Weight Watchers - US

Marketing Strategy Breakdown

Logo of
Weight Watchers - US
An overview of
Weight Watchers - US
Marketing Strategy data - their Email Marketing Strategy (some of their
Braze
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

Weight Watchers - US

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Weight Watchers - US, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -10,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 21 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Weight Watchers - US team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Braze (a customer engagement platform of which the main use case is multichannel marketing - they allow to manage cross-channel campaigns easily, much better than other platforms).

We display here a overview of Weight Watchers - US email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'We're happy you found us!' and 'WW Fits Your Life'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 81 on https://www.weightwatchers.com/us/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Weight Watchers - US

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
21.0
characters

What about

Weight Watchers - US

then?

With their average of

21

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

286.07
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-10.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Weight Watchers - US

 gets a score of

-10.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Braze

Most common words

re - happy - you - found - WW - We

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Weight Watchers - US

Featured Email Marketing Assets from

Weight Watchers - US

We're happy you found us!

We're happy you found us!

Email from

Weight Watchers - US

WW Fits Your Life

WW Fits Your Life

Email from

Weight Watchers - US

Email from

Weight Watchers - US

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Weight Watchers - US

Featured Ads and Paid Media Assets from

Weight Watchers - US

Weight Watchers - US
Weight Watchers - US

From Mini Bars to crunchy hunger-destroyers. We have so many options for Points®-Friendly snack options, shop now!

Fudge Brownie Mug Cake Mix

Fudge Brownie Mug Cake Mix

Feed Ad from

Weight Watchers - US

Weight Watchers - US
Weight Watchers - US

Feed Ad from

Weight Watchers - US

Weight Watchers - US
Weight Watchers - US

Feed Ad from

Weight Watchers - US

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.weightwatchers.com/us/

Domain Rating

81
This is the overall metric that matters most, as it sets
Weight Watchers - US
domain SEO authority.

It shows the power of
Weight Watchers - US
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.weightwatchers.com/us/
, as their domain authority is
81
, their score can be considered under average.

Here, for
https://www.weightwatchers.com/us/
, as their domain authority is
81
, their score can be considered average.

Here, for
https://www.weightwatchers.com/us/
, as their domain authority is
81
, their score can be considered pretty good! 🙌

Here, for
https://www.weightwatchers.com/us/
, as their domain authority is
81
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1094611
One of the most important metrics for
Weight Watchers - US
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
485656
) and their Domain Rating.

Total Keywords

485656
Why does this matter for
Weight Watchers - US
SEO strategy? 

This is the total number of keywords where 
Weight Watchers - US
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

25543
The total number of domain who have a link to  
Weight Watchers - US
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Weight Watchers - US
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Weight Watchers - US

Softwares and Marketing eCommerce Stack

Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Optimizely

Optimizely

Optimizely empowers companies to deliver more relevant and effective digital experiences on websites and mobile through A/B testing and personalization.

analytics

Discover →More details →

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Related Industries

Weight Loss

brands overview

The weight loss industry is made up not only of companies developing and supporting diet plans but also of weight-loss supplement manufacturers, diet experts and obesity doctors, low-fat food makers and low-calorie soda makers, etc.

Weight Loss
brands →

Health & Wellness

brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

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