Bad Habit

Marketing Strategy Breakdown

Logo of
Bad Habit
An overview of
Bad Habit
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Bad Habit

- Ecommerce marketing strategy

Interested to gather some elements regarding Bad Habit ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, just average since it's -0,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Bad Habit improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

On Panoramata, we gather and analyze the entire Bad Habit email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'NEW! Calm your skin with our new CBD mist' and 'NEW! Calm your skin with our new CBD mist'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 26 on https://badhabitbeauty.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Bad Habit

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
39.0
characters

What about

Bad Habit

then?

With their average of

39

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

220.68
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Bad Habit

 gets a score of

-0.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

NEW - Calm - your - skin - NEW - Exfoliating

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Bad Habit

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Featured Email Marketing Assets from

Bad Habit

NEW! Calm your skin with our new CBD mist

NEW! Calm your skin with our new CBD mist

Email from

Bad Habit

NEW! Calm your skin with our new CBD mist

NEW! Calm your skin with our new CBD mist

Email from

Bad Habit

NEW DROP! Exfoliating AHA/BHA skincare

NEW DROP! Exfoliating AHA/BHA skincare

Email from

Bad Habit

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Featured Ads and Paid Media Examples from

Bad Habit

Bad Habit
Bad Habit

Feed Ad from

Bad Habit

Bad Habit
Bad Habit

Feed Ad from

Bad Habit

Bad Habit
Bad Habit

Feed Ad from

Bad Habit

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://badhabitbeauty.com/

Domain Rating

26
This is the overall metric that matters most, as it sets
Bad Habit
domain SEO authority.

It shows the power of
Bad Habit
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://badhabitbeauty.com/
, as their domain authority is
26
, their score can be considered under average.

Here, for
https://badhabitbeauty.com/
, as their domain authority is
26
, their score can be considered average.

Here, for
https://badhabitbeauty.com/
, as their domain authority is
26
, their score can be considered pretty good! 🙌

Here, for
https://badhabitbeauty.com/
, as their domain authority is
26
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

4259
One of the most important metrics for
Bad Habit
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
935
) and their Domain Rating.

Total Keywords

935
Why does this matter for
Bad Habit
SEO strategy? 

This is the total number of keywords where 
Bad Habit
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

123
The total number of domain who have a link to  
Bad Habit
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1
What's a backlink? A link from another domain that redirect to  
Bad Habit
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Braze

Braze

Braze is a lifecycle marketing platform formerly known as AppBoy.

analytics

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Pixlee

Pixlee

Uses real customer photos to help brands improve marketing.

widgets

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Searchanise

Searchanise

eCommerce search system.

widgets

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Searchanise for Shopify

Searchanise for Shopify

Smart & Instant Search for Shopify.

shop

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Product Reviews Addon

Product Reviews Addon

Stamped.io app for Shopify. Product Reviews Addon allows you to automatically send emails to your customers requesting reviews of their recent purchase with you.

shop

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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"We offer much more value to our clients"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

Skincare
brands →

Personal Care

brands overview

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brands →

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