five cbd

Marketing Strategy Breakdown

Logo of
five cbd
An overview of
five cbd
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

five cbd

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for five cbd? You're in the right place!

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,6 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 43 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 85.71% of their emails - the main ones they use are ❗ 🚨 🎮 ✨ ⌛ 💰.

On Panoramata, we gather and analyze the entire five cbd email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were '⌛ ENDS TONIGHT: 50% off + free shipping on your first order!' and '🇺🇸 40% off Memorial Day Sale Starts Now!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 50 on https://fivecbd.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

five cbd

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
43.0
characters

What about

five cbd

then?

With their average of

43

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1122.39
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

five cbd

 gets a score of

-3.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

activation - ENDS - TONIGHT: - 50% - Last - in

Emoji use in subject lines

85.71
% of subject lines have emojis

Most popular emojis

❗ - 🚨 - 🎮 - ✨ - ⌛ - 💰

❗ - 🚨 - 🎮 - ✨ - ⌛ - 💰

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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five cbd

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Featured Email Marketing Assets from

five cbd

⌛ ENDS TONIGHT: 50% off + free shipping on your first order!

⌛ ENDS TONIGHT: 50% off + free shipping on your first order!

Email from

five cbd

🇺🇸 40% off Memorial Day Sale Starts Now!

🇺🇸 40% off Memorial Day Sale Starts Now!

Email from

five cbd

Get $20 for any CBD+THC product! 🎁

Get $20 for any CBD+THC product! 🎁

Email from

five cbd

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Featured Ads and Paid Media Examples from

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five cbd

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Feed Ad from

five cbd

five cbd
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Feed Ad from

five cbd

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://fivecbd.com/

Domain Rating

50
This is the overall metric that matters most, as it sets
five cbd
domain SEO authority.

It shows the power of
five cbd
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://fivecbd.com/
, as their domain authority is
50
, their score can be considered under average.

Here, for
https://fivecbd.com/
, as their domain authority is
50
, their score can be considered average.

Here, for
https://fivecbd.com/
, as their domain authority is
50
, their score can be considered pretty good! 🙌

Here, for
https://fivecbd.com/
, as their domain authority is
50
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

20986
One of the most important metrics for
five cbd
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4222
) and their Domain Rating.

Total Keywords

4222
Why does this matter for
five cbd
SEO strategy? 

This is the total number of keywords where 
five cbd
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
five cbd
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

103205
What's a backlink? A link from another domain that redirect to  
five cbd
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

103145

Backlinks NoFollow

6035

Backlinks Redirect

55

Backlinks Images

15901

Backlinks Frame

0

Backlinks Form

4

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Related Industries

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brands overview

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Cannabidiol (CBD), a compound found in hemp and cannabis plants, is becoming increasingly popular as a dietary supplement. The rising awareness of the health benefits of CBD and its effectiveness in pain management & various other treatments is propelling the CBD industry growth. Additionally, CBD isn’t just for humans. Animals also experience calming effects when given small doses, and many businesses offer CBD products for pets, like dogs or cats.

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brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

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