Birdiebee

Marketing Strategy Breakdown

Logo of
Birdiebee
An overview of
Birdiebee
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Birdiebee

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Birdiebee, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 24 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Birdiebee team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 13.51% of their emails - the main ones they use are 🍀 ❤️ 🖤.

We display here a overview of Birdiebee email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'ICYMI: 35% OFF SITE-WIDE' and '35% OFF EVERYTHING'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 30 on https://shop.birdiebee.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Birdiebee

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
24.0
characters

What about

Birdiebee

then?

With their average of

24

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3318.10
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Birdiebee

 gets a score of

-3.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

RESTOCK - NEW - DROP: - CHEETAH - ICYMI: - NEW

Emoji use in subject lines

13.51
% of subject lines have emojis

Most popular emojis

🍀 - ❤️ - 🖤

🍀 - ❤️ - 🖤

What does it say about their email marketing strategy - especially on their subject lines? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Birdiebee

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Featured Email Marketing Assets from

Birdiebee

ICYMI: 35% OFF SITE-WIDE

ICYMI: 35% OFF SITE-WIDE

Email from

Birdiebee

35% OFF EVERYTHING

35% OFF EVERYTHING

Email from

Birdiebee

EXTENDED: 35% OFF SITE-WIDE

EXTENDED: 35% OFF SITE-WIDE

Email from

Birdiebee

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Featured Ads and Paid Media Examples from

Birdiebee

Birdiebee
Birdiebee

Feed Ad from

Birdiebee

Birdiebee
Birdiebee

Feed Ad from

Birdiebee

Birdiebee
Birdiebee

Feed Ad from

Birdiebee

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://shop.birdiebee.com/

Domain Rating

30
This is the overall metric that matters most, as it sets
Birdiebee
domain SEO authority.

It shows the power of
Birdiebee
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://shop.birdiebee.com/
, as their domain authority is
30
, their score can be considered under average.

Here, for
https://shop.birdiebee.com/
, as their domain authority is
30
, their score can be considered average.

Here, for
https://shop.birdiebee.com/
, as their domain authority is
30
, their score can be considered pretty good! 🙌

Here, for
https://shop.birdiebee.com/
, as their domain authority is
30
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2713
One of the most important metrics for
Birdiebee
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
448
) and their Domain Rating.

Total Keywords

448
Why does this matter for
Birdiebee
SEO strategy? 

This is the total number of keywords where 
Birdiebee
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

294
The total number of domain who have a link to  
Birdiebee
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1100
What's a backlink? A link from another domain that redirect to  
Birdiebee
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1099

Backlinks NoFollow

755

Backlinks Redirect

1

Backlinks Images

7

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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accessiBe

accessiBe

Website accessibility monitoring and auditing platform.

analytics

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Easy Redirects by ESC

Easy Redirects by ESC

Bulk 301 Redirects & 404 Error Management for Shopify by Eastside Co.

shop

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Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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HulkApps Volume Discount

HulkApps Volume Discount

Volumne discount plugin for Shopify.

shop

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HulkApps Infinite Product Options

HulkApps Infinite Product Options

Unlimited Custom Options for Products .

shop

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HulkApps

HulkApps

Shopify apps builder.

shop

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LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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, all in one"
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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

Clothes
brands →

Activewear

brands overview

Activewear
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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