Hummingway

Marketing Strategy Breakdown

Logo of
Hummingway
An overview of
Hummingway
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

Hummingway

- Ecommerce marketing strategy

There’s a lot to learn from Hummingway ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,5 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 42 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

We display here a overview of Hummingway email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Tired of feeling in the dark when it comes to your cycle?' and 'Mood swings during your cycle? Here's why'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 16 on https://ourhummingway.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Hummingway

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
42.0
characters

What about

Hummingway

then?

With their average of

42

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2073.00
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Hummingway

 gets a score of

-2.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

way - of - life - Patch - Seasons - year

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Hummingway

Featured Email Marketing Assets from

Hummingway

Tired of feeling in the dark when it comes to your cycle?

Tired of feeling in the dark when it comes to your cycle?

Email from

Hummingway

Mood swings during your cycle? Here's why

Mood swings during your cycle? Here's why

Email from

Hummingway

Hate cramps. Love supporting menstrual equity.

Hate cramps. Love supporting menstrual equity.

Email from

Hummingway

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Hummingway

Featured Ads and Paid Media Assets from

Hummingway

Hummingway
Hummingway

Feed Ad from

Hummingway

Hummingway
Hummingway

Feed Ad from

Hummingway

Hummingway
Hummingway

Feed Ad from

Hummingway

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://ourhummingway.com/

Domain Rating

16
This is the overall metric that matters most, as it sets
Hummingway
domain SEO authority.

It shows the power of
Hummingway
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://ourhummingway.com/
, as their domain authority is
16
, their score can be considered under average.

Here, for
https://ourhummingway.com/
, as their domain authority is
16
, their score can be considered average.

Here, for
https://ourhummingway.com/
, as their domain authority is
16
, their score can be considered pretty good! 🙌

Here, for
https://ourhummingway.com/
, as their domain authority is
16
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

417
One of the most important metrics for
Hummingway
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
837
) and their Domain Rating.

Total Keywords

837
Why does this matter for
Hummingway
SEO strategy? 

This is the total number of keywords where 
Hummingway
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

9
The total number of domain who have a link to  
Hummingway
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

358
What's a backlink? A link from another domain that redirect to  
Hummingway
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

358

Backlinks NoFollow

152

Backlinks Redirect

0

Backlinks Images

17

Backlinks Frame

0

Backlinks Form

0

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Hummingway

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Contentful

Contentful

A headless CMS with an API at its core.

cms

Discover →More details →
Gatsby JS

Gatsby JS

Modern website and web apps generator for React.

framework

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Netlify

Netlify

Netlify is a platform that automates your code to create web sites.

cms

Discover →More details →

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Related Industries

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Health & Wellness

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The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

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