Hanon-Shop

Marketing Strategy Breakdown

Logo of
Hanon-Shop
An overview of
Hanon-Shop
Marketing Strategy data - their Email Marketing Strategy (some of their
Trustpilot
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Hanon-Shop

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Hanon-Shop, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, at the limit since it's -0,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 50 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Trustpilot .

Fun fact - they're using emojis in 30.77% of their emails - the main ones they use are 🚨 🔥 👀 💸 📦 🚀.

We display here a overview of Hanon-Shop email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'The latest from Awake new footwear styles + A whole bunch of hats!' and 'A killer drop of timeless styles from Neighborhood + Essential styles from ASICS'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 56 on https://www.hanon-shop.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Hanon-Shop

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
50.0
characters

What about

Hanon-Shop

then?

With their average of

50

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2510.50
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Hanon-Shop

 gets a score of

-0.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Trustpilot

Most common words

1 - of - the - Aries - THE - HANON

Emoji use in subject lines

30.77
% of subject lines have emojis

Most popular emojis

🚨 - 🔥 - 👀 - 💸 - 📦 - 🚀

🚨 - 🔥 - 👀 - 💸 - 📦 - 🚀

Let's take a moment to review their emoji use. Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Hanon-Shop

Featured Email Marketing Assets from

Hanon-Shop

The latest from Awake new footwear styles + A whole bunch of hats!

The latest from Awake new footwear styles + A whole bunch of hats!

Email from

Hanon-Shop

A killer drop of timeless styles from Neighborhood + Essential styles from ASICS

A killer drop of timeless styles from Neighborhood + Essential styles from ASICS

Email from

Hanon-Shop

DISCOUNTS ! EXTRA 25% OFF SALE ON 2 OR MORE ITEMS 👀💸

DISCOUNTS ! EXTRA 25% OFF SALE ON 2 OR MORE ITEMS 👀💸

Email from

Hanon-Shop

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Hanon-Shop

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Featured Ads and Paid Media Assets from

Hanon-Shop

Hanon-Shop
Hanon-Shop

Feed Ad from

Hanon-Shop

Hanon-Shop
Hanon-Shop

Feed Ad from

Hanon-Shop

Hanon-Shop
Hanon-Shop

Feed Ad from

Hanon-Shop

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.hanon-shop.com/

Domain Rating

56
This is the overall metric that matters most, as it sets
Hanon-Shop
domain SEO authority.

It shows the power of
Hanon-Shop
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.hanon-shop.com/
, as their domain authority is
56
, their score can be considered under average.

Here, for
https://www.hanon-shop.com/
, as their domain authority is
56
, their score can be considered average.

Here, for
https://www.hanon-shop.com/
, as their domain authority is
56
, their score can be considered pretty good! 🙌

Here, for
https://www.hanon-shop.com/
, as their domain authority is
56
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

67343
One of the most important metrics for
Hanon-Shop
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
26413
) and their Domain Rating.

Total Keywords

26413
Why does this matter for
Hanon-Shop
SEO strategy? 

This is the total number of keywords where 
Hanon-Shop
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2486
The total number of domain who have a link to  
Hanon-Shop
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

323881
What's a backlink? A link from another domain that redirect to  
Hanon-Shop
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

318279

Backlinks NoFollow

48523

Backlinks Redirect

703

Backlinks Images

31566

Backlinks Frame

0

Backlinks Form

3141

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Hanon-Shop

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Omnisend

Omnisend

Top Level eCommerce Marketing Automation platform

Email Marketing

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bold Motivator

Bold Motivator

Try to get customers to spend more plugin for Shopify from Bold Commerce.

shop

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Bold UpSell

Bold UpSell

Product Upsell, Cross-sell & Smart Funnels from Bold Commerce.

shop

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Bold Multi-Currency

Bold Multi-Currency

Currency converter with real-time rates

shop

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Clever eCommerce

Clever eCommerce

App to improve eCommerce Google Adwords App performance.

shop

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Foursixty

Foursixty

Makes an Instagram feed into an eCommerce store.

widgets

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Littledata

Littledata

Google Anayltics toolbox software.

analytics

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Microdata for Google Shopping

Microdata for Google Shopping

Microdata for adding products to Google Shopping.

widgets

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Nosto

Nosto

Nosto enables online retailers to deliver their customers a personalized shopping experience.

analytics

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Product Upsell

Product Upsell

Upsell & Cross-sell app for Shopify from Bold Commerce.

shop

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Plus

Shopify Plus

Shopify Plus is an ecommerce platform for high-volume and enterprise merchants.

shop

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Zapiet

Zapiet

Store pickup and local delivery solution for eCommerce.

shipping

Discover →More details →
Zendesk Embeddables

Zendesk Embeddables

Embeddables seamlessly integrate Zendesk functionality into any native environment.

widgets

Discover →More details →
Zopim

Zopim

Provide live customer help instantaneously. Now known as Zendesk Chat.

widgets

Discover →More details →

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Related Industries

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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