Lumen

Marketing Strategy Breakdown

Logo of
Lumen
An overview of
Lumen
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

Lumen

- Ecommerce marketing strategy

There’s a lot to learn from Lumen ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Lumen improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 2.86% of their emails - the main ones they use are 🌸.

We display here a overview of Lumen email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Our biggest sale yet! 40% off Lumen - Memorial Day Sale' and 'Don't miss out on 40% off Lumen!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 61 on https://www.lumen.me/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Lumen

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
38.0
characters

What about

Lumen

then?

With their average of

38

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

776.82
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Lumen

 gets a score of

-3.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Ask - the - nutritionists - Give - Our - Get

Emoji use in subject lines

2.86
% of subject lines have emojis

Most popular emojis

🌸

🌸

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? They seem to mainly use emojis they carefully pick to differenciate themselves from all the other DTC brand. Kudos!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Lumen

Featured Email Marketing Assets from

Lumen

Our biggest sale yet! 40% off Lumen - Memorial Day Sale

Our biggest sale yet! 40% off Lumen - Memorial Day Sale

Email from

Lumen

Don't miss out on 40% off Lumen!

Don't miss out on 40% off Lumen!

Email from

Lumen

Final hours! 40% off - Memorial Day Sale

Final hours! 40% off - Memorial Day Sale

Email from

Lumen

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Lumen

Featured Ads and Paid Media Assets from

Lumen

Lumen
Lumen

Feed Ad from

Lumen

Lumen
Lumen

Feed Ad from

Lumen

Lumen
Lumen

Feed Ad from

Lumen

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.lumen.me/

Domain Rating

61
This is the overall metric that matters most, as it sets
Lumen
domain SEO authority.

It shows the power of
Lumen
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.lumen.me/
, as their domain authority is
61
, their score can be considered under average.

Here, for
https://www.lumen.me/
, as their domain authority is
61
, their score can be considered average.

Here, for
https://www.lumen.me/
, as their domain authority is
61
, their score can be considered pretty good! 🙌

Here, for
https://www.lumen.me/
, as their domain authority is
61
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

3779
One of the most important metrics for
Lumen
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1489
) and their Domain Rating.

Total Keywords

1489
Why does this matter for
Lumen
SEO strategy? 

This is the total number of keywords where 
Lumen
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1556
The total number of domain who have a link to  
Lumen
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

3620
What's a backlink? A link from another domain that redirect to  
Lumen
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3620

Backlinks NoFollow

290

Backlinks Redirect

0

Backlinks Images

351

Backlinks Frame

0

Backlinks Form

2

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Lumen

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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AddShoppers

AddShoppers

Reward sharing and measure ROI with AdShopper button.

widgets

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AWIN

AWIN

Affiliate tracking application.

ads

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Elfsight

Elfsight

Social website widget provider.

widgets

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Intercom

Intercom

Intercom is a customer relationship management and messaging tool for web app owners

widgets

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iubenda

iubenda

iubenda allows you to generate a Privacy Policy in three steps.

widgets

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JustUno

JustUno

Social marketing technology that attempts to generate more sales through social marketing.

widgets

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Matomo

Matomo

Matomo is an open source web analytics software. It gives interesting reports on your website visitors, your popular pages, the search engines keywords they used, the language they speak and so much more. Previously known as Piwik Web Analytics.

analytics

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Outbrain

Outbrain

Outbrain provides content engagement by linking to other articles.

ads

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Outbrain Pixel

Outbrain Pixel

Outbrain advertising pixel.

ads

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Rubicon Project

Rubicon Project

Advertising optimization service.

ads

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Segment

Segment

Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io

analytics

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

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Taboola

Taboola

Personalized recommendations technology.

ads

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Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

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The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

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TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

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Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

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Trustpilot

Trustpilot

Trustpilot is an open, community-based platform for sharing real reviews of shopping experiences online.

analytics

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Twitter Website Universal Tag

Twitter Website Universal Tag

A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.

analytics

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Twitter Analytics

Twitter Analytics

A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.

analytics

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Webflow

Webflow

Webflow is a website builder for designing custom, professional websites without code.

cms

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Vimeo CDN

Vimeo CDN

This page uses content from the Vimeo CDN.

cdn

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Visual Website Optimizer

Visual Website Optimizer

VWO provides A/B, split and multivariate testing software.

analytics

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Vimeo

Vimeo

Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.

media

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Webflow Hosting

Webflow Hosting

WebFlow designer tool hosting.

hosting

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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YouTube

YouTube

Embedded videos from YouTube.

media

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Related Industries

Nutrition

brands overview

Nutrition
brands →

Health & Wellness

brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

Health & Wellness
brands →

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