LastObject

Marketing Strategy Breakdown

Logo of
LastObject
An overview of
LastObject
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

LastObject

- Ecommerce marketing strategy

Interested to gather some elements regarding LastObject ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 40 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help LastObject improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 54.44% of their emails - the main ones they use are 🎁 🌱 💪 😍 🤧 🌎.

On Panoramata, we gather and analyze the entire LastObject email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'If not for sustainability then what for? ♻️' and 'How many swabs are too many? 🤔'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 62 on https://lastobject.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

LastObject

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
40.0
characters

What about

LastObject

then?

With their average of

40

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2000.29
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

LastObject

 gets a score of

-2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

from - recycled - ocean - plastic - LastObject - Friday

Emoji use in subject lines

54.44
% of subject lines have emojis

Most popular emojis

🎁 - 🌱 - 💪 - 😍 - 🤧 - 🌎

🎁 - 🌱 - 💪 - 😍 - 🤧 - 🌎

Yes, these emojis are pretty. But what are their usage telling us? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.Looking at their emoji usage, they're also using emojis for their environnemental pledge, showing their value right from the subject line, so the audience doesn't even have to open the email to actually understand what value they're pledging.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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LastObject

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Featured Email Marketing Assets from

LastObject

If not for sustainability then what for? ♻️

If not for sustainability then what for? ♻️

Email from

LastObject

How many swabs are too many? 🤔

How many swabs are too many? 🤔

Email from

LastObject

I guess you could say we go with the flow!

I guess you could say we go with the flow!

Email from

LastObject

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Featured Ads and Paid Media Examples from

LastObject

LastObject
LastObject

Feed Ad from

LastObject

LastObject
LastObject

Feed Ad from

LastObject

LastObject
LastObject

Feed Ad from

LastObject

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://lastobject.com/

Domain Rating

62
This is the overall metric that matters most, as it sets
LastObject
domain SEO authority.

It shows the power of
LastObject
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://lastobject.com/
, as their domain authority is
62
, their score can be considered under average.

Here, for
https://lastobject.com/
, as their domain authority is
62
, their score can be considered average.

Here, for
https://lastobject.com/
, as their domain authority is
62
, their score can be considered pretty good! 🙌

Here, for
https://lastobject.com/
, as their domain authority is
62
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

9768
One of the most important metrics for
LastObject
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3249
) and their Domain Rating.

Total Keywords

3249
Why does this matter for
LastObject
SEO strategy? 

This is the total number of keywords where 
LastObject
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2211
The total number of domain who have a link to  
LastObject
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
LastObject
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Shopify app development and partner to help increase sales. Previously Shappify.

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Subscription box system for Shopify.

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analytics

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Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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analytics

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Marketing platform for Shopify brands.

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