Good Boy

Marketing Strategy Breakdown

Logo of
Good Boy
An overview of
Good Boy
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Pet
ecommerce industry.

Good Boy

- Ecommerce marketing strategy

Here are some marketing takeaways for Good Boy.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Good Boy could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 42.31% of their emails - the main ones they use are 🐶 🐾 💕 🎁 🌼 ✨.

On Panoramata, we gather and analyze the entire Good Boy email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, two of them were 'Supplements Your Pup WIll Love 💕' and 'Spring Into Health! 🌼'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 29 on https://trygoodboy.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Good Boy

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
36.0
characters

What about

Good Boy

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2413.17
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Good Boy

 gets a score of

-1.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

FREE - FREE - FREE: - Black - Happy - Almost

Emoji use in subject lines

42.31
% of subject lines have emojis

Most popular emojis

🐶 - 🐾 - 💕 - 🎁 - 🌼 - ✨

🐶 - 🐾 - 💕 - 🎁 - 🌼 - ✨

What does it say about their email marketing strategy - especially on their subject lines? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Good Boy

Featured Email Marketing Assets from

Good Boy

Supplements Your Pup WIll Love 💕

Supplements Your Pup WIll Love 💕

Email from

Good Boy

Spring Into Health! 🌼

Spring Into Health! 🌼

Email from

Good Boy

MDW SALE: 25% OFF EVERYTHING! 🐶 🐾

MDW SALE: 25% OFF EVERYTHING! 🐶 🐾

Email from

Good Boy

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Good Boy

Featured Ads and Paid Media Assets from

Good Boy

Good Boy
Good Boy

Feed Ad from

Good Boy

Good Boy
Good Boy

Feed Ad from

Good Boy

Good Boy
Good Boy

Feed Ad from

Good Boy

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://trygoodboy.com/

Domain Rating

29
This is the overall metric that matters most, as it sets
Good Boy
domain SEO authority.

It shows the power of
Good Boy
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://trygoodboy.com/
, as their domain authority is
29
, their score can be considered under average.

Here, for
https://trygoodboy.com/
, as their domain authority is
29
, their score can be considered average.

Here, for
https://trygoodboy.com/
, as their domain authority is
29
, their score can be considered pretty good! 🙌

Here, for
https://trygoodboy.com/
, as their domain authority is
29
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

5983
One of the most important metrics for
Good Boy
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
741
) and their Domain Rating.

Total Keywords

741
Why does this matter for
Good Boy
SEO strategy? 

This is the total number of keywords where 
Good Boy
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

371
The total number of domain who have a link to  
Good Boy
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

2248
What's a backlink? A link from another domain that redirect to  
Good Boy
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

2167

Backlinks NoFollow

1400

Backlinks Redirect

81

Backlinks Images

216

Backlinks Frame

0

Backlinks Form

0

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Good Boy

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
AddShoppers

AddShoppers

Reward sharing and measure ROI with AdShopper button.

widgets

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

Discover →More details →
Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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FullStory

FullStory

FullStory lets product and support teams understand everything about the customer experience.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

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Littledata

Littledata

Google Anayltics toolbox software.

analytics

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Loox

Loox

Visual reviews for Shopify webstores.

shop

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Order Limits by MinMAxify

Order Limits by MinMAxify

Minimum/Maximum limits on Shopify products.

shop

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Privy for Shopify

Privy for Shopify

Free email popups with exit intent for Shopify.

shop

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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qikify

qikify

Advanced Shopify navigation system.

shop

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Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Reamaze

Reamaze

Customer support, live chat, and customer engagement, knowledge base, FAQ.

widgets

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Secomapp Free Gifts

Secomapp Free Gifts

Free gifts Shopify extension.

shop

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

Discover →More details →

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Related Industries

Pet Food

brands overview


Pet food is a specialty food for domesticated animals that is formulated according to their nutritional needs. Typically sold in pet stores and supermarkets, it is usually specific to the type of animal, such as dog food or cat food.

Pet Food
brands →

Pet

brands overview

The Pet industry consists of many significant branches. Pet food and treats, pet supplies and accessories, pet services like vet care, pet insurance, etc.  These industries rake in millions of dollars each year. 

Pet
brands →

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