TONIGHT: - FREE - DEO - + - WANT - 3

Emoji use in subject lines

2.86
% of subject lines have emojis

Most popular emojis

💧 - 🍦 - ⚡

💧 - 🍦 - ⚡

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Jack Henry

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Featured Email Marketing Assets from

Jack Henry

save on shampoo this weekend

save on shampoo this weekend

Email from

Jack Henry

SUPER FACE CREAM 25% OFF

SUPER FACE CREAM 25% OFF

Email from

Jack Henry

today only - save on jack henry deo

today only - save on jack henry deo

Email from

Jack Henry

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Featured Ads and Paid Media Examples from

Jack Henry

Jack Henry
Jack Henry

Feed Ad from

Jack Henry

Jack Henry
Jack Henry

Feed Ad from

Jack Henry

Jack Henry
Jack Henry

Feed Ad from

Jack Henry

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://jackhenry.co/

Domain Rating

27
This is the overall metric that matters most, as it sets
Jack Henry
domain SEO authority.

It shows the power of
Jack Henry
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://jackhenry.co/
, as their domain authority is
27
, their score can be considered under average.

Here, for
https://jackhenry.co/
, as their domain authority is
27
, their score can be considered average.

Here, for
https://jackhenry.co/
, as their domain authority is
27
, their score can be considered pretty good! 🙌

Here, for
https://jackhenry.co/
, as their domain authority is
27
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1008
One of the most important metrics for
Jack Henry
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1966
) and their Domain Rating.

Total Keywords

1966
Why does this matter for
Jack Henry
SEO strategy? 

This is the total number of keywords where 
Jack Henry
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

479
The total number of domain who have a link to  
Jack Henry
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

4845
What's a backlink? A link from another domain that redirect to  
Jack Henry
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

4830

Backlinks NoFollow

1481

Backlinks Redirect

15

Backlinks Images

2690

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AWIN

AWIN

Affiliate tracking application.

ads

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Bold Custom Pricing

Bold Custom Pricing

Offer VIP and wholesale pricing options on Shopify from Bold.

shop

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Bold UpSell

Bold UpSell

Product Upsell, Cross-sell & Smart Funnels from Bold Commerce.

shop

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Boulevard

Boulevard

Business management platform and booking system for premium salons and spas.

widgets

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Clever eCommerce

Clever eCommerce

App to improve eCommerce Google Adwords App performance.

shop

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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"I'm saving a day a week"
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, all in one"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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on competitors"
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Related Industries

Haircare

brands overview

Hair care products are a big business for men and women. Products include coloring, shampoos, conditioners, oils, sheens, gels, relaxant products, and curling products. Women are the primary consumers of hair care products. Retailers include beauty supply shops and hair salons. The Haircare industry's growth is attributed to the demand for more naturally derived ingredients coupled with technologically advanced hair care products. 

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