For Days

Marketing Strategy Breakdown

Logo of
For Days

For Days is a zero-waste circular fashion brand that is committed to helping you shop sustainably not just on Earth Day, but all year. Together with our community, we will eliminate clothing waste in order to benefit people and the planet. We make 100% recyclable fashion in a zero waste system available to everyone.

An overview of
For Days
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

For Days

- Ecommerce marketing strategy

There’s a lot to learn from For Days ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the For Days team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 9.74% of their emails - the main ones they use are ❤️ ☀️ 👇 🌎 🍃 👋.

We display here a overview of For Days email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'FINAL DAY OF SALE' and 'NOW EXTENDED: $8 DEALS'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 57 on https://fordays.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

For Days

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
26.0
characters

What about

For Days

then?

With their average of

26

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3928.32
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

For Days

 gets a score of

-1.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Take - Back - Bag - purchase - It - no

Emoji use in subject lines

9.74
% of subject lines have emojis

Most popular emojis

❤️ - ☀️ - 👇 - 🌎 - 🍃 - 👋

❤️ - ☀️ - 👇 - 🌎 - 🍃 - 👋

Let's take a moment to review their emoji use. First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!They're also using environemental/green emojis (such as ♻️, 🌳, 🌿 or 🍃) to actually showcase to their audience that they're driven by this commitment, right from the subject line.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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For Days

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Featured Email Marketing Assets from

For Days

FINAL DAY OF SALE

FINAL DAY OF SALE

Email from

For Days

NOW EXTENDED: $8 DEALS

NOW EXTENDED: $8 DEALS

Email from

For Days

Double Your Impact This Month

Double Your Impact This Month

Email from

For Days

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Featured Ads and Paid Media Examples from

For Days

For Days
For Days

Feed Ad from

For Days

For Days
For Days

Feed Ad from

For Days

For Days
For Days

Feed Ad from

For Days

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://fordays.com/

Domain Rating

57
This is the overall metric that matters most, as it sets
For Days
domain SEO authority.

It shows the power of
For Days
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://fordays.com/
, as their domain authority is
57
, their score can be considered under average.

Here, for
https://fordays.com/
, as their domain authority is
57
, their score can be considered average.

Here, for
https://fordays.com/
, as their domain authority is
57
, their score can be considered pretty good! 🙌

Here, for
https://fordays.com/
, as their domain authority is
57
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

5792
One of the most important metrics for
For Days
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1631
) and their Domain Rating.

Total Keywords

1631
Why does this matter for
For Days
SEO strategy? 

This is the total number of keywords where 
For Days
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1370
The total number of domain who have a link to  
For Days
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

10443
What's a backlink? A link from another domain that redirect to  
For Days
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

10415

Backlinks NoFollow

5395

Backlinks Redirect

16

Backlinks Images

2441

Backlinks Frame

0

Backlinks Form

12

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Unbounce

Unbounce

Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages.

cms

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ads

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AWIN

AWIN

Affiliate tracking application.

ads

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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ButterCMS

ButterCMS

Headless CMS and blogging platform.

cms

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Contentful

Contentful

A headless CMS with an API at its core.

cms

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Content Square

Content Square

Contentsquare provides digital experience insights platform that tries to help businesses understand how and why users are interacting with their app, mobile and web sites.

analytics

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Foursixty

Foursixty

Makes an Instagram feed into an eCommerce store.

widgets

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GDPR CCPA iSenseLabs

GDPR CCPA iSenseLabs

Preferences popup in order to be fully compliant. GDPR Backup.

shop

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

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Gatsby JS

Gatsby JS

Modern website and web apps generator for React.

framework

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For Days

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"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
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"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
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find the perfect example
"
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Related Industries

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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brands →

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