FLOWER Beauty

Marketing Strategy Breakdown

Logo of
FLOWER Beauty
An overview of
FLOWER Beauty
Marketing Strategy data - their Email Marketing Strategy (some of their
Hubspot
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

FLOWER Beauty

- Ecommerce marketing strategy

You can access here some of the data we collect on FLOWER Beauty ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help FLOWER Beauty improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Hubspot (yeah, who knew Hubspot was trying to enter ecommerce? Well, they have solutions with integrations to Shopify, so you can use their well known CRM).

Fun fact - they're using emojis in 33.33% of their emails - the main ones they use are 💐 💖 🔥 💚 😍 💜.

On Panoramata, we gather and analyze the entire FLOWER Beauty email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'STARTS NOW: Memorial Day 20% Off Sitewide Sale' and 'Soak up 20% Off Savings This Memorial Day 🌞'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 55 on https://www.flowerbeauty.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

FLOWER Beauty

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
39.0
characters

What about

FLOWER Beauty

then?

With their average of

39

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1600.29
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

FLOWER Beauty

 gets a score of

-3.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Hubspot

Most common words

Celebrate - Earth - Day - with - LAST - NOW

Emoji use in subject lines

33.33
% of subject lines have emojis

Most popular emojis

💐 - 💖 - 🔥 - 💚 - 😍 - 💜

💐 - 💖 - 🔥 - 💚 - 😍 - 💜

What does it say about their email marketing strategy - especially on their subject lines? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategy

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

FLOWER Beauty

Featured Email Marketing Assets from

FLOWER Beauty

STARTS NOW: Memorial Day 20% Off Sitewide Sale

STARTS NOW: Memorial Day 20% Off Sitewide Sale

Email from

FLOWER Beauty

Soak up 20% Off Savings This Memorial Day 🌞

Soak up 20% Off Savings This Memorial Day 🌞

Email from

FLOWER Beauty

SURPRISE EXTENSION! Our Memorial Day Sale is STILL ON!

SURPRISE EXTENSION! Our Memorial Day Sale is STILL ON!

Email from

FLOWER Beauty

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

FLOWER Beauty

Featured Ads and Paid Media Assets from

FLOWER Beauty

FLOWER Beauty
FLOWER Beauty

Feed Ad from

FLOWER Beauty

FLOWER Beauty
FLOWER Beauty

Feed Ad from

FLOWER Beauty

FLOWER Beauty
FLOWER Beauty

Feed Ad from

FLOWER Beauty

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.flowerbeauty.com/

Domain Rating

55
This is the overall metric that matters most, as it sets
FLOWER Beauty
domain SEO authority.

It shows the power of
FLOWER Beauty
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.flowerbeauty.com/
, as their domain authority is
55
, their score can be considered under average.

Here, for
https://www.flowerbeauty.com/
, as their domain authority is
55
, their score can be considered average.

Here, for
https://www.flowerbeauty.com/
, as their domain authority is
55
, their score can be considered pretty good! 🙌

Here, for
https://www.flowerbeauty.com/
, as their domain authority is
55
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

36595
One of the most important metrics for
FLOWER Beauty
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
13646
) and their Domain Rating.

Total Keywords

13646
Why does this matter for
FLOWER Beauty
SEO strategy? 

This is the total number of keywords where 
FLOWER Beauty
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1817
The total number of domain who have a link to  
FLOWER Beauty
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

13576
What's a backlink? A link from another domain that redirect to  
FLOWER Beauty
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

13509

Backlinks NoFollow

5378

Backlinks Redirect

67

Backlinks Images

1763

Backlinks Frame

0

Backlinks Form

0

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FLOWER Beauty

Softwares and Marketing eCommerce Stack

Coming soon.

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