GIR

Marketing Strategy Breakdown

Logo of
GIR
An overview of
GIR
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

GIR

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for GIR, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the GIR team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 44699% of their emails - the main ones they use are 👋 ✅ 💙 😊 📦 💎.

On Panoramata, we gather and analyze the entire GIR email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'A sneak peek at June' and 'Last call: 20% off ends tonight'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 52 on https://www.gir.co/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

GIR

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
29.0
characters

What about

GIR

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1947.26
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

GIR

 gets a score of

-1.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

for - these - kitchen - essentials - March - $15

Emoji use in subject lines

18.05
% of subject lines have emojis

Most popular emojis

👋 - ✅ - 💙 - 😊 - 📦 - 💎

👋 - ✅ - 💙 - 😊 - 📦 - 💎

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

GIR

Featured Email Marketing Assets from

GIR

A sneak peek at June

A sneak peek at June

Email from

GIR

Last call: 20% off ends tonight

Last call: 20% off ends tonight

Email from

GIR

Final hours: 20% off everything ends tonight

Final hours: 20% off everything ends tonight

Email from

GIR

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

GIR

Featured Ads and Paid Media Assets from

GIR

GIR
GIR

Feed Ad from

GIR

GIR
GIR

Feed Ad from

GIR

GIR
GIR

Feed Ad from

GIR

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.gir.co/

Domain Rating

52
This is the overall metric that matters most, as it sets
GIR
domain SEO authority.

It shows the power of
GIR
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.gir.co/
, as their domain authority is
52
, their score can be considered under average.

Here, for
https://www.gir.co/
, as their domain authority is
52
, their score can be considered average.

Here, for
https://www.gir.co/
, as their domain authority is
52
, their score can be considered pretty good! 🙌

Here, for
https://www.gir.co/
, as their domain authority is
52
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

9652
One of the most important metrics for
GIR
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3140
) and their Domain Rating.

Total Keywords

3140
Why does this matter for
GIR
SEO strategy? 

This is the total number of keywords where 
GIR
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

778
The total number of domain who have a link to  
GIR
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

39
What's a backlink? A link from another domain that redirect to  
GIR
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

40

Backlinks NoFollow

1

Backlinks Redirect

0

Backlinks Images

8

Backlinks Frame

0

Backlinks Form

0

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GIR

Softwares and Marketing eCommerce Stack

Gatsby JS

Gatsby JS

Modern website and web apps generator for React.

framework

Discover →More details →
Netlify

Netlify

Netlify is a platform that automates your code to create web sites.

cms

Discover →More details →
Sanity

Sanity

Headless collaborative CMS.

cms

Discover →More details →
Segment

Segment

Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io

analytics

Discover →More details →

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