Honeylove

Marketing Strategy Breakdown

Logo of
Honeylove
An overview of
Honeylove
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Honeylove

- Ecommerce marketing strategy

Interested to gather some elements regarding Honeylove ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! Honeylove could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 36.6% of their emails - the main ones they use are 👀 ✨ 🌸 🎉 ❤️ 🎁.

We display here a overview of Honeylove email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Save on your next order ✨' and 'Most buzzed about products 🐝'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 40 on https://www.honeylove.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Honeylove

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
35.0
characters

What about

Honeylove

then?

With their average of

35

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1347.97
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Honeylove

 gets a score of

-2.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

essentials - for - the - new - Our - fast

Emoji use in subject lines

36.6
% of subject lines have emojis

Most popular emojis

👀 - ✨ - 🌸 - 🎉 - ❤️ - 🎁

👀 - ✨ - 🌸 - 🎉 - ❤️ - 🎁

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Honeylove

Featured Email Marketing Assets from

Honeylove

Save on your next order ✨

Save on your next order ✨

Email from

Honeylove

Most buzzed about products 🐝

Most buzzed about products 🐝

Email from

Honeylove

The reviews are in ⭐

The reviews are in ⭐

Email from

Honeylove

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Honeylove

Featured Ads and Paid Media Assets from

Honeylove

Honeylove
Honeylove

Feed Ad from

Honeylove

Honeylove
Honeylove

Feed Ad from

Honeylove

Honeylove
Honeylove

Feed Ad from

Honeylove

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.honeylove.com/

Domain Rating

40
This is the overall metric that matters most, as it sets
Honeylove
domain SEO authority.

It shows the power of
Honeylove
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.honeylove.com/
, as their domain authority is
40
, their score can be considered under average.

Here, for
https://www.honeylove.com/
, as their domain authority is
40
, their score can be considered average.

Here, for
https://www.honeylove.com/
, as their domain authority is
40
, their score can be considered pretty good! 🙌

Here, for
https://www.honeylove.com/
, as their domain authority is
40
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

28196
One of the most important metrics for
Honeylove
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2263
) and their Domain Rating.

Total Keywords

2263
Why does this matter for
Honeylove
SEO strategy? 

This is the total number of keywords where 
Honeylove
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

801
The total number of domain who have a link to  
Honeylove
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

4369
What's a backlink? A link from another domain that redirect to  
Honeylove
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

4362

Backlinks NoFollow

2773

Backlinks Redirect

7

Backlinks Images

313

Backlinks Frame

0

Backlinks Form

0

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Honeylove

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Zonos

Zonos

Cross-border eCommerce SaaS solution.

widgets

Discover →More details →

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Related Industries

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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