Makeup Geek

Marketing Strategy Breakdown

Logo of
Makeup Geek
An overview of
Makeup Geek
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Makeup Geek

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Makeup Geek.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 23 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Makeup Geek team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 77.27% of their emails - the main ones they use are ✨ 🌟 ❤️ 💅 ☃️ 💘.

On Panoramata, we gather and analyze the entire Makeup Geek email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Candlelit Dinner for Two 🕯' and 'Conversation Hearts ❤️'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 61 on https://www.makeupgeek.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Makeup Geek

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
23.0
characters

What about

Makeup Geek

then?

With their average of

23

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

610.58
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Makeup Geek

 gets a score of

-3.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Dance - Party - Join - our - Check - Bundle

Emoji use in subject lines

77.27
% of subject lines have emojis

Most popular emojis

✨ - 🌟 - ❤️ - 💅 - ☃️ - 💘

✨ - 🌟 - ❤️ - 💅 - ☃️ - 💘

What does it say about their email marketing strategy - especially on their subject lines? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Makeup Geek

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Featured Email Marketing Assets from

Makeup Geek

Candlelit Dinner for Two 🕯

Candlelit Dinner for Two 🕯

Email from

Makeup Geek

Conversation Hearts ❤️

Conversation Hearts ❤️

Email from

Makeup Geek

Get Your Lash Favorites ❤️

Get Your Lash Favorites ❤️

Email from

Makeup Geek

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Featured Ads and Paid Media Examples from

Makeup Geek

Makeup Geek
Makeup Geek

Feed Ad from

Makeup Geek

Makeup Geek
Makeup Geek

Feed Ad from

Makeup Geek

Makeup Geek
Makeup Geek

Feed Ad from

Makeup Geek

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.makeupgeek.com/

Domain Rating

61
This is the overall metric that matters most, as it sets
Makeup Geek
domain SEO authority.

It shows the power of
Makeup Geek
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.makeupgeek.com/
, as their domain authority is
61
, their score can be considered under average.

Here, for
https://www.makeupgeek.com/
, as their domain authority is
61
, their score can be considered average.

Here, for
https://www.makeupgeek.com/
, as their domain authority is
61
, their score can be considered pretty good! 🙌

Here, for
https://www.makeupgeek.com/
, as their domain authority is
61
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

40039
One of the most important metrics for
Makeup Geek
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
25900
) and their Domain Rating.

Total Keywords

25900
Why does this matter for
Makeup Geek
SEO strategy? 

This is the total number of keywords where 
Makeup Geek
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

5867
The total number of domain who have a link to  
Makeup Geek
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

405331
What's a backlink? A link from another domain that redirect to  
Makeup Geek
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

400561

Backlinks NoFollow

51610

Backlinks Redirect

1379

Backlinks Images

79118

Backlinks Frame

5

Backlinks Form

1669

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AudioEye

AudioEye

AudioEye tries to solve issues of accessibility and enhances the user experience.

analytics

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bronto

Bronto

Bronto Marketing Platform gives retailers the ability to orchestrate campaigns across email, mobile, and social channels.

analytics

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Boost Commerce

Boost Commerce

Provides product filter and smart site search for online stores.

widgets

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CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Cross Sell for Shopify

Cross Sell for Shopify

Cross-Sell allows you to hand pick the related items that you would like to show alongside each product in your store. By Keeping Shop Ltd.

shop

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Elevar

Elevar

Data collection and marketing monitoring tool.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Foursixty

Foursixty

Makes an Instagram feed into an eCommerce store.

widgets

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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what my competitors are doing
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Related Industries

Makeup

brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

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brands →

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brands overview

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brands →

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