Harringtons

Marketing Strategy Breakdown

Logo of
Harringtons
An overview of
Harringtons
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Pet
ecommerce industry.

Harringtons

- Ecommerce marketing strategy

You can access here some of the data we collect on Harringtons ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 41 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 7.14% of their emails - the main ones they use are ⭐ 🐾 🌸.

We display here a overview of Harringtons email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, two of them were 'Has your dog tried it yet?' and 'JUST IN - Harringtons Advanced Science Diet Supplements'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 32 on https://www.harringtonspetfood.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Harringtons

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
41.0
characters

What about

Harringtons

then?

With their average of

41

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4096.95
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Harringtons

 gets a score of

-2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

happy - pup - this - New - Step - off

Emoji use in subject lines

7.14
% of subject lines have emojis

Most popular emojis

⭐ - 🐾 - 🌸

⭐ - 🐾 - 🌸

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Harringtons

with Panoramata

Featured Email Marketing Assets from

Harringtons

Has your dog tried it yet?

Has your dog tried it yet?

Email from

Harringtons

JUST IN - Harringtons Advanced Science Diet Supplements

JUST IN - Harringtons Advanced Science Diet Supplements

Email from

Harringtons

Platinum Jubilee celebrations from Harringtons

Platinum Jubilee celebrations from Harringtons

Email from

Harringtons

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Harringtons

Harringtons
Harringtons

Feed Ad from

Harringtons

Harringtons
Harringtons

Feed Ad from

Harringtons

Harringtons
Harringtons

Feed Ad from

Harringtons

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.harringtonspetfood.com/

Domain Rating

32
This is the overall metric that matters most, as it sets
Harringtons
domain SEO authority.

It shows the power of
Harringtons
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.harringtonspetfood.com/
, as their domain authority is
32
, their score can be considered under average.

Here, for
https://www.harringtonspetfood.com/
, as their domain authority is
32
, their score can be considered average.

Here, for
https://www.harringtonspetfood.com/
, as their domain authority is
32
, their score can be considered pretty good! 🙌

Here, for
https://www.harringtonspetfood.com/
, as their domain authority is
32
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

33002
One of the most important metrics for
Harringtons
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
5957
) and their Domain Rating.

Total Keywords

5957
Why does this matter for
Harringtons
SEO strategy? 

This is the total number of keywords where 
Harringtons
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

327
The total number of domain who have a link to  
Harringtons
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Harringtons
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

19

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

3

Backlinks Frame

0

Backlinks Form

0

Happening right now: 
Benchmark and track your competitors automatically

Upcoming Learning Session - Online Webinar

Tune in to find our how to automatically benchmark monitor your competitors' marketing strategy (or any inspirational
brand) & get endless marketing inspiration.

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

Discover →More details →
Boost Commerce

Boost Commerce

Provides product filter and smart site search for online stores.

widgets

Discover →More details →
Drip

Drip

Drip is an ecommerce CRM that is built to help online brands by using on-site consumer behavior data to deliver personalized and scalable marketing journeys.

analytics

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Loyalty Lion

Loyalty Lion

Reward custom activity and gain customer insight.

analytics

Discover →More details →
Littledata

Littledata

Google Anayltics toolbox software.

analytics

Discover →More details →
Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

Discover →More details →
Okendo

Okendo

Customer reviews for eCommerce sites.

widgets

Discover →More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

Discover →More details →

Discover the best way to track brands (like

Harringtons

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book a Demo

with Mehdi, our founder

★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Royal Canin - US

Pet

More details →

Wild One

Pet

More details →

The Farmer's Dog

Pet

More details →

Travel Cat

Pet

More details →

Edgard & Cooper - FR

Pet

More details →

Related Insights

Pet, Pet Food and Petcare ecommerce marketing strategies - Ideas, Benchmarks and Examples

Let’s see how the main brands in the pet space are organizing their marketing and the angles they’re using to convince customers - across ads, SEO organic and email marketing.

Marketing
Pet, Pet Food and Petcare  ecommerce marketing strategies - Ideas, Benchmarks and Examples

How to Stick To Email Marketing Content Calendar & Thrive

How often should you send emails? How to create email marketing calendars? How to stick to email marketing calendar to the bone?

Marketing
How to Stick To Email Marketing Content Calendar & Thrive

How to Create an Efficient Email Marketing Strategy for eCommerce

Email marketing is effective not just because of the volume of mails sent and received or because of the number of users; it’s also because email marketing is one of the very few marketing channels left that actually brings in results. To create an effective email marketing strategy, first you need to start building your list, create a calendar, segment your list, optimize your subject lines and creatives, implement automation and email flows, develop a good sending frequency, and monitor your ROI regularly.

Marketing
How to Create an Efficient Email Marketing Strategy for eCommerce

Benchmark Your Competitors in 5 Steps

If you’re wondering why your efforts to promote your products online have been in vain or why your competitors are running full steam ahead while you languish in their wake, you might want to look into competitor benchmarking. In this article, we’ll talk about how to benchmark your competitors in just five steps.

Marketing
Benchmark Your Competitors in 5 Steps

Related Industries

Pet Supplies

brands overview

Pet supplies are also a large portion of the Pet market.  It includes treats, toys, supplements, grooming essentials, collars and tags, cages, beds, etc. – all for the welfare and wellness of our pet buddies.

Pet Supplies
brands →

Pet

brands overview

The Pet industry consists of many significant branches. Pet food and treats, pet supplies and accessories, pet services like vet care, pet insurance, etc.  These industries rake in millions of dollars each year. 

Pet
brands →

Ready to dive in?
Get started today.