Weave

Marketing Strategy Breakdown

Logo of
Weave

Beginner friendly, high quality wigs in trend-forward styles. We've created a brand that helps you with everything to do with wigs. Shop exclusively at thewaeve.com.

An overview of
Weave
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Weave

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Weave? You're in the right place!

They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,3 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 42 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 27.42% of their emails - the main ones they use are 👀 🔥 ❤️ 🎉 😍 🤩.

On Panoramata, we gather and analyze the entire Weave email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'WAEVE Hair Space Talks with the Acclaimed Shellee Mendes owner of The Salon Monet' and 'Want a free wig? A protective style? Book a Waeve Sip and Slay Appointment now!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 25 on https://thewaeve.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Weave

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
42.0
characters

What about

Weave

then?

With their average of

42

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3403.22
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Weave

 gets a score of

-1.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Best-seller - Date - Night - is - Did - day

Emoji use in subject lines

27.42
% of subject lines have emojis

Most popular emojis

👀 - 🔥 - ❤️ - 🎉 - 😍 - 🤩

👀 - 🔥 - ❤️ - 🎉 - 😍 - 🤩

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Weave

with Panoramata

Featured Email Marketing Assets from

Weave

WAEVE Hair Space Talks with the Acclaimed Shellee Mendes owner of The Salon Monet

WAEVE Hair Space Talks with the Acclaimed Shellee Mendes owner of The Salon Monet

Email from

Weave

Want a free wig? A protective style? Book a Waeve Sip and Slay Appointment now!

Want a free wig? A protective style? Book a Waeve Sip and Slay Appointment now!

Email from

Weave

Self love is the best love!❤️❤️  20% off our entire site!

Self love is the best love!❤️❤️ 20% off our entire site!

Email from

Weave

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Weave

Weave
Weave

Feed Ad from

Weave

Weave
Weave

Feed Ad from

Weave

Weave
Weave

Feed Ad from

Weave

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://thewaeve.com/

Domain Rating

25
This is the overall metric that matters most, as it sets
Weave
domain SEO authority.

It shows the power of
Weave
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://thewaeve.com/
, as their domain authority is
25
, their score can be considered under average.

Here, for
https://thewaeve.com/
, as their domain authority is
25
, their score can be considered average.

Here, for
https://thewaeve.com/
, as their domain authority is
25
, their score can be considered pretty good! 🙌

Here, for
https://thewaeve.com/
, as their domain authority is
25
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1608
One of the most important metrics for
Weave
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
41
) and their Domain Rating.

Total Keywords

41
Why does this matter for
Weave
SEO strategy? 

This is the total number of keywords where 
Weave
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

133
The total number of domain who have a link to  
Weave
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

619
What's a backlink? A link from another domain that redirect to  
Weave
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

618

Backlinks NoFollow

242

Backlinks Redirect

1

Backlinks Images

33

Backlinks Frame

0

Backlinks Form

0

Happening right now: 
Benchmark and track your competitors automatically

Upcoming Learning Session - Online Webinar

Tune in to find our how to automatically benchmark monitor your competitors' marketing strategy (or any inspirational
brand) & get endless marketing inspiration.

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

Discover →More details →
Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

Discover →More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

Discover →More details →
Contentful

Contentful

A headless CMS with an API at its core.

cms

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Gatsby JS

Gatsby JS

Modern website and web apps generator for React.

framework

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Hextom

Hextom

Shopify plugin experts.

shop

Discover →More details →
Hubspot

Hubspot

Hubspot provides marketing information and leads via inbounding marketing software.

analytics

Discover →More details →
Last Second Coupon by Hextom

Last Second Coupon by Hextom

Tries to increase revenue by turning more window shoppers into paying customers.

shop

Discover →More details →
MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

Discover →More details →
Netlify

Netlify

Netlify is a platform that automates your code to create web sites.

cms

Discover →More details →

Discover the best way to track brands (like

Weave

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book a Demo

with Mehdi, our founder

★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Summer Fridays

Personal Care

More details →

Bubble

Personal Care

More details →

Matrix - English

Personal Care

More details →

Anastasia Beverly Hills

Personal Care

More details →

Eco Brow

Personal Care

More details →

Evolution_18

Personal Care

More details →

Related Insights

How to Track Your Competitor's Traffic

Spying on the competition is not only recommended–it’s a must! Tracking other brands’ website traffic can reap benefits like new ideas to try, good practices to undertake, and opportunities to leverage to drive traffic to your website. Even the most intriguing products and most meticulously designed online store will not thrive without attracting traffic to the website.

Marketing
How to Track Your Competitor's Traffic

Snacks Industry: Advertising Best Practices

Do you ever feel like your snack brand is shouting into the void of the snack aisle, hoping someone will notice its deliciousness? Don't worry, we're here to sprinkle some marketing magic with these top insights from snack food brands who are crushing it with their paid ads.

Marketing
Snacks Industry: Advertising Best Practices

Best Advertising Strategies Employed by Perfume Brands

Perfume advertisements don’t just sell an aroma. They also sell a feeling, an experience, and a fantasy. Hence, crafting memorable perfume ads is one of the best ways to reach your potential customers. In this article, we will cover some of the best practices we’ve seen lately from popular fragrance brands.

Marketing
Best Advertising Strategies Employed by Perfume Brands

Related Industries

Haircare

brands overview

Hair care products are a big business for men and women. Products include coloring, shampoos, conditioners, oils, sheens, gels, relaxant products, and curling products. Women are the primary consumers of hair care products. Retailers include beauty supply shops and hair salons. The Haircare industry's growth is attributed to the demand for more naturally derived ingredients coupled with technologically advanced hair care products. 

Haircare
brands →

Personal Care

brands overview

Personal Care
brands →

Ready to dive in?
Get started today.