Weave

Marketing Strategy Breakdown

Logo of
Weave

Beginner friendly, high quality wigs in trend-forward styles. We've created a brand that helps you with everything to do with wigs. Shop exclusively at thewaeve.com.

An overview of
Weave
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Weave

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Weave? You're in the right place!

They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,3 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 42 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 27.42% of their emails - the main ones they use are 👀 🔥 ❤️ 🎉 😍 🤩.

On Panoramata, we gather and analyze the entire Weave email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'WAEVE Hair Space Talks with the Acclaimed Shellee Mendes owner of The Salon Monet' and 'Want a free wig? A protective style? Book a Waeve Sip and Slay Appointment now!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 25 on https://thewaeve.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Weave

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
42.0
characters

What about

Weave

then?

With their average of

42

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3403.22
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Weave

 gets a score of

-1.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Best-seller - Date - Night - is - Did - day

Emoji use in subject lines

27.42
% of subject lines have emojis

Most popular emojis

👀 - 🔥 - ❤️ - 🎉 - 😍 - 🤩

👀 - 🔥 - ❤️ - 🎉 - 😍 - 🤩

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Weave

Featured Email Marketing Assets from

Weave

WAEVE Hair Space Talks with the Acclaimed Shellee Mendes owner of The Salon Monet

WAEVE Hair Space Talks with the Acclaimed Shellee Mendes owner of The Salon Monet

Email from

Weave

Want a free wig? A protective style? Book a Waeve Sip and Slay Appointment now!

Want a free wig? A protective style? Book a Waeve Sip and Slay Appointment now!

Email from

Weave

Self love is the best love!❤️❤️  20% off our entire site!

Self love is the best love!❤️❤️ 20% off our entire site!

Email from

Weave

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Weave

Featured Ads and Paid Media Assets from

Weave

Weave
Weave

Feed Ad from

Weave

Weave
Weave

Feed Ad from

Weave

Weave
Weave

Feed Ad from

Weave

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://thewaeve.com/

Domain Rating

25
This is the overall metric that matters most, as it sets
Weave
domain SEO authority.

It shows the power of
Weave
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://thewaeve.com/
, as their domain authority is
25
, their score can be considered under average.

Here, for
https://thewaeve.com/
, as their domain authority is
25
, their score can be considered average.

Here, for
https://thewaeve.com/
, as their domain authority is
25
, their score can be considered pretty good! 🙌

Here, for
https://thewaeve.com/
, as their domain authority is
25
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1608
One of the most important metrics for
Weave
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
41
) and their Domain Rating.

Total Keywords

41
Why does this matter for
Weave
SEO strategy? 

This is the total number of keywords where 
Weave
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

133
The total number of domain who have a link to  
Weave
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

619
What's a backlink? A link from another domain that redirect to  
Weave
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

618

Backlinks NoFollow

242

Backlinks Redirect

1

Backlinks Images

33

Backlinks Frame

0

Backlinks Form

0

Need more assets?
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Weave

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Contentful

Contentful

A headless CMS with an API at its core.

cms

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Gatsby JS

Gatsby JS

Modern website and web apps generator for React.

framework

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hextom

Hextom

Shopify plugin experts.

shop

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Hubspot

Hubspot

Hubspot provides marketing information and leads via inbounding marketing software.

analytics

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Last Second Coupon by Hextom

Last Second Coupon by Hextom

Tries to increase revenue by turning more window shoppers into paying customers.

shop

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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Netlify

Netlify

Netlify is a platform that automates your code to create web sites.

cms

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Rise.ai

Rise.ai

Gift Cards, Rewards, Store Credit & Incentives system for Shopify. Previously GiftWizard.

shop

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Segment

Segment

Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io

analytics

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Sezzle

Sezzle

Shop now pay later system.

payment

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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YouTube

YouTube

Embedded videos from YouTube.

media

Discover →More details →
Zigpoll

Zigpoll

Polling and feedback platform.

widgets

Discover →More details →

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Related Industries

Haircare

brands overview

Hair care products are a big business for men and women. Products include coloring, shampoos, conditioners, oils, sheens, gels, relaxant products, and curling products. Women are the primary consumers of hair care products. Retailers include beauty supply shops and hair salons. The Haircare industry's growth is attributed to the demand for more naturally derived ingredients coupled with technologically advanced hair care products. 

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