Fresh Heritage

Marketing Strategy Breakdown

Logo of
Fresh Heritage
An overview of
Fresh Heritage
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Fresh Heritage

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Fresh Heritage ecommerce marketing strategy - and from other brands from the Personal Care industry.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! Fresh Heritage could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

We display here a overview of Fresh Heritage email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Confirm Your Subscription' and 'Before You Turn Up Too Much This Memorial Day'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 33 on https://www.freshheritage.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Fresh Heritage

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
35.0
characters

What about

Fresh Heritage

then?

With their average of

35

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1223.19
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Fresh Heritage

 gets a score of

-1.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Too - Much - This - Memorial - Confirm - Turn

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Fresh Heritage

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Featured Email Marketing Assets from

Fresh Heritage

Confirm Your Subscription

Confirm Your Subscription

Email from

Fresh Heritage

Before You Turn Up Too Much This Memorial Day

Before You Turn Up Too Much This Memorial Day

Email from

Fresh Heritage

Email from

Fresh Heritage

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Fresh Heritage

Fresh Heritage
Fresh Heritage

Feed Ad from

Fresh Heritage

Fresh Heritage
Fresh Heritage

Feed Ad from

Fresh Heritage

Fresh Heritage
Fresh Heritage

Feed Ad from

Fresh Heritage

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.freshheritage.com/

Domain Rating

33
This is the overall metric that matters most, as it sets
Fresh Heritage
domain SEO authority.

It shows the power of
Fresh Heritage
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.freshheritage.com/
, as their domain authority is
33
, their score can be considered under average.

Here, for
https://www.freshheritage.com/
, as their domain authority is
33
, their score can be considered average.

Here, for
https://www.freshheritage.com/
, as their domain authority is
33
, their score can be considered pretty good! 🙌

Here, for
https://www.freshheritage.com/
, as their domain authority is
33
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2001
One of the most important metrics for
Fresh Heritage
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2996
) and their Domain Rating.

Total Keywords

2996
Why does this matter for
Fresh Heritage
SEO strategy? 

This is the total number of keywords where 
Fresh Heritage
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

317
The total number of domain who have a link to  
Fresh Heritage
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

978
What's a backlink? A link from another domain that redirect to  
Fresh Heritage
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

977

Backlinks NoFollow

584

Backlinks Redirect

1

Backlinks Images

89

Backlinks Frame

0

Backlinks Form

0

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Haircare

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Hair care products are a big business for men and women. Products include coloring, shampoos, conditioners, oils, sheens, gels, relaxant products, and curling products. Women are the primary consumers of hair care products. Retailers include beauty supply shops and hair salons. The Haircare industry's growth is attributed to the demand for more naturally derived ingredients coupled with technologically advanced hair care products. 

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